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Industry News

Catch up on interesting new discussion and industry news.

    Google Home bests Amazon Echo & Alexa, for answering questions

    dannysullivan
    by dannysullivan
    Nov 3, 2016
    Google has a winner with Google Home, for those who want a hands-free assistant that can answer a broad range of questions that come up during day-to-day activities in the house. It easily beats what Amazon Echo can do.

    Google Home — which ships to consumers this week — is Google’s answer to the Amazon Echo, which came out two years ago. Both are hands-free, voice-activated devices designed to be placed in a home and able to play music, provide news, control devices and generally serve as...

    How Google Home turns voice answers into clickable links

    dannysullivan
    by dannysullivan
    Nov 3, 2016
    Think of the new Google Home assistant as a voice-only search engine. You ask it questions by voice; it gives back answers by voice. If you’re a search marketer, that immediately raises a big concern. How do I get traffic and visitors from this thing, if they can’t click to me? Turns out, they can.

    The key is the Google Home companion app for iOS or Android. For certain questions, especially those that are drawn from web-based sources rather than Google’s Knowledge Graph facts database or...

    November 2016 Google Webmaster Report

    rustybrick
    by rustybrick
    Nov 3, 2016
    Here is the monthly Google webmaster report, if you missed last month, you will want to catch up there. In short, this month was more about Penguin 4.0...

    Google Penguin 4.0 Rollback & Reversals? Some Think So.

    rustybrick
    by rustybrick
    Nov 2, 2016
    As you know, Google finally pushed out Penguin 4.0 in late September and the recoveries and declines were fully rolled out in the first two weeks of October...

    Google Page Layout Algorithm Penalty Is Updated Automatically

    rustybrick
    by rustybrick
    Nov 2, 2016
    The page layout algorithms/penalty that penalizes sites with too many ads distracting users from the main content is supposedly an algorithm that is automated and doesn't need to be manually run.

    We discussed the concept of the real time algorithms when Penguin 4.0 launched...

    Google creates its own antitrust woes with poor communication over search listings

    dannysullivan
    by dannysullivan
    Nov 1, 2016
    Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even Proton doesn’t seem to believe that. But the case highlights how Google’s problems with publisher, business and webmaster communication can hurt it as it faces challenges on antitrust grounds. What happened with Proton

    Proton Technologies is a Swiss-based company offering a secure, encrypted email service called ProtonMail. It might be an attractive...

    Google Still Figuring Out Issues With The New Mobile Index

    rustybrick
    by rustybrick
    Oct 31, 2016
    As you know, Google said the mobile index should be out within months. This mobile index will act as Google's primary index, and Google will crawl the web from a desktop view as a secondary to the mobile view.

    But Google is still hard at work at it...

    Google: We Don't Have "Overall Domain Authority" In Our Rankings

    rustybrick
    by rustybrick
    Oct 28, 2016
    Last week, we quoted Google's John Mueller as saying Google doesn't have a website authority score. Well, now, Gary Illyes from Google got into it by saying "we don't really have overall domain authority...

    How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday

    Oct 27, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce...

    Some Google Search Ranking Update Chatter

    rustybrick
    by rustybrick
    Oct 26, 2016
    Over the past couple days I've been seeing some signs of a Google update, most from forum and social chatter within the community...