Industry News

Catch up on interesting new discussion and industry news.

    Google: We Launch Many New Search Changes Towards End Of Quarter

    rustybrick
    by rustybrick
    Oct 24, 2016
    Google's John Mueller said in the webmaster hangout from Friday at the 21:52 mark that Google tends to launch many new changes to the search engine, including algorithm updates and tweaks...

    Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

    dannysullivan
    by dannysullivan
    Oct 21, 2016
    Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results.

    Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below:

    To answer “What’s happening here,” as Medium CEO Ev...

    Google: We Don't Have A Website Authority Signal Or Score

    rustybrick
    by rustybrick
    Oct 21, 2016
    Another point Google's John Mueller made in the hangout from earlier this week at the 42:47 mark was that Google does not have a "website authority score." He said "we don't have anything like a website authority score...

    Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture - Whiteboard Friday

    Oct 20, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about content gating.

    This is something that a lot of content marketers use, particularly those who are interested in generating leads, individuals that their salespeople or sales teams...

    Knowledge Panels in Site Audits

    by Bill Slawski
    Oct 20, 2016
    At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.

    I had been doing this because Search Results at Google...

    Google HTTPS Boost Still Goes To Insecure Pages, If They Are Listed As HTTPS

    rustybrick
    by rustybrick
    Oct 19, 2016
    The other day, I interviewed Gary Illyes of Google and he said that the only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not.

    This is not new news...

    How Trump & Clinton have failed to use free space in Google for US presidential candidates

    dannysullivan
    by dannysullivan
    Oct 18, 2016
    With the US presidential election hotter than ever, Google’s program to give the major candidates valuable yet entirely free space in its search results wasn’t used by either campaign for the past week. The Hillary Clinton campaign finally began using of the space again today while the Donald Trump campaign has yet to resume. Free space for candidates, provided by Google

    The space is provided through a program that lacks an official name but is commonly referred to by those outside...

    Google Penguin 4.0 Declines Happening As Well

    rustybrick
    by rustybrick
    Oct 17, 2016
    As you know, we are expecting some negativity out of Penguin 4.0 because some links no longer count. So if a site loses links, or they no longer count, the rankings of the page can decline.
    So I asked SEOs...

    Google: Penguin Can Discount All Your Links, Good Or Bad

    rustybrick
    by rustybrick
    Oct 14, 2016
    Shocking news, at least to me, came out yesterday at Pubcon from Gary Illyes talk. The other day, Gary said Google's Penguin algorithm is prepared for manipulation but in his presentation, he took it one step further...

    Google To Launch Mobile Index In Months, Replacing Desktop Index As Secondary

    rustybrick
    by rustybrick
    Oct 14, 2016
    Yesterday I reported at Search Engine Land based on Gary Illyes of Google's keynote at PubCon yesterday that Google is set to launch their mobile only index within a timeframe of "months...