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Industry News

Catch up on interesting new discussion and industry news.

    Google: Our Newer Search Algorithms Have Been Promoting Original Reporting In Search

    rustybrick
    by rustybrick
    Sep 13, 2019
    Yesterday Google announced an algorithmic update it made to the search results a few months ago have been doing a better job at promoting original reporting. Not only promoting it in terms of ranking but keeping that original reporting up in the top spot of the search results for longer.

    E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

    Sep 12, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz fans. My name is Marie Haynes, from Marie Haynes Consulting, and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. By now, you've probably heard of EAT. It's a bit of a buzzword in SEO. I'm going to share with you why EAT is a big part of Google's...

    Everything Google Has Said On The Nofollow Link Attribute Change

    rustybrick
    by rustybrick
    Sep 11, 2019
    Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on Twitter. I will go through what changed according to the announcement and then cover almost all of the responses from Google (removing duplicates) so you get a full perspective of this change.

    Google Updates The Search Quality Raters Guidelines On September 5th

    rustybrick
    by rustybrick
    Sep 9, 2019
    Google has updated the Google search quality raters guidelines handbook on September 5, 2019. That is 16-weeks after it last updated the guidelines, which was on May 16, 2019 and before that, it was about 10-months since Google updated that document.

    How Google Enforces Category Diversity for Some Local Search Results

    by Bill Slawski
    Sep 5, 2019
    More Diversity in Search Results

    Earlier this year, we were told that Google was making an effort to make the search results we see more diverse, by showing us fewer results from the same domains in response to a query. Search Engine Land...

    Google Search Ranking Algorithm Update On September 4th & 5th?

    rustybrick
    by rustybrick
    Sep 5, 2019
    I am seeing new signs of yet another Google search ranking update starting late yesterday, September 4th, through today, September 5th. There is some early chatter in both the WebmasterWorld and Black Hat World forums. There are also some tools that are showing the change as well, not all of the tools because it might be too early for them to pick up on the changes yet.

    September 2019 Google Webmaster Report

    rustybrick
    by rustybrick
    Sep 3, 2019
    This month we had two unconfirmed Google search ranking algorithm updates, one around August 17th and the other around August 29th. Google began penalizing domain leasing portions of sites, and also slammed a popular SEO with a link penalty.

    The evergreen GoogleBot is now running

    The Invisible Attribution Model of Link Acquisition

    by AJ Kohn
    Aug 30, 2019
    Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page.

    In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link acquisition, which is both asymmetrical and asynchronous.

    The result? Short-term investments in content that are quickly deemed...

    Signs Of A Google Search Ranking Algorithm Update On August 29th

    rustybrick
    by rustybrick
    Aug 30, 2019
    There are signs of a Google search ranking update touching down late August 28th through August 29th. There is both forum chatter within the SEO industry and the rank checking tools also. It is hard to say if this is a big update at this point, it started off pretty mellow but I will watch the chatter and keep you all posted.

    Google Begins Penalizing Domain Leasing

    rustybrick
    by rustybrick
    Aug 29, 2019
    Google issued a warning about sites that lease out its own subdomains and subfolders so that other companies can rank their content better on leased domains. Well, now it seems Google is taking action by penalizing those sections of sites that have these leased out sections.