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Industry News

Catch up on interesting new discussion and industry news.

    Exchanging More Value with Contributors to Your Content and Community Efforts - Whiteboard Friday

    Dec 22, 2016
    In today's Whiteboard Friday, Rand explores ten fresh, actionable strategies you can use to encourage and promote an exchange of value with your contributors to feed your content and community efforts. Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This is a...

    2016 Important SEO Patents from Google

    by Bill Slawski
    Dec 21, 2016
    A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered...

    Google will change AMP display to make it easier to find & share publishers’ direct URLs

    dannysullivan
    by dannysullivan
    Dec 21, 2016
    Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself.

    Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content generally takes people away from Google and to publishers’ sites. Clicking on AMP content keeps people at Google, with a Google URL appearing for that content.

    Showing...

    Google Updated Their Algorithm For "Did The Holocaust Happen?" Controversy?

    rustybrick
    by rustybrick
    Dec 21, 2016
    Over the past week or so, Google has been getting some heat around various anti semitic and racist sites ranking well in their search results. One of those queries getting a ton of attention is [did the holocaust happen]...

    Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’

    dannysullivan
    by dannysullivan
    Dec 20, 2016
    Google’s been under intense pressure to alter its results after it was found a week ago to be listing a Holocaust-denial site first for a search on “Did the Holocaust happen.” Now, that’s finally changing.

    The change is primarily a result of Google altering its algorithm. In a statement it gave to Search Engine Land several hours after this story was written, it said:

    Google was built on providing people with high-quality and authoritative results for their search queries. We strive to...

    Google: There Is No One Recipe For Search Rankings Success

    rustybrick
    by rustybrick
    Dec 20, 2016
    Google's John Mueller spelled it out in a single post on Twitter that there is no one single recipe for success for when it comes to ranking in Google search...

    Product Management for well-established products

    by Rian van der Merwe
    Dec 19, 2016
    There’s a lot you need to get right when launching a new product. There’s figuring out the user needs and the business goals; there’s testing hypothesis and finding product/market fit; there’s prioritizing the roadmap (or more likely these days, deciding not to use a roadmap at all)… the list goes on and on. So naturally there’s quite a bit of writing on this topic. Most product management advice (including, ahem, a certain book) covers this area of fresh or updated products very well. What...

    A New Search Results Evaluation Model from Google

    by Bill Slawski
    Dec 19, 2016
    Search Results (SERPS) are no longer about showing pages that are ordered by rankings for a query term. A Google paper shows us a different way of thinking about them in our age of structured Snippets and featured snippets mixed with URL search...

    Google studying ways to deal with offensive search suggestions & results

    dannysullivan
    by dannysullivan
    Dec 16, 2016
    As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response.

    This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. There’s no...

    December 15th Google Search Algorithm Update Signals

    rustybrick
    by rustybrick
    Dec 15, 2016
    Looks like on Thursday, December 15th there was a Google search algorithm shift. We have some chatter on social media and in the WebmasterWorld forums...