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Industry News

Catch up on interesting new discussion and industry news.

    Matter. How SEOs Can Help... Now - Whiteboard Friday

    Apr 16, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. Today is my first day giving a Whiteboard Friday from my home here in Cary, North Carolina.

    Unfortunately, it's with a somber attitude as many of you are at home right...

    Google Again: EAT Not In Algorithm But Hope It Aligns With Ranking Factors

    rustybrick
    by rustybrick
    Apr 14, 2020
    In February, Danny Sullivan said that that Google's "systems aren't looking for EAT." "There are many different signals that, if we get it right, align with what a good human EAT assessment would be," he added. In March, nice find Marie Haynes, Google repeated that with an update to its post on "What webmasters should know about Google's core updates."

    The SEO Elevator Pitch - Best of Whiteboard Friday

    Apr 9, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.

    So essentially, I was...

    Asked Google: Does Searcher Behavior Changes Influence Overall Ranking

    rustybrick
    by rustybrick
    Apr 7, 2020
    A week or so ago, I asked Google's John Mueller in a video hangout if it is possible that the changes in searcher behavior we are seeing are influencing the overall Google search ranking algorithm. We have been seeing a lot of fluctuations in Google search, so I asked if maybe that is why.

    Marketing in Times of Uncertainty - Whiteboard Friday

    Apr 2, 2020
    We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday.



    Video Transcription

    Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. 

    I think that now is the...

    PageRank 2020

    by Bill Slawski
    Apr 2, 2020
    If you have been working as an SEO for any amount of time, or have been responsible for marketing a website, it’s possible that you have heard of PageRank, which was developed by the Founders of Google in the earliest days of the Search Engine....

    April 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Apr 2, 2020
    Well, it has been an interesting month to say the least. I mean, tons of COVID-19 related changes have been made to Google search and local - tons...

    Google Search Volatility & Fluctuations Super Unusual

    rustybrick
    by rustybrick
    Mar 30, 2020
    Over the past few days, the fluctuations and volatility seen in the Google organic search results seem very unusual. Searcher behavior is probably changing and maybe with that, the search results are changing for many categories. So maybe this is the new normal? There is chatter but the tracking tools are showing very unusual patterns.

    Generating Local Content at Scale - Whiteboard Friday

    Mar 26, 2020
    In this week's edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.

    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, folks, this is Russ Jones here with Moz again to talk to you about important search engine...

    Google Search Ranking Algorithm Volatility

    rustybrick
    by rustybrick
    Mar 25, 2020
    Many of the tracking tools that follow the changes and volatility in the Google search results have been spiking over the past couple of days. The chatter within the SEO industry is not super strong but the SEO community is a bit busy at the moment.