Industry News

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.

Google is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may "reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile."

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console performance reports may be off again. A teen SEO wants to save his family business...

Google Search Console's performance report may have some sort of bug or tracking issue. When you set some filters, you may see a huge spike in impressions start to show up in the report.

Google's John Mueller chimed in on Reddit when a teenager of a family vacation rental business said he was trying to save his family business through SEO after being burned by previous SEOs. In short, it seems the family has a vacation rental in Spain, and business is significantly down due to the loss of Google traffic.

New test places AI Overview citations on a white background without throwing any shade behind it.

Bing is testing a new AI-based recommendations section in the Shopping Tab. Bing adds this block to the top of the results, and shows AI-citations at the top right.

Bing spotted testing more listings in the sponsored product section at the top of its results.

Anil Dash has a long essay on the state of the open web and not all of it rings true for me, but buried in the opening is a wonderful definition of what the open web actually is:

The open web is something extraordinary: anybody can use whatever tools they have, to create content following publicly documented specifications, published using completely free and open platforms, and then share that work with anyone, anywhere in the world, without asking for permission from anyone. Think...

Here is a recap of what happened in the search forums today...