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Industry News

Catch up on interesting new discussion and industry news.

    Real Work vs. Imaginary Work

    by Rian van der Merwe
    Aug 27, 2018
    The key point here is: imaginary work doesn’t count. Get to running code early. Or a rough interface. Or an outline of the copy. Whatever it is, the way to get uphill is to roll up your sleeves. Show evidence that the approach works and seek out the things that might go wrong. Then when you get over the hill, your team can trust that the work is really going to ship as planned.

    — Ryan Singer, Real Work vs. Imaginary Work

    When friction in software is not a bad thing

    by Rian van der Merwe
    Aug 27, 2018
    Clive Thompson digs into software that aims to add friction to our lives in his Wired essay We Need Software to Help Us Slow Down, Not Speed Up:

    It’s certainly possible to slow our software, and thereby ourselves. But it’ll happen only when we become too unsettled by the speed of our journey.

    His post reminds me of some other ideas I’ve read about this in the past. Chris Palmieri in A Practice of Ethics:

    But some friction is borne of respect, when we present information...

    Google Search Console Reports Removes Anonymous Queries

    rustybrick
    by rustybrick
    Aug 27, 2018
    Last week we reported that some were notice huge drops in their Google Search Console reports when using the query filter. Well, Google just posted on their data anomalies page that they have removed what they call "anonymous query."

    Google Search Algorithm Update Starting On August 22

    rustybrick
    by rustybrick
    Aug 24, 2018
    There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today. The chatter is not as significant within the SEO community as with the Google Medic Update but many of the tools are showing signs of an update too.

    SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday

    Aug 23, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.



    It's what you have to offer and what the other...

    Vinyl Me, Please and the power of product thinking

    by Rian van der Merwe
    Aug 23, 2018
    I’ve been a Vinyl, Me Please customer since January 2015. Back then things were pretty basic. For roughly $25/month they would send you a “Record of the Month”, along with a custom art print and cocktail recipe. It was cool, and helped to expand my musical palate quite a bit.

    But sometime over the over the past year or so they kicked things into high gear. VMP now offers a “Classics” track (my favorite!) and a “Hip Hop” track in addition to their “Essentials” track (the original “Record...

    Teens, cheap Instagram marketing, and our weird future

    by Rian van der Merwe
    Aug 23, 2018
    I continue to be fascinated by Instagram’s cultural and economic impact. Taylor Lorenz writes in Posting Instagram Sponsored Content Is the New Summer Job:

    Helen Boogzel, CEO of Boogzel Apparel, said her company receives a steady stream of messages from young people — almost universally girls — looking to make extra money, and that teen marketing has been critical to the young company’s growth. “Some companies buy positive reviews or try to get into fashion magazines,” she said....

    How not to run a remote team

    by Rian van der Merwe
    Aug 22, 2018
    In their article 5 Best Practices for Running a Successful Remote Team, “Sparky” writes:

    All team members should have their working hours posted publicly, so colleagues know when they’re “on the clock,” so to speak. If you have a hybrid environment where some people are remote and others aren’t, this will help alleviate pressure on the remote employees to feel like they always have to be available. […]

    It’s also a good idea to schedule daily syncs with remote people, as well...

    Products as functions

    by Rian van der Merwe
    Aug 22, 2018
    I’ve been really intrigued by Ryan Singer’s thinking around Products as Functions:

    Products are easier to reason about when you think of them as functions. They transform an input situation into an output situation.

    This lets you describe what the product does as a transformation of the user’s circumstance instead of a bundle of features.

    I’ve been using this thinking on a new project we’re working on at Postmark. I like this approach because it gives us a framework to...

    Is it a bug or a feature?

    by Rian van der Merwe
    Aug 22, 2018
    
Nicholas Carr chases down the origin of the phrase ”It’s Not a Bug, It’s a Feature.” This bit stuck with me:

    INABIAF—the initialism has earned a place in the venerable Acronym Finder—is for programmers as much a cri de coeur 1 as an excuse. For the rest of us, the saying has taken on a sinister tone. It wasn’t long ago that we found software ­dazzling, all magic and light. But our perception of the programmer’s art has darkened. The friendly-seeming apps and chatbots on our phones...