Industry News
Catch up on interesting new discussion and industry news.
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Google: Closed Job Listings Can Result In Manual Action Penalty
Google's new guidelines around Job Postings and listings requires that you remove any job postings on your web site that have been filled. If you do not remove the listing...
Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday
Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription
Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link...
Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link...
Google Launches "More Results" Button, Drops Next Button & Ads Load Beneath Organic Results
Earlier this week we reported Google expanded the more results button test to more users, well...
Google Expands "More Results" Button To Remove Paginated Search Results
As I covered last night at Search Engine Land, Google has officially expanded the more results button test, which lets a searcher click on "more results" to dynamically load more results in the search results...
Tracking development uncertainty with hill charts
I read something recently that struck me as a really good idea for our team. Usually that feeling goes away after a couple of hours (“nah, it’s cool but not a good fit for us”) — but not this time. In Running in Circles, Ryan Singer talks about the knowns/unknowns in a project like a hill:
The most important question for a team isn’t “what is left?” but “what is unknown?” Can you see the edges? Have you gone in there and seen everything that needs to change? The only way to gain...
The most important question for a team isn’t “what is left?” but “what is unknown?” Can you see the edges? Have you gone in there and seen everything that needs to change? The only way to gain...
The Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday
Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about crafting a professional marketer's product launch checklist for 2018....
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about crafting a professional marketer's product launch checklist for 2018....
April 2018 Google Webmaster Report
A core algorithm update, the mobile-first indexing rollout begins, zero search results tested, image search captions...
Social internet, social media, and the move to smaller networks
I should stop reading (and writing) about Facebook at some point, but there’s been some really interesting thinking around the social internet in general recently. I especially enjoyed Benedict Evans’s The death of the newsfeed, because it puts into words a lot of things I’ve been thinking about. On the social implications of algorithmic feeds:
One basic problem here is that if the feed is focused on ‘what do I want to see?’, then it cannot be focused on ‘what do my friends want (or...
One basic problem here is that if the feed is focused on ‘what do I want to see?’, then it cannot be focused on ‘what do my friends want (or...
Ben Gomes To Take Over Search At Google, Giannandrea Steps Down
News broke last night that Google's current head of search, John Giannandrea, was stepping down and replacing him are two Google veterans Jeff Dean will lead Google's AI efforts...
Why you should (usually) choose boring technology
This is a fairly old post, but I only recently came across Dan McKinley’s Choose Boring Technology. It is so good.
What counts as boring? That’s a little tricky. “Boring” should not be conflated with “bad.” There is technology out there that is both boring and bad. You should not use any of that. But there are many choices of technology that are boring and good, or at least good enough. MySQL is boring. Postgres is boring. PHP is boring. Python is boring. Memcached is boring. Squid is...
What counts as boring? That’s a little tricky. “Boring” should not be conflated with “bad.” There is technology out there that is both boring and bad. You should not use any of that. But there are many choices of technology that are boring and good, or at least good enough. MySQL is boring. Postgres is boring. PHP is boring. Python is boring. Memcached is boring. Squid is...
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