Industry News

Search Engine Land keeps growing our staff! Today, we’re happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position.



Lauren will be directly interacting with our audience on Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr and many other places where Search Engine Land maintains a social media presence. She’ll also watch over our comments and interact with our community in other...

Everyone is asking? What took so long?! Google has finally announced a beta of a new ad unit designed for responsive designed web pages.
In the past, Google said...

Seth Godin just published another very weird post1 called What works for websites today? He makes a couple of claims that, to me, show what the biggest problem with Marketing is today. I’ll get back to that, but first… Seth says:

[An] effective website is created by someone who knows what she wants the user to do.

No. An effective website is created by someone who knows what users want to do. And she uses that knowledge to build something useful that is also easy and enjoyable to use....

Your app makes me fat is such a great post about respecting users by Kathy Sierra:

That one new feature you added? That sparkly, Techcrunchable, awesome feature? What did it cost your user? If the result of your work consumes someone’s cognitive resources, they can’t use those resources for other things that truly, deeply matter. This is NOT about consuming their time and attention while they’re using your app. This is about draining their ability for logical thinking, problem-solving,...

Jill Whalen explains why you should forget about 'SEO link building.'

Yesterday we reported about the link schemes Google update and later on I had the opportunity to ask Google's John Mueller specific questions about this update and what it means.
My main concern was how specific the example was given on this one...

Google has come under fire the last year or so from critics who claim that the search engine has been providing too many pages from some of the same domains in search results. It appears that this has had them looking at ways that they could provide more diversity within those results. A patent granted [...]

The post How Google May Diversify Search Results by Merging Local and Web Search Results appeared first on SEO by the Sea.

On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases. In short, Google has updated their link schemes document specifically citing three new topics:
(1) Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links...