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Industry News

Catch up on interesting new discussion and industry news.

    Google Updates Link Guidelines: Widget Links Are Allowed When...

    rustybrick
    by rustybrick
    Jan 10, 2014
    Kenichi Suzuki notified me via Google+ that Google has updated the link schemes guideline page. Specifically making the widget links section more specific and less general...

    Postmodernism vs. Big Data

    by Rian van der Merwe
    Jan 9, 2014
    It took me a while to get through Michael Pepi’s The Postmodernity of Big Data. It’s dense, and the premise seemed so far-fetched that I wasn’t sure it would be worth the time investment:

    But beyond economic motivations for Big Data’s rise, are there also epistemological ones? Has Big Data come to try to fill the vacuum of certainty left by postmodernism? Does data science address the insecurities of the postmodern thought?

    Yes, I know, that sounds like a bit of a stretch. But I’m...

    In defense of web standards

    by Rian van der Merwe
    Jan 9, 2014
    Jeffrey Zeldman in a strong defense of web standards:

    While many of us prefer to concentrate on design, content, and experience, it continues to be necessary to remind our work comrades (or inform younguns) about web standards, accessibility, and progressive enhancement. When a site like Facebook stops functioning when a script forgets to load, that is a failure of education and understanding, and all of us have a stake in reaching out to our fellow developers to make sure that, in...

    My Client Won't Do - Whiteboard Friday

    Jan 9, 2014
    One of the most common challenges for web marketers is dealing with clients (or bosses, etc.) who either ask the impossible of us or don't think we're worth their time and money. In today's Whiteboard Friday (filmed during October's CEO swap), Wil Reynolds offers up all the techniques and tips you need to win their favor, their support, their resources, and their business....

    Is Google Search Updating? January 8th & 9th

    rustybrick
    by rustybrick
    Jan 9, 2014
    I am seeing early signs of a possible Google update underway today. The WebmasterWorld thread started to get some chatter yesterday of people noticing shifts in the search results.

    One WebmasterWorld senior member said, "Jez...

    How should I address a small duplicate content issue?

    Jan 8, 2014
    If you had to deal with short-term duplicated content on a news site (perhaps publishing a story on two different URLs over one day), what would you...

    How to Become a Better Conversion Copywriter in 2014 – Tips From the Trenches

    by Michael Lykke Aagaard
    Jan 8, 2014
    I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries.

    In this article I’ll give you what I consider to be the most effective and actionable tips for writing copy that has real impact on conversions.

    If you want to become a better conversion copywriter in 2014 this one is for you!

    1. Balance your creative and analytical sides

    There is no doubt that the creative process of crafting copy and...

    A service configuration to send Markdown-formatted excerpts from Mr. Reader to Notesy

    by Rian van der Merwe
    Jan 8, 2014
    I recently switched from Reeder to Mr. Reader as my default RSS app on my iPad1. The main reason is that I wanted an easier workflow to post article snippets to my text editor so that I can either post it to the site, or come back to it later and expand more before posting. Mr. Reader allows for the creation of custom workflows, which makes this possible.

    The ultimate article on using Mr. Reader’s custom workflows is Federico Viticci’s characteristically insightful Mr. Reader And The...

    Google Search Queries Report Now Showing Exact Numbers

    rustybrick
    by rustybrick
    Jan 8, 2014
    If you visit your Google Webmaster Tools Search Queries report, you will see an "update" line across the graph. When you place your cursor over the update, it reads...

    The networked camera

    by Rian van der Merwe
    Jan 7, 2014
    Craig Mod’s Goodbye, Cameras kicked off an interesting discussion on the future of photography and connected devices:

    As I’ve become a more network-focussed photographer, I’ve come to love using the smartphone as an editing surface; touch is perfect for photo manipulation. There’s a tactility that is lost when you edit with a mouse on a desktop computer. Perhaps touch feels natural because it’s a return to the chemical-filled days of manually poking and massaging liquid and paper to form...