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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Ranking Algorithm Update On Saturday

    rustybrick
    by rustybrick
    Aug 15, 2021
    I am seeing signs again of yet another weekend search ranking update from Google Search. Again, this is unconfirmed and it is hard to tell what this is from. It might be the tail-end of the Google link spam update, which is not fully done rolling out, even as of Friday. Or it might be something new.

    Finding Locally Prominent Semantic Features

    by Bill Slawski
    Aug 10, 2021
    Determining Locally Prominent Semantic Features Using a Computer This patent relates to determining locally prominent semantic features using a computer. Operations associated with the state of a geographic area can get implemented on a variety...

    Google Search Ranking Algorithm Update August 6th Through The Weekend?

    rustybrick
    by rustybrick
    Aug 9, 2021
    Ever since Friday morning, August 6th, I've been seeing signals of a possible Google Search ranking algorithm update. This looks like a typical unconfirmed Google search update with both chatter from the SEO community and the automated tracking tools picking up the fluctuations.

    Google Says Now The Page Experience Update Is More Than A Tie Breaker Ranking Factor

    rustybrick
    by rustybrick
    Aug 6, 2021
    Google's John Mueller said on Reddit this morning that the page experience update that incorporates core web vitals is more than a tie breaker ranking signal. He said "it is a ranking factor, and it's more than a tie-breaker, but it also doesn't replace relevance."

    Safe Browsing No Longer A Google Ranking Signal

    rustybrick
    by rustybrick
    Aug 5, 2021
    Google announced that it has removed the safe browsing signal as part of the page experience update. In fact, Google implied it was never used as a signal, saying the it is "clarifying that Safe Browsing isn't used as a ranking signal."

    Google Core Updates Can Sometimes Impact Image Search & Local Search

    rustybrick
    by rustybrick
    Aug 4, 2021
    Danny Sullivan of Google confirmed on Twitter that core updates can sometimes impact both image search and local search results. This comes after Danny said that local updates don't impact local results. But now he is saying "it depends" and can impact all content types across search.

    Quiet Week After The Google Link Spam Update; Maybe It's Being Felt Now

    rustybrick
    by rustybrick
    Jul 29, 2021
    On Monday, Google announced a new algorithm update named the link spam update. I've been following the SEO chatter both in the public white hat and black hat forums, and the chatter is super limited. Very few SEOs are saying they saw ranking declines or improvements since the announcement. But now, I see some of the tracking tools noticing changes as of this morning.

    Google Link Spam Update Is Here

    rustybrick
    by rustybrick
    Jul 27, 2021
    Google said it began rolling out a new algorithm update for Google Search named the link spam update. This update "is even more effective at identifying and nullifying link spam more broadly, across multiple languages," Google wrote. It will roll out from yesterday, July 26th, over a two week period or so.

    Google Shows Which Ranking Factors Resulted In A Page Ranking

    rustybrick
    by rustybrick
    Jul 23, 2021
    Google is rolling out a new feature for the about this result overlay that actually tells searchers (and SEOs) why Google is ranking that page for that given query. Yes, Google is telling you which high level ranking factors are the reason this page is ranking.

    Google: Redirects Signals Stick With Destination URL After A Year

    rustybrick
    by rustybrick
    Jul 22, 2021
    Gary Illyes of Google posted on Twitter that you should keep a redirect live for a year for Google Search purposes. The signals from original page A to destination page B will all be transferred and stick with page B even after the redirect is removed, if that redirect is live for a year.