Industry News

Catch up on interesting new discussion and industry news.

    Lessons Learned from Using Google’s Tagging and Extraction Data Highlighter Tool

    by Bill Slawski
    Sep 14, 2014
    I recently found a patent with two Google search engineers, Joshua Ain and Justin Boyan, listed as two of the three inventors. Last summer, at Google I/O in San Francisco, they joined together to talk about some tools that can more easily help...

    A View from a Different Valley

    by Rian van der Merwe
    Sep 14, 2014
    A couple of months ago I got an email from the wonderful people at A List Apart, asking if I’d be interested in starting a regular column on ALA. I believe my response was something to the effect of “1,000 times yes!!” How could it not be? I’ve been reading ALA for such a long time, and I really enjoyed the one time we’d worked together before, on an article called Usable yet Useless: Why Every Business Needs Product Discovery.

    In an effort to figure out where to take the column, my editor...

    Google: Penguin 3.0 Will Most Likely Launch In 2014

    rustybrick
    by rustybrick
    Sep 12, 2014
    Google's John Mueller in a video hangout this morning on Google+ announced that the 3rd version of Penguin will launch "in the reasonable future" and he expects it will happen within the 2014 year.

    The question was raised by @edwardjohnnash...

    Celebrating the Two-Year Anniversary – A Compilation of All the Guest Posts I’ve Written for Unbounce.com

    by Michael Lykke Aagaard
    Sep 12, 2014
    Today I’m speaking at Unbounce.com’s very first Call-to-Action Conference in Vancouver. The funny thing is that exactly two years ago in September 2012, I wrote my first guest post for Unbounce’s blog. So I thought it would be fitting to do a compilation of all the guest posts I’ve written for them.

    So here you go – 17 articles I’ve had the pleasure writing for Unbounce.com’s amazing blog: The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

    How to Find the...

    Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday

    Sep 11, 2014
    I'm not so sure it's correct to say—as is so common lately—that today's SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk instead of a new emphasis we must give to some factors as old as SEO...

    With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch

    dannysullivan
    by dannysullivan
    Sep 11, 2014
    Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple.

    Here’s how it looks for search on iPhone 6:



    And for the iPhone 6 Plus:



    And for the Apple Watch:



    These boxes, commonly called Knowledge Graph boxes, are normally automatically generated by information drawn from various sources, such as Wikipedia. Here’s an example of how that is...

    Is Google Going to Marry their Knowledge Base with their Search Engine?

    by Bill Slawski
    Sep 10, 2014
    Google has been answering queries with its search engine for over 15 years, and has been showing us it can answer questions with facts from its Browsable Fact Repository and/or the Google Knowledge Graph. Might Google at some point bring the two...

    How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

    dannysullivan
    by dannysullivan
    Sep 10, 2014
    News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major publication authored by Google’s own executive chairman, Eric Schmidt.

    I was doing a search today and came across a news story that looked of interest:



    When I clicked on the story — a letter...

    Google: We're Working On A Solution To Refresh Penguin Faster

    rustybrick
    by rustybrick
    Sep 10, 2014
    We know webmasters, especially those impacted by Penguin 2.1 are getting really anxious. It has been 11 months and 6 days since the last complex to refresh Penguin and it is taking them time.
    Google confirmed a few newish items around Penguin and what the engineers at Google are working on with the algorithm this week. Google is working on speeding it up because...

    Image Sitemap Indexation

    by AJ Kohn
    Sep 9, 2014
    This post is a bit of penance for yours truly. Read on to make sure you don’t fall into this trap. Image Sitemap Indexation

    For many months I’d open Google Webmaster Tools and stare at poor indexation rates for images across a number of client accounts. Not just one or two but several clients with crappy image indexation rates.



    This didn’t make much sense to me since image traffic reported in Google Webmaster Tools was healthy.



    In addition, image traffic reported using Google...