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Industry News

Catch up on interesting new discussion and industry news.

    Billions of Sites Subject to Manual Penalty by Google

    by Tadeusz Szewczyk
    Mar 5, 2013
    Google recently released an "interactive infographic" titled "how search works". I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of "30 trillion individual pages" Google has in its index.

    Later on in the infographic another number is mentioned: 0.22% of all domains in the Google index have been subject to a manual penalty.

    Remember that Google also employs algorithmic aka automated penalties which are much more common. Anyway, I...

    Advertorial Spam = 11 Day Google Penalty For Interflora

    rustybrick
    by rustybrick
    Mar 5, 2013
    Two weeks ago we reported that Interflora was penalized for advertorial link spam by Google. What did that result in? An 11-day Google penalty.
    I assume Interflora was able to convince all the UK newspapers to pull the advertorials and submitted a reconsideration request. If only it was that easy for others.

    Google Granted Patent on Invisible Text and Hidden Links

    by Bill Slawski
    Mar 5, 2013
    As long as there have been search engines, there have been people trying to take advantage of them to try to get pages to rank higher in search engines. It’s not unusual to see within many SEO site audits a section on negative practices that a search engine might frown upon, and Google lists a [...]

    The post Google Granted Patent on Invisible Text and Hidden Links appeared first on SEO by the Sea.

    Data confusion is a failure of design, not an attribute of information

    by Rian van der Merwe
    Mar 4, 2013
    I just came across this great interview with Edward Tufte from 2011. I love his description of bad information design, and how it’s not the data’s fault:

    Overload, clutter, and confusion are not attributes of information, they are failures of design. So if something is cluttered, fix your design, don’t throw out information. If something is confusing, don’t blame your victim — the audience — instead, fix the design. And if the numbers are boring, get better numbers. Chartoons can’t add...

    Does Google use a set standard for manually removing webspam?

    Mar 4, 2013
    When Google does a manual review do you guys use a "set standard" when banning (removing from the index) sites or do you guys ban based on if it...

    What SEOs Love Most About Google's "How Search Works"

    rustybrick
    by rustybrick
    Mar 4, 2013
    On Friday afternoon, Google announced a neat new interactive infographic named How Search Works.
    It is an excellent way for a newbie to learn the basics on how Google crawls, indexes, ranks and shows their search results. But how...

    Why Google May Change Search Result Snippets

    by Bill Slawski
    Mar 3, 2013
    It doesn’t do any good to rank well in search results if no one clicks through.

    If you go to Google Webmaster tools, and see the list of queries a page of yours might rank well for, you might see some query terms or phrases that you want to show up in search results. [...]

    The post Why Google May Change Search Result Snippets appeared first on SEO by the Sea.

    Paper textbooks help students learn better

    by Rian van der Merwe
    Mar 3, 2013
    In Students to e-textbooks: no thanks Nicholas Carr reflects on a recent study (PDF link) out of Ryerson University in Toronto which shows that students still prefer paper textbooks over electronic textbooks:

    What’s most revealing about this study is that, like earlier research, it suggests that students’ preference for printed textbooks reflects the real pedagogical advantages they experience in using the format: fewer distractions, deeper engagement, better comprehension and retention,...

    Google Charts “Manual Actions” Against Spam In Search For First Time

    dannysullivan
    by dannysullivan
    Mar 1, 2013
    How often does Google take “manual action” against websites for spam, where a human being reviews a site and decides it deserves some type of penalty? For the first time, Google’s released a chart showing this, going back nearly 10 years.

    The chart is part of Google’s new “How Search Works” area, and it stretches back from August 2004 to today (click to enlarge the chart): “Legacy” indicates manual actions that Google took that weren’t classified into a more specific category, Google told...

    Google Releases Interactive Infographic: “How Search Works”

    dannysullivan
    by dannysullivan
    Mar 1, 2013
    Every wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions. Called “How Search Works,” the new area announced today is an interactive infographic that explains more about the search process, including how Google deal with spam issues.

    The new area was inspired by Google’s The Story Of Send, an interactive infographic that Google released last year to explain how...