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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Ranking Volatility Continues But Is There A Google Update?

    rustybrick
    by rustybrick
    Sep 17, 2020
    The tracking tools are still going insane, some are higher today than they were yesterday or the day before. I am even seeing tools in the local space show bigger fluctuations now. But the chatter, again, seems mostly around the tools and not about their own rankings or client rankings going up or down.

    Google Search Algorithm Update On September 15th? Limited Chatter But Tools Spiking.

    rustybrick
    by rustybrick
    Sep 16, 2020
    Over the past 24-hours or so, most, if not all, of the Google rank checking tools are showing spikes in fluctuations in the Google search rankings. The weird part, the chatter in the SEO community and individual people complaining about ranking changes has really not spiked with the tools.

    Google Broad Core Updates Recoveries & How Google Reprocesses Core Update Scores

    rustybrick
    by rustybrick
    Sep 14, 2020
    Last week at Search Engine Land I wrote Google says you can recover from core updates without a new core update. Part of the video conversation where I spoke to John Mueller of Google on this topic is now publicly available. In this video John discusses that sites can recover, some might not see a full recover but some can. And that Google regularly refreshes the scores within the core update between core updates.

    Google Search Console Coverage Report Delayed 14-Days

    rustybrick
    by rustybrick
    Sep 14, 2020
    Last week we reported that Google is aware that Google Search Console's coverage report was delayed and stuck at August 31st or September 1st for many and a fix would be out this weekend. Well, the fix did not happen and it is still delayed and we are now 14-days delayed here.

    Yesterday's Google Search Announcement Was Not About A Core Update

    rustybrick
    by rustybrick
    Sep 11, 2020
    Yesterday, Google posted two blog posts around how it delivers reliable information in its search engine. Some believe this is a pre-announcement to a core update but it is not. It does not mean a core update is not happening very soon, we are due one and we are waiting for it. But this announcement is unrelated to any core update.

    How to Prioritize Your Link Building Efforts & Opportunities β€” Best of Whiteboard Friday

    Sep 10, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to get through, and so we'll leave the facial hair to the inevitable comments.

    I want to talk today about how to...

    Google: It's Unlikely Core Web Vitals Will Become The Primary Ranking Factor

    rustybrick
    by rustybrick
    Sep 7, 2020
    Gary Illyes from Google said on Reddit he thinks it is unlikely that core web vitals "would ever become the primary factor for organic traffic." He said you shouldn't ignore it but Google and other search engines rank primarily based on "highest quality and most relevant results for users' queries," not necessarily what is in the core web vitals.

    How to Create 10x Content β€” Best of Whiteboard Friday

    Sep 3, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content.

    Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea...

    September 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Sep 2, 2020
    It was an interesting month for Google Search. We had a confirmed Google search glitch that had a huge temporary impact on the Google rankings and search results. SEOs are bracing themselves for the next core update. Google Search Console launched Insights and a new API infrastructure.

    Google Ads Mistakes to Avoid β€” Best of Whiteboard Friday

    Aug 27, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing...