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Industry News

Catch up on interesting new discussion and industry news.

    November 2019 Google Webmaster Report

    rustybrick
    by rustybrick
    Nov 5, 2019
    Last month was a pretty busy month with Google announcing the launch of BERT, one of the most significant updates the company made to search ever - the company said. We have a lot on BERT below, including the possibility that the New York Times was hurt by it. Google released the speed report for Search Console and integrated Site Kit into WordPress.

    New Google Search Console Speed Reports Rolling Out

    rustybrick
    by rustybrick
    Nov 4, 2019
    Google is now rolling out the experimental and new "Speed" reports within Google Search Console. Google began testing this last May and we have seen more and more webmasters get this report since then but now Google announced it is rolling out as "experimental."

    Hypothesis Testing in SEO & Statistical Significance - Whiteboard Friday

    Oct 31, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Howdy, Moz fans. I'm Emily Potter, and I work at Distilled over in our London office. Today I'm going to talk to you about hypothesis testing in SEO and statistical significance.

    At Distilled, we use a platform called ODN, which is the Distilled Optimization Delivery Network, to do...

    Evolution of Google’s News Ranking Algorithm

    by Bill Slawski
    Oct 31, 2019
    Image: Photo by Nathan Dumlao on Unsplash Did the Algorithm Behind How News Articles Rank at Google Just Change?

    A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests how entities in...

    New York Times Search Ranking Drop After Google BERT Update

    rustybrick
    by rustybrick
    Oct 30, 2019
    The New York Times said it may have seen a "huge" impact from the Google BERT update and by impact it means a decline in search traffic from the search engine. Hannah Poferl, the Associate Masthead Editor for Audience at The New York Times told me so on Twitter.

    Google: There Is Nothing To Optimize For With BERT

    rustybrick
    by rustybrick
    Oct 28, 2019
    On Friday, Google said it launched the biggest change it made to search within Google in the past five years by releasing BERT. And as expected, Google said that you cannot optimize for BERT, just like you can't optimize for RankBrain.

    Google BERT Update Impacts 10% Queries & Has Been Rolling Out All Week

    rustybrick
    by rustybrick
    Oct 25, 2019
    This morning Google announced that starting earlier this week, throughout the week, Google has been pushing out what it calls "biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search." That is the BERT algorithm update, which is Google's way at better understanding one out of ten queries, in a way humans understand them.

    Machine Learning 101 - Whiteboard Friday

    Oct 24, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I'm talking about all things machine learning, something, as many of you know, I'm super passionate about and love to talk about. So hopefully, this sparks a seed in some of you to explore it a bit further, because...

    Google Search Ranking Algorithm Update Signals On Wednesday

    rustybrick
    by rustybrick
    Oct 24, 2019
    Over the past 24-hours or so, maybe piggy backing off the weekend update or maybe a tremor to a previous core update or maybe both, Google seems to be doing another ranking and algorithm update. The chatter is not massive but there are 100% folks noticing an update.

    A Google Search Algorithm Update Rolling Out?

    rustybrick
    by rustybrick
    Oct 21, 2019
    There are some signs of a Google search ranking algorithm update rolling out since over the weekend. It is early and I cannot check on it this Monday and Tuesday because I am offline, but this Saturday night and Sunday looks like a possible update.