Industry News

On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases. In short, Google has updated their link schemes document specifically citing three new topics:
(1) Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links...

I am a bit torn, I've seen some chatter over the weekend at both WebmasterWorld and Google Webmaster Help but not enough to see strong signs of a definite update...

Don Norman wrote a great piece on The Paradox of Wearable Technologies. He starts by covering some familiar ground on the dangers of these devices:

While the supplementary, just-in-time information provided by wearable computers seems wonderful, as we come to rely upon it more and more, we can lose engagement with the real world. Sure, it is nice to be reminded of people’s names and perhaps their son’s recent skiing accident, but while I am being reminded, I am no longer there—I am...

In one of Google's Matt Cutts recent videos, Matt answered the questions of it is okay to use those expandable web techniques to expand and collapse content. It is okay to use those techniques or is it considered hidden text and against Google's Webmaster Guidelines.

Somewhere out there is a universe that looks exactly like this one, and appears to run exactly like this one. Except something’s a little different. A little off. It’s as if search engines took a left turn instead of a right turn, back in the early 2000s. Instead of using only using meta descriptions and [...]

The post Google Patents Anchor Text Snippets appeared first on SEO by the Sea.

The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps. That’s because the service has lost the constituent countries of England, Scotland, Wales & Northern Ireland — as well as the island of Great Britain.

OK, the countries — and the island — are still there. They’re just not defined. Look here:



Quick, can you spot Wales? England? Where’s Scotland? How...

Breaking Development is a conference about the future — as it should be. But as I reflect on the past couple of days of talks about going beyond the desktop, there’s one thought I can’t get out of my head:

We need to push the limits at both ends of the technology spectrum.

I’ll come back to that. First, I wanted to summarize the major themes that stood out for me at the San Diego conference on 22-23 July: Forget about device classes like phone, tablet, laptop, and desktop. Instead, let...

When Google launched the EMD Update in September 2012, I assumed that it only impacted keyword rich domain names. Specifically, sites that target the keyword phrase in their primary domain...