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Industry News

Catch up on interesting new discussion and industry news.

    User-centered design in the enterprise: A case study of Jive Circle

    by Rian van der Merwe
    Aug 12, 2015
    We just announced Jive Circle, a new corporate directory app for iOS and Android that we’ve been working on since the beginning of the year. I’m really excited about this app, because we were able to follow a user-centered design process to ensure we’re launching a product that is both useful and usable. In this post I’d like to talk a bit about the process we followed, and some of the lessons we learned as a team.

    So let’s start where every product should start: user needs. Start at...

    Google: User Actions On Your Web Site Are Not A Ranking Factor

    rustybrick
    by rustybrick
    Aug 12, 2015
    Google's John Mueller said in a Google Hangout yesterday that there are no Google algorithms that specifically look at user actions on your web site and use that as a ranking factor. He said, "I donât think we even see what people are doing on your web site...

    Will Google Ban Their Parent Company's Web Site? Alphabet abc.xyz

    rustybrick
    by rustybrick
    Aug 11, 2015
    As you know, Google's co-founders launched a new company named Alphabet, which will be the parent company of Google and many of the other companies that were under Google.

    They launched a new site at abc...

    Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?

    dannysullivan
    by dannysullivan
    Aug 10, 2015
    Alphabet, the new company planned to eventually absorb Google, might be off on the wrong foot with its soon-to-be subsidiary. It turns out that Alphabet is already violating Google’s guidelines against search spam.

    It’s unlikely Alphabet will suffer any serious penalty, given the violation is apparently part of a joke. But technically, Alphabet is doing something that Google warns against.

    Several people have spotted that the Alphabet home page has a secret link. This link leads to...

    Google: Even Links To Soft 404 Pages Are Not Counted

    rustybrick
    by rustybrick
    Aug 10, 2015
    Google told us numerous times that 404 pages to remove bad links - no really, numerous times.
    But what about soft 404 pages?

    Google Now Only Showing 3 Local Results Instead Of 7

    rustybrick
    by rustybrick
    Aug 7, 2015
    After much testing, Google has seem to officially drop the seven local results in the web search results and gone with a 3-pack block.

    For all the queries I try that would generate...

    Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking - Whiteboard Friday

    Aug 6, 2015
    For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab!
    Video transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to do something unusual. I don't usually point out these inconsistencies or sort of take issue with other folks' content on the web, because I generally find that...

    August 2015 Google Webmaster Report

    rustybrick
    by rustybrick
    Aug 6, 2015
    It is that time of the month again, where I recap the most important topics (in my opinion) for webmasters related to Google core organic search topics.

    The biggest item by far is the launch of the Google Panda 4.2 update...

    Google Watch Times Algorithm For Rankings?

    by Bill Slawski
    Aug 5, 2015
    Google was granted a patent this week that about how Google may rank some search results.

    The patent appears to be aimed at video content, but it tells us that it might be applied to how long someone might watch a page, after they’ve been...

    How = What + Why

    by Rian van der Merwe
    Aug 5, 2015
    I wrote an article on analytics and usability testing for the UserVoice blog, so I wanted to share it here as well. From How = What + Why (Or, Where to Start Improving Your User Experience):

    The first thing to clear up is this: in order to know where to start to improve the user experience of your product, you’re going to need more than a single data source. No single method can tell you the whole story you need to make good decisions. Usability testing will show you where there are...