Industry News

Catch up on interesting new discussion and industry news.

    Two Google I/O Sessions On Search You Should Watch

    rustybrick
    by rustybrick
    May 11, 2018
    Google gave really only two SEO focused sessions at I/O this year, although, Google published all the sessions they thought SEOs and webmasters would care about...

    Monitoring Featured Snippets - Whiteboard Friday

    May 10, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going over part three of our three-part series all about featured snippets. So part one was about how to discover those featured snippet opportunities, part two was about how to target those, and this final one...

    Product managers: don’t play favorites with methods and techniques

    by Rian van der Merwe
    May 10, 2018
    While reading this great interview with the band CHVRCHES I came across a passage that struck me as a good description of how product managers should work. They describe the producer on their latest album like this:

    And I think that’s why he’s so good at what he does. He’s not a kind of producer that has one thing that he does and he tries to make every artist do that thing. He steps into the room and tries to figure out the people that are in it and figure out the music they’re...

    Google Updates Image Search Guidelines For SEOs & Publishers

    rustybrick
    by rustybrick
    May 9, 2018
    John Mueller from Google posted on Twitter that they have updated their image publishing guidelines at this help document...

    Google Shutting Down Old AdWords Interface In 2018

    rustybrick
    by rustybrick
    May 8, 2018
    Google announced that by the end of 2018 the old AdWords interface will no longer be available.

    Google Tests Submitting Question Directly In Search Results

    rustybrick
    by rustybrick
    May 7, 2018
    Manashjyoti Athparia posted in the Gulshan Kumar Forums (hat tip to mayank_jee) a screen shot of Google's search results with a big box letting the searcher submit a question to be answered later by humans...

    Moz's Link Data Used to Suck... But Not Anymore! The New Link Explorer is Here - Whiteboard Friday

    May 3, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm very excited to say that Moz's Open Site Explorer product, which had a lot of challenges with it, is finally being retired, and we have a new product, Link Explorer, that's taking its place. So let me walk...

    Tips for better estimates

    by Rian van der Merwe
    May 3, 2018
    Ah, estimates. That thing we all know we need to do (and get better at), but no one really wants to talk about. Well, Gina Trapani takes the topic head on in a great post called Estimation Is a Core Competency:

    Estimates don’t need to be perfectly accurate as much as they need to be useful.

    Good estimates create trust among your PMs and business leaders and collaborators. Being able to identify the risks and uncertainties in a project early gives your project team the...

    May 2018 Google Webmaster Report

    rustybrick
    by rustybrick
    May 3, 2018
    The past 30-days in Google webmaster land was incredibly busy. The most important things were around a broad core algorithm update that continued on for over ten days or so and we still see some fluctuations today...

    Why Google Is Moving Non-Mobile Friendly Sites To Google's Mobile First Indexing

    rustybrick
    by rustybrick
    May 2, 2018
    Image credit to Shutterstock

    This week we reported how Google began sending out notices of sites moving to the mobile-first indexing process as part of the second batch of those sites it is rolling out to...