Industry News
Catch up on interesting new discussion and industry news.
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How does required duplicate content (terms and conditions, etc.) affect search?
Jul 22, 2013
How does duplicate copy that's legally required (ie Terms & Conditions across multiple offers) affect performance in search? Jason, New York Have a...
Panda Recovery Poll: Did You Recover Last Week?
As you know, Google pushed out a new Panda update last week, that was "more finely targeted." I suggested this was the softer Panda release that we've been expecting but Google didn't use those words...
Top 25 SEO Agencies Affected by Panda in the UK According to Searchmetrics
Similar to Branded3′s post last week about the most visible SEO agencies according to Searchmetrics I decided to take the lead and update the spreadsheet to see which SEO companies have good onsite content, due to the fact that Google rolled out a...
Is the Future of Mapping Social?
by Bill Slawski
Jul 19, 2013
Jul 19, 2013
My neighbor has run over my last two phonebooks, and rendered them virtually unusable. We share the same driveway, and it appears that running over phonebooks, and then backing up to make sure they are really dead has officially become a custom in Virginia, or at least in my neighborhood. It’s OK though, since I [...]
The post Is the Future of Mapping Social? appeared first on SEO by the Sea.
The post Is the Future of Mapping Social? appeared first on SEO by the Sea.
Vanity Metrics May Not Be All Bad
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery deep to confuse, mislead, and prey on the weak-minded marketer. E.g:
In a lot of ways, I agree with posts like those Eric Ries has written on the topic. Pivoting based on actionable metrics vs. those that may merely be leading indicators or are merely correlated but not causal seems like a smart idea. The problem is, a lot of the time, those...
In a lot of ways, I agree with posts like those Eric Ries has written on the topic. Pivoting based on actionable metrics vs. those that may merely be leading indicators or are merely correlated but not causal seems like a smart idea. The problem is, a lot of the time, those...
Heart to Heart About Link Building - Whiteboard Friday
Jul 18, 2013
With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should be removed from our repertoire. In today's Whiteboard Friday, Michael King (a.k.a. @iPullRank) makes a case for dropping some tactics in favor of others.
WBF Heart to Heart about Link Building - Michael King wistiaEmbed = Wistia.embed("m7jf48wdft", { version: "v1", videoWidth: 600, videoHeight: 338,...
WBF Heart to Heart about Link Building - Michael King wistiaEmbed = Wistia.embed("m7jf48wdft", { version: "v1", videoWidth: 600, videoHeight: 338,...
Google Panda Update: Possibly The "Softer" Panda Algorithm
There is renewed chatter in the WebmasterWorld forums about another shuffle taking place in Google. The consensus is that this update is likely Panda related.
We know Google has now slowed the Panda rollout to happen over several days and we also know Google will not confirm Panda updates anymore. We also know that Google wanted to soften the Panda algorithm a bit.
We know Google has now slowed the Panda rollout to happen over several days and we also know Google will not confirm Panda updates anymore. We also know that Google wanted to soften the Panda algorithm a bit.
Google's Cutts: Be Careful Linking Many Sites Together
Yesterday, Google's Matt Cutts posted a video answer to the question "If I have 20 domains, should I link them all together?"
The short answer is, most likely no - you should not link them all together.
The short answer is, most likely no - you should not link them all together.
Pragmatism vs. idealism in design
by Rian van der Merwe
Jul 17, 2013
Jul 17, 2013
From Mark Boulton’s great post I’m not a Craftsman:
I’m more often than not in a place where my own job, as a designer, is not to make something I love, but to make something appropriate. Something that does the job well. Something that responds to a hypothesis and serves a need. Not necessarily something loved and beautiful. And that’s ok.
In many cases, especially when it comes to client work, pragmatism beats idealism in design.
I’m more often than not in a place where my own job, as a designer, is not to make something I love, but to make something appropriate. Something that does the job well. Something that responds to a hypothesis and serves a need. Not necessarily something loved and beautiful. And that’s ok.
In many cases, especially when it comes to client work, pragmatism beats idealism in design.
Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings
Today I've got a guest article about how to optimize your content for today's Google.
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