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Industry News

Catch up on interesting new discussion and industry news.

    Google Predator Algorithms Target Exploitative & Slanderous Sites

    rustybrick
    by rustybrick
    Jun 11, 2021
    The New York Times published a story on how Google has been working on and continues to work on algorithms aiming at preventing sites that extort people from ranking well in Google Search. The Google Predator algorithm (which I am kind of calling it) aims to remove slanderous content from appearing in Google's search results for people's names but it goes beyond that.

    Google June 2021 Core Update Impact Now Being Felt

    rustybrick
    by rustybrick
    Jun 7, 2021
    As you know, the Google June 2021 Core Update began rolling out at about 6:30pm ET on Wednesday, June 2, 2021 but the chatter within the industry was not at core update levels. Meaning, SEOs who track these changes didn't really say this was a big update and I still think that to be the case on some level, even this morning.

    June 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Jun 7, 2021
    The past month or so was one of the most active months I've seen with Google Search in a while. We had a confirmed Google June 2021 core update, several unconfirmed algorithm updates, Google announced MUM, and Google told us the page experience update will come to desktop as well.

    Google June 2021 Core Update Is Live - So Far, We Are Not Noticing Much

    rustybrick
    by rustybrick
    Jun 3, 2021
    The time has come - Google has finally released another broad core update - this one is named the June 2021 Core Update. This update started rolling out yesterday, June 2, 2021 and it came just about six months after the last core update, which was the December 2020 core update. So far, this update doesn't seem to have made a big impact - so far.

    Google News Article & Site Wide Factors Trust Signals

    rustybrick
    by rustybrick
    Jun 2, 2021
    Google published its Google News transparency policy listing its principles behind these policies. Google said these policies help determine what is eligible to appear on Google News and other News surfaces, and they help ensure that Google is elevating content from trusted, authoritative sources.

    May 22nd Google Algorithm Update Is Off The Charts

    rustybrick
    by rustybrick
    May 23, 2021
    There is yet another Google search algorithm ranking update that seems to be going on - it touched down yesterday, Saturday May 22nd. The tracking tools are off the charts, all of them, showing changes in the Google Search results that I have not seen before in a long time. This is at the levels of a core update or the old Penguin and Panda updates.

    Google Search Ranking Algorithm Update May 19th & 20th - Not Confirmed

    rustybrick
    by rustybrick
    May 20, 2021
    I seem like a broken record but for the past several weeks the Google Search ranking volatility has been off the charts. And yesterday and today are no different with a huge amount of SEO chatter from the forums and most of the tracking tools supporting that chatter. It looks like we had another google Search ranking update around May 19th and May 20th.

    BERT Question-Answering at Google

    by Bill Slawski
    May 17, 2021
    BERT Question-Answering A Patent granted to Google on May 11, 2021, involves performing Natural language processing (“NLP”) tasks such as question answering. It relies on a language model that has been pre-trained using world knowledge. The...

    Mid-May Google Search Ranking Algorithm Update Continues

    rustybrick
    by rustybrick
    May 16, 2021
    There is again significant chatter within the SEO forums and signs from the automated tracking tools of yet another Google Search update. We've seen unconfirmed weekend updates from Google week after week for the past few months now and we saw a surprise unconfirmed update mid-week, this past week. And now we are seeing yet another weekend update.

    May 13th Google Search Ranking Algorithm Update (Not Confirmed)

    rustybrick
    by rustybrick
    May 13, 2021
    I am seeing early signs and signals of a possible Google Search ranking algorithm update going on right now. It seems to have kicked off this morning and is now spiking in terms of chatter in the SEO forums and also some of the tools have picked up on it (not all are updated yet). Google has not confirmed any update, so this is one of those unconfirmed updates.