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Industry News

Catch up on interesting new discussion and industry news.

    When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

    Jun 14, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they're actually quite useful metrics.



    This happens quite a bit. I...

    Schema, Structured Data, and Scattered Databases such as the World Wide Web

    by Bill Slawski
    Jun 14, 2018
    I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google.

    I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take...

    A Google Algorithm Update On Friday, June 8th?

    rustybrick
    by rustybrick
    Jun 11, 2018
    There is some chatter starting around Friday, June 8th, in the ongoing WebmasterWorld thread about a possible Google algorithm update or shift starting Thursday night into Friday and throughout the weekend...

    Google's Lead Ranking Engineer Talks About Philosophy Behind Search Ranking

    rustybrick
    by rustybrick
    Jun 11, 2018
    Paul Haahr, who has been with Google for over 16 years, working on core search problems and solutions posted a 20 tweet thread on why Google ranks what they rank. It...

    Risk-Averse Link Building - Whiteboard Friday

    Jun 7, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot...

    Google to Offer Combined Content (Paid and Organic) Search Results

    by Bill Slawski
    Jun 7, 2018
    Google Introduces Combined Content Results

    When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements.

    A recent patent from Google (Combining Content with Search Results) tells...

    Google: Algorithm Updates Impact Sites Quickly, Technical Changes Take A While To Impact A Site

    rustybrick
    by rustybrick
    Jun 5, 2018
    Google's John Mueller said in a hangout with webmasters at the 47:47 minute mark that if a site sees a big drop in a day or so in their Google rankings and others are complaining about a Google update then that is probably related to a change on Google's end to their search ranking algorithm...

    The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.

    rustybrick
    by rustybrick
    Jun 4, 2018
    Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin.

    Google Search Supports TLS 1.1 & 1.2 With Upcoming PCI Compliance Requirements

    rustybrick
    by rustybrick
    Jun 1, 2018
    On June 30, 2018, the PCI Council is suggesting that all web sites migrate from TLS 1.0 to TLS 1.1 or higher...

    PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday

    May 31, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hello, Moz fans. Welcome to another edition of Whiteboard Friday. I'm here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I am a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com.

    I want to tell...