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Industry News

Catch up on interesting new discussion and industry news.

    Why It Can Pay to Get Links from Domains that Don't Always Rank Highly - Whiteboard Friday

    Jan 25, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your keywords. There's a bunch of reasons why behind this. There's...

    Tracking Hidden Long-Tail Search Traffic

    by AJ Kohn
    Jan 25, 2018
    A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console.



    I’ve found there’s more data in Google Search Console than you might believe. Here’s what I’m doing to track hidden long-tail search traffic. Traffic Hazards

    The first step in understanding how to track long-tail search is to make sure you’re not making mistakes in...

    Google Search Console Beta Live For Everyone Now

    rustybrick
    by rustybrick
    Jan 23, 2018
    Yesterday I broke the news at Search Engine Land that the new Google Search Console beta is live for everyone, even those who did not get the email notifications. As I said...

    Does Google Use Latent Semantic Indexing?

    by Bill Slawski
    Jan 22, 2018
    Technology evolves and changes over time.

    There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo...

    Google Targeted Advertising, Part 1

    by Bill Slawski
    Jan 20, 2018
    One of the inventors of the newly granted patent I am writing about was behind one of the most visited Google patents I’ve written about, from Ross Koningstein, which I posted about under the title, The Google Rank-Modifying Spammers Patent It...

    Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms? - Whiteboard Friday

    Jan 18, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about whether SEOs and content marketers, for that matter, should play to what the social networks are developing in their visibility and engagement algorithms, or whether we should say, "No....

    What I Learned in 2017

    by AJ Kohn
    Jan 18, 2018
    (This is a personal post so if that isn’t your thing then you should move on.)

    2017 was a lot like 2016, but on steroids. That meant a 40% increase in the business, which unfortunately came with a lot more stress and angst. I did figure some things out and managed to make some decisions that I plan to put into practice in 2018. Nothing Succeeds Like Success 



    Last year I was finally comfortable calling Blind Five Year Old a success. I’d made it. But that came with a lot of strange...

    Google Speed Update: Google Algorithm Designed To Downgrade Slow Mobile Pages

    rustybrick
    by rustybrick
    Jan 18, 2018
    Google announced yesterday a new ranking algorithm designed specifically to downgrade the search rankings of really slow mobile pages. Google said "starting in July 2018, page speed will be a ranking factor for mobile searches...

    Possible Google Algorithm Update January 15th

    rustybrick
    by rustybrick
    Jan 16, 2018
    I am starting to see some early chatter within the webmaster and SEO community around a Google search algorithm update. It is pretty early but the ongoing WebmasterWorld thread has some chatter as of yesterday afternoon through today...

    Google Confirms AdSense Earnings Drops, Blames Issue To Crawler Access

    rustybrick
    by rustybrick
    Jan 15, 2018
    We have been reporting on the ongoing issues of AdSense publishers complaining about drops in earnings and ad display issues, resulting in drops in earnings.

    Well, finally...