Industry News

Catch up on interesting new discussion and industry news.

    With Google Assistant & Google Home, Google seeks to win the hands-free generation of search

    dannysullivan
    by dannysullivan
    Oct 4, 2016
    Google bucked the odds to win the first generation of internet search, on the desktop. It proved nimble to thrive in the transition to mobile search. Now it faces a third big generational change: hands-free search in the age of internet-connected devices. Enter Google Assistant and Google Home as how Google hopes to win. Google Home takes on Amazon Echo

    Until now, virtually all interactions people have had with Google have involved touch. You had to touch your keyboard to type, either on...

    SEOs Noticing Google Penguin 4.0 Recoveries Now

    rustybrick
    by rustybrick
    Oct 3, 2016
    Wednesday Google started pushing out Penguin recoveries that should be rolled out by around now. We know the initial Penguin 4.0 launch showed...

    Optimizing for RankBrain... Should We Do It? (Is It Even Possible?) - Whiteboard Friday

    Sep 29, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about RankBrain SEO and RankBrain in general. So Google released this algorithm or component of their algorithm a while ago, but there have been questions for a long time about: Can...

    Google Penguin Doesn't Really Need Disavow Files - Devalues vs Demotes

    rustybrick
    by rustybrick
    Sep 29, 2016
    Tuesday I reported that Google said nothing changed with when you should use the disavow file when it comes to Penguin - well, that might not be true now.

    As I reported yesterday at SEL...

    Google: Penguin Recoveries Rolling Out Now Over Next Few Days

    rustybrick
    by rustybrick
    Sep 28, 2016
    Google's Gary Illyes said that the part of the Penguin 4.0 algorithm where sites impacted by Penguin 3.0 will recover is now rolling out...

    Google Penguin 4.0 Update Impact Seems Minimal

    rustybrick
    by rustybrick
    Sep 27, 2016
    Everyone is asking me, did anyone see a recovery from the September 23, 2016 launch date of Penguin 4...

    Google Penguin 4.0, The Real Time Penguin Algorithm Is Live

    rustybrick
    by rustybrick
    Sep 23, 2016
    Google has officially confirmed on the Google webmaster blog that they've began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin update...

    How to Appear in Google's Answer Boxes - Whiteboard Friday

    Sep 22, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about answer boxes, those featured snippets that Google puts in ranking position zero, oftentimes above the rest of the organic results, usually below some of the top ads, and sometimes...

    Google AMP Trumps App Indexing In Google Mobile Search Results

    rustybrick
    by rustybrick
    Sep 21, 2016
    Another update to the data anomalies page this morning was for the Search Analytics report section which says that App Indexing users may see a drop in the impressions and clicks because AMP now will be listed before App URLs...

    Google Confirms: Google AMP Results Now Rolling Out

    rustybrick
    by rustybrick
    Sep 21, 2016
    Monday night, we did a late night story, which is rare, sharing that Google AMP is now in the core mobile results. Well, Google officially confirmed this news yesterday, Tuesday at 1pm ET...