Industry News

Catch up on interesting new discussion and industry news.

    Google: Penguin 4.0 Now Completely Rolled Out

    rustybrick
    by rustybrick
    Oct 13, 2016
    Google's Penguin 4.0 algorithm, the real time granular version, is now fully rolled out. We've been covering Penguin...

    Effective product management for remote teams

    by Rian van der Merwe
    Oct 12, 2016
    A few months ago I wrote a post about how we build a product vision and roadmap for Postmark. It’s now almost 6 months later, and I just published a big post on the Postmark blog about how things are going. From roadmap to shipping: effective product management for remote teams is about how we moved from vision to execution, and how we dealt with the many challenges that remote teams bring to the equation. For example, on communication:

    As a remote team we have to walk a fine line...

    Google Algorithms Labels Links As Penguin, Footer, Disavowed & More - Googlers Can Look Up Link Labels

    rustybrick
    by rustybrick
    Oct 11, 2016
    Yesterday, I covered at Search Engine Land an interview I did with Gary Illyes last week where Gary Illyes from Google told us Google has link labels.

    Link labels are basically various attributes or characteristics added to a site's link profile...

    Google Panda Algorithm Does Adjust Rankings Down Unlike Penguin

    rustybrick
    by rustybrick
    Oct 10, 2016
    As you know, with Google Penguin 4.0 the algorithm no longer demotes (downgrades the ranking) of a page...

    Google: Penguin Recoveries Still Rolling Out But Should Be Done Very Soon

    rustybrick
    by rustybrick
    Oct 7, 2016
    Google has said the Penguin changes you've been seeing, and many of you are seeing recoveries espesially recently but those fluctuations and changes should all settle down soon.

    Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO - Whiteboard Friday

    Oct 6, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, it is all about Google Penguin. So Google Penguin is an algorithm that's been with us for a few years now, designed to combat link spam specifically. After many, many years of saying this was coming, Penguin...

    Learning SEO by Looking at Anomalies

    by Bill Slawski
    Oct 5, 2016
    Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published...

    Google Update Chatter Suggests Penguin Movement Or Algorithm Changes

    rustybrick
    by rustybrick
    Oct 5, 2016
    Monday I scheduled a post about webmasters noticing Penguin recoveries after not seeing much of an impact shortly after the Penguin 4.0 launch.

    But now I am seeing an uptick in chatter as of this morning, October 5th...

    Listen To How Google Home Quotes Features Snippets

    rustybrick
    by rustybrick
    Oct 5, 2016
    Google announced their slew of hardware yesterday and while it is cool and all, the one that excites me the most is Google Home. The truth is...

    Google Patents Context Vectors to Improve Search

    by Bill Slawski
    Oct 4, 2016
    For example, a horse to a rancher is an animal. A horse to a carpenter is an implement of work. A horse to a gymnast is an implement on which to perform certain exercises.

    One of the limitations of information on the Web is that it is...