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Industry News

Catch up on interesting new discussion and industry news.

    Google Still Working On Reindexing Pages That Dropped Out Of The Index From Thursday

    rustybrick
    by rustybrick
    Apr 8, 2019
    On Friday we reported on an issue where SEOs began noticing that Google was removing tons of pages from their index. It seemed to have started on Thursday but Google did not confirm the issue until Saturday morning. The issue is now into day four or so and it is not yet fully resolved.

    The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization - Whiteboard Friday

    Apr 5, 2019
    If you missed them, check out the other episodes in the series so far: The One-Hour Guide to SEO, Part 1: SEO StrategyThe One-Hour Guide to SEO, Part 2: Keyword ResearchThe One-Hour Guide to SEO, Part 3: Searcher Satisfaction



    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Howdy, Moz fans. Welcome to another edition of...

    Google Is Dropping Pages Out Of The Search Index; A Bug?

    rustybrick
    by rustybrick
    Apr 5, 2019
    Something weird is going on with the Google search index. I am seeing wide spread reports of SEOs and webmasters complaining that their URLs and web pages are being removed from the Google Index. Lots of folks are noticing that a nice percentage of their web sites are no longer coming up for a site command or showing in Search Console as being indexed.

    April 2019 Google Webmaster Report

    rustybrick
    by rustybrick
    Apr 4, 2019
    This may have been one of the busiest months for Google SEO related topics we've seen maybe ever? We had several unconfirmed Google updates but also a big core update confirmed by Google on March 12th. Google keeps dropping features from the old Search Console and adding new ones to the new Search Console. Google doesn't support rel=prev/next, stopped supporting the info command and is testing a new icon based search results design.

    A step-by-step guide to product discovery from Tim Herbig

    by Rian van der Merwe
    Apr 4, 2019
    I’m a big fan of product discovery, and this extensive guide from Tim Herbig is a great resource:

    The goal of this guide is to show you the extensive range a Product Discovery can have and how to set up and execute your own Product Discovery process. Which exact phases, tools, frameworks, and participants are needed depends on many individual aspects like the maturity of your product, which stakeholder environment you’re operating in, which resources you have at hand, etc.

    I also...

    Embracing our ethical responsibilities in the products we make

    by Rian van der Merwe
    Apr 4, 2019
    The transcription of Cennydd Bowles’s talk on ethics in technology at SustainableUX 2019 is absolute gold and a must-read:

    It’s a mistake to separate technical capabilities from human capabilities. These things act together. They become interwoven, hybridized actors. Things change what people can do and how they do it. It is true to an extent that old sage that guns don’t kill people; people do. But a gunman, the hybrid actor of a human and a technology coming together, sure as hell...

    Process pitfalls and how to avoid them

    by Rian van der Merwe
    Apr 2, 2019
    Yana Welinder looks at different areas where PMs need to make sure we don’t let process get in the way of good product sense in her post Product Over Process. On the importance of making sure specs aren’t “set in stone”:

    Focusing on product over process during the execution stage means constantly evaluating whether the product does what it’s intended to do. This requires PMs to see the product through the users’ eyes and, more importantly, to figure out ways to do user testing even...

    Evaluate technologies and frameworks based on appropriateness, not newness

    by Rian van der Merwe
    Apr 2, 2019
    Jeremy Keith writes about the developer community’s need to always talk about new things in Dev perception. I think the same can be said for every other profession, including product management:

    It’s relatively easy to write and speak about new technologies. You’re excited about them, and there’s probably an eager audience who can learn from what you have to say.

    It’s trickier to write something insightful about a tried and trusted (perhaps even boring) technology that’s been...

    Google Ranking Update Fluctuations Continue (3/29-4/1)

    rustybrick
    by rustybrick
    Apr 1, 2019
    These fluctuations won't die down, it seems like we've been reporting these tremors and fluctuations a lot since the beginning of the year and even more so since the release of the March 12th core update. We are seeing more chatter around these fluctuations from around March 29th through today, April 1st - and no, this is no April Fools joke.

    How Spotify uses personas to make product decisions

    by Rian van der Merwe
    Mar 29, 2019
    I always love a good persona case study, and The Story of Spotify Personas is no exception. But more than the story behind it, I am most interested in how teams use their personas (if at all). So I was happy to see the team devote some time to that towards the end of the article:

    For instance, teams that want to create features from scratch can now choose their personas, map out the existing opportunities, pick a direction and start ideating from there. Although personas don’t replace...