Industry News

Catch up on interesting new discussion and industry news.

    Google Now Sending Mobile-First Indexing Enabled Notifications

    rustybrick
    by rustybrick
    Apr 30, 2018
    Google is now starting to send out notifications about sites switching to the mobile-first indexing process. It is funny...

    Google To Expand Mobile-First Indexing Again? In Upcoming Weeks.

    rustybrick
    by rustybrick
    Apr 30, 2018
    This mobile first indexing launch, which supposedly began rolling out a month ago to a wider set of sites...

    Content for Answers: The Inverted Pyramid - Whiteboard Friday

    Apr 26, 2018
    Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this Whiteboard Friday starring the one and only Dr. Pete! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription...

    Google Ranking Algorithm Update Continues On For Over A Week

    rustybrick
    by rustybrick
    Apr 25, 2018
    As you know, Google confirmed a "broad core algorithm" update that started a week ago Monday. But that update seems to have not died down since it started over a week ago...

    PageRank Updated

    by Bill Slawski
    Apr 24, 2018
    A popular search engine developed by Google Inc. of Mountain View, Calif. uses PageRank.RTM. as a page-quality metric for efficiently guiding the processes of web crawling, index selection, and web page ranking. Generally, the PageRank technique...

    Google Confirmed Last Week Algorithm Update As "Broad Core Update"

    rustybrick
    by rustybrick
    Apr 23, 2018
    Earlier last week we reported on a Google algorithm update that seem to have been kicked off and then on Friday we talked more about how the shuffling has continued throughout the week...

    Google Update & Ranking Algorithm Fluctuations Continue

    rustybrick
    by rustybrick
    Apr 20, 2018
    Earlier this week, we reported that we saw signs of a Google algorithm update kicking off - the interesting part is that while there is a lot of chatter and signals showing there was an update, the level of that chatter isn't what I would say is close to a Panda...

    “One Laptop Per Child”: a great solution to the wrong problem

    by Rian van der Merwe
    Apr 18, 2018
    Do you remember the “One Laptop Per Child” project? The PR event made a huge splash back in 2005, and I remember being really impressed and inspired. As it turns out, OLPC is a textbook example of what happens when an organization has a sincere desire to solve a problem that they simply don’t understand.

    Adi Robertson, writing for The Verge, has an excellent history of the project called OLPC’s $100 laptop was going to change the world — then it all went wrong. It starts with this...

    Google Algorithm & Ranking Update Kicking Off?

    rustybrick
    by rustybrick
    Apr 17, 2018
    There may be a Google search and ranking algorithm update starting off this morning. I received a couple of notifications via email and some on social media and the chatter in the ongoing WebmasterWorld forums is starting to heat up a bit...

    Echo chambers and epistemic bubbles, and how to break through

    by Rian van der Merwe
    Apr 16, 2018
    Thi Nguyen’s essay Why it’s as hard to escape an echo chamber as it is to flee a cult is one of the most insightful things I’ve read in a long time. Nguyen argues that echo chambers are very different from what he calls “epistemic bubbles”, and that conflating the two concepts places our focus on the wrong solutions to the problem. In short, the difference is this:

    In epistemic bubbles, other voices are not heard; in echo chambers, other voices are actively undermined.


    Epistemic...