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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Announcements: BERT, Passages & Subtopic Indexing & More

    rustybrick
    by rustybrick
    Oct 16, 2020
    Google made a boat load of announcements last night around Google Search. Now, while some of the announcements were things already launched, many were new. Google covered changes to BERT, how it understands passages and subtopics on a page, to humming to Google and health and safety features and so much more.

    10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

    Oct 15, 2020
    [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!]






    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index...

    Google Suspends Request Indexing Feature While It Has Indexing Issues

    rustybrick
    by rustybrick
    Oct 15, 2020
    Google announced it has suspended, temporarily, the request indexing feature, within the URL inspection tool in Search Console. It didn't say why, outside of making infrastructure changes. But it comes at a bad time as tons of sites are complaining about indexing issues with Google Search.

    Is There A Google Search Ranking Update Or More Indexing Issues & Fixes?

    rustybrick
    by rustybrick
    Oct 14, 2020
    As we have been covering, the Google Search results have been pretty unstable recently. Yesterday and this morning are no different. I am getting complaints both about indexing issues and ranking changes over the past 24-hours or so and honestly, I have no idea if this is a feature or a bug or both.

    Is It Google Search Ranking Updates Or Instability Over Bugs?

    rustybrick
    by rustybrick
    Oct 12, 2020
    Over the past week or so, the search tracking tools have been showing a lot fluctuations, volatility and instability. We know Google has had a number of bugs that it is still actually working on resolving. All of that can cause volatility in the search results but is it just that?

    SEO Is Not an On/Off Switch — Whiteboard Friday

    Oct 8, 2020
    Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. 





    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from...

    Bursty Fresh and Local Featured Snippet Answers at Google

    by Bill Slawski
    Oct 6, 2020
    Featured Snippet Answers Based on Context

    Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that...

    Google Shares Details On The Canonicalization & Mobile-Indexing Bugs

    rustybrick
    by rustybrick
    Oct 5, 2020
    Google has shared some more details around the indexing issues around canonicalization and mobile-indexing. Google answered some of the questions I asked them when they confirmed the issue last week around when it happened and how large the issue was.

    We Were Right: Google Had Indexing Bugs With Canonicalization & Mobile-Indexing

    rustybrick
    by rustybrick
    Oct 2, 2020
    After noticing changes in Google since September 23rd and actually calling out canonical issues with Google a few days later, Google has now confirmed the indexing bugs where pages were dropping out of the index. The issue was two-fold Google said; one with canonicalization and the other with mobile-indexing.

    Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

    Oct 1, 2020
    In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented.





    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    What up, Moz...