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Industry News

Catch up on interesting new discussion and industry news.

    Questions to answer before adopting a new technology

    by Rian van der Merwe
    Feb 10, 2019
    Kellan Elliott-McCrea has an excellent list of questions a team should answer before they decide to adopt a new technology in their software development process. For example:

    If this new tech is a replacement for something we currently do, are we committed to moving everything to this new technology in the future? Or are we proliferating multiple solutions to the same problem? (aka “Will this solution kill and eat the solution that it replaces?”)

    As he mentions in the post, these...

    Using STAT for Content Strategy - Whiteboard Friday

    Feb 7, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi, everyone. Welcome to Whiteboard Friday. My name is Dana DiTomaso. I'm President and partner of Kick Point, which is a digital marketing agency based way up in Edmonton, Alberta. Come visit sometime.

    What I'm going to be talking about today is using STAT for content strategy. STAT,...

    The human-centered dilemma

    by Rian van der Merwe
    Feb 7, 2019
    Design is only as “human-centered” as the business model allows.

    — Erika Hall, Thinking in Triplicate.

    Google Search Ranking Algorithm Update Happening Today?

    rustybrick
    by rustybrick
    Feb 7, 2019
    I am seeing some early signs that there is a Google search ranking algorithm update happening today. Most of the signs are coming out of the UK, because maybe they have had time to process the changes. Are you noticing changes as of this morning with your Google rankings and organic search traffic?

    Google Search Console Performance Report Now Shows Consolidation Data

    rustybrick
    by rustybrick
    Feb 7, 2019
    Google announced pretty big news for most of the readers here related to the performance report in Google Search Console. Starting the end of next month, the data in the performance report will be based on the canonical URL, which means the AMP, mobile, etc will all be counted towards the main URL's data in the performance report.

    Users as friends, and other product principles from WeChat’s creator

    by Rian van der Merwe
    Feb 6, 2019
    In Four Key Product Principles from WeChat’s Creator, Connie Chan outlines how Allen Zhang, the Chinese programmer known for creating WeChat and Foxmail, thinks about Product:

    The backbone of Allen’s product philosophy is thinking about users as his friends. This means designing products with sincere best intentions for the users and putting their interests above all others — even company stakeholders. For Zhang, the importance of always putting the user first is very simple: “Only...

    From output-based to outcome-based product planning

    by Rian van der Merwe
    Feb 6, 2019
    “Cause & Effect and Product Risk” is a good good post by Scott Sehlhorst on the importance of moving to an outcome-based approach when evaluating and planning product features. He also discussed how to use Impact Mapping to do it:

    When we collaborate to develop a shared understanding that explicitly connects “building X” with “realizing benefit Y” we address the first problem. Impact maps are great for this, because in the process of creating the connections, we intentionally...

    Product management doesn’t require in-person collaboration to be effective

    by Rian van der Merwe
    Feb 5, 2019
    Remote product management is something I’ve written about before, so I read Julie Caprio’s Four Keys to Successful Remote Product Management with interest. In general I agree with the advice she gives in the article, but there is one section that I wanted to respond to briefly:

    Product management, on the other hand, was more of a struggle. A PM needs to set strategy and come up with a vision for the product. Without the potential for spontaneous in-person conversation and even...

    Limiting the downside of negative impacts by focusing on product resiliency

    by Rian van der Merwe
    Feb 5, 2019
    In The Misunderstood World of Product Growth Joe Van Os makes some great points about the importance of focusing on making your product resilient to negative impacts:

    Since it is impossible to forecast when positive opportunities will appear, it is important to be in a position to take full advantage of them when they do. If a product team is in fire-fighting mode (dealing with the fallout of negative circumstances), opportunities with plenty of upside may be missed.

    Limiting...

    The Rise of Product Ops

    by Rian van der Merwe
    Feb 4, 2019
    Product ops builds a foundation for excellence by reinforcing product strategy with metrics, infrastructure, business processes, best practices, budgeting, and reporting.

    — Shaun Juncal, The Rise of Product Ops: Supporting Product Excellence at Scale