Industry News

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices.

On March 23, 2026, Google will update its Google Ads Gambling and games policy to say that your overall account must demonstrate good policy health to be eligible for gambling and games certification. Meaning, you need to have a good account history and have a number of violations on your account.

Google is testing adding price labels on top of the product images within AI Mode results. I tried to replicate this but I was not able to, so it seems like a test.

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment.

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing.

I’ve covered “root cause” thinking in incident reviews before, and Lorin Hochstein takes aim at a related issue: AWS’s “Correction of Error” terminology:

I hate the term “Correction of Error” because it implies that incidents occur as a result of errors. As a consequence, it suggests that the function of a post-incident review process is to identify the errors that occurred and to fix them. I think this view of incidents is wrong, and dangerously so: It limits the benefits we can get out...

A quick post on LinkedIn about interviewing a candidate who used real-time AI got more engagement than is usual for me. And as often happens when something goes semi-viral, some folks took issue with what I said, so I want to expand on the point I was trying to make (it wasn’t that “AI is cheating”).

Here’s what I wrote:

I had my first experience interviewing a candidate who used real-time AI today. If you’re someone who uses AI daily, it’s so easy to spot. The pause before the answer,...

Anton Zaides wrote a good post about shadow work in engineering teams. He discovered a senior engineer on his team was spending over 40% of his time on work that didn’t show up anywhere—code reviews, mentoring, ad-hoc support fixes, etc.

This part is important:

The shadow backlog isn’t the problem—in my opinion, that’s probably the work that should have been done in the first place. The solution is to stop doing it under the table and make sure you have space for it. The more people...

Here is a recap of what happened in the search forums today...

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis...