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Industry News

Catch up on interesting new discussion and industry news.

    Google Fred Update Targets Ad Heavy, Low Value Content Sites

    rustybrick
    by rustybrick
    Mar 13, 2017
    The Google Fred Update which we first spotted rolling out early morning on March 8th seems to be fairly big. After reviewing well over 70 sites that were hit by this update, 95% of them share two things in common...

    Google Fred Update: Big Google Algorithm Update Links Related

    rustybrick
    by rustybrick
    Mar 9, 2017
    As you know, yesterday I posted about the big Google algorithm ranking update and it seems to be getting a lot more attention this morning as SEOs and webmasters dig into their rankings and traffic this morning...

    Large Google Algorithm Ranking Update: Black Hat Related?

    rustybrick
    by rustybrick
    Mar 8, 2017
    There appears to be a large Google ranking or algorithm update happening right now in the core Google web search results...

    Google Ranking Signals Are Weighted Differently Based On Query & Searcher

    rustybrick
    by rustybrick
    Mar 8, 2017
    The topic of does Google's ranking signals and algorithms different based on the query or searcher has been around for a while. I believe most algorithms are not query dependent but there are some signals that are specific to the type of query and the searcher information...

    Google’s Related Questions Patent or ‘People Also Ask’ Questions

    by Bill Slawski
    Mar 6, 2017
    When you search at Google, the answers you receive sometimes now include additional questions, that often have the label above them, “People Also Ask.” I was curious if I might be able to find a patent about these questions, and I saw that they...

    FAQ: How to get Google Assistant on your Android phone

    dannysullivan
    by dannysullivan
    Mar 6, 2017
    Excited to get Google Assistant on your Android phone? Until last week, it was only available for Google Pixel phones. Now, it’s rolling out slowly to Android phones beyond that. Here’s how it may come to your phone or why it might not be on it already.

    Google Assistant is Google’s new digital assistant to take on the likes of Siri. It allows you to easily speak what you want and get back answers. It’ll even have a conversation with you and complete some actions like movie ticket...

    Google’s “One True Answer” problem — when featured snippets go bad

    dannysullivan
    by dannysullivan
    Mar 5, 2017
    Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search listing over all others as if that’s the very best answer. It’s a problem because sometimes these answers are terribly wrong. When Google gets facts wrong

    At the end of last month, Google was spotted listing several US presidents as being members of the Ku Klux Klan, even though there’s no conclusive evidence of any of this:

    What’s happening there...

    March 2017 Google Webmaster Report

    rustybrick
    by rustybrick
    Mar 3, 2017
    This past month, we had a fairly significant Google algorithm ranking update on February 7th which Google did not confirm so we suspect it was a Phantom update. Then shortly after...

    Aren't 301s, 302s, and Canonicals All Basically the Same? - Whiteboard Friday

    Mar 2, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans, it's Dr. Pete, your friendly neighborhood marketing scientist here at Moz, and I want to talk today about an issue that comes up probably about every three months since the beginning of SEO history. It's a question that looks something like this: Aren't 301s, 302s, and...

    Using AMP? A known bug is probably screwing up your Google Analytics

    dannysullivan
    by dannysullivan
    Mar 2, 2017
    If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics.

    Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking in Google Analytics. Malte Ubi, Google’s technical lead for the AMP project, confirmed the problems and that they have no easy solution, in tweets today.

    In summary,...