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Industry News

Catch up on interesting new discussion and industry news.

    Recovering From The Weaponization of Social Media

    by AJ Kohn
    Nov 13, 2022
    Earlier this year Jon Henshaw gushed over federated social. I didn’t quite get it but I managed to create a Mastodon account, which I summarily abandoned until Elon Musk purchased Twitter.

    The purchase pushed me to figure out Mastodon (not as hard as you might think) and led me to realize what I’d been missing and just how corrosive current social networks had become. I’ve concluded that today’s social media is a bad batch of Soma made from Soylent Green. Social Media



    I’d usually...

    Measuring E-A-T? — Whiteboard Friday

    Nov 11, 2022
    The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.


    Click...

    The Authoritative Content Funnel — Whiteboard Friday

    Nov 11, 2022
    In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi, everyone. My name is Amanda Milligan. I am the Head of...

    Google Removes Search Features Bug Confirmation & Replaces It With Google Discover Search Console Reporting Error

    rustybrick
    by rustybrick
    Nov 10, 2022
    Google has done something unusual, it has removed one of the confirmed data anomalies notes about a search features bug, and added a new note confirming a bug with Google Discover logging resulting in a data drop in the Search Console Discover performance reports on October 23rd.

    Google Search Ranking Algorithm Update November 4th and 5th - Unconfirmed

    rustybrick
    by rustybrick
    Nov 7, 2022
    Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.

    Google: Links Will Be Less Important As A Ranking Factor In The Future

    rustybrick
    by rustybrick
    Nov 4, 2022
    Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.

    November 2022 Google Webmaster Report

    rustybrick
    by rustybrick
    Nov 2, 2022
    The past 30-days or so was pretty heavy between the October 2022 spam update and then several unconfirmed updates that were pretty strong, it was a bumpy road. Google also renamed the webmaster guidelines to the search essentials, rolled out new site name, favicons and ad labels and more.

    Another Google Search Ranking Algorithm Update / Adjustment On October 28th?

    rustybrick
    by rustybrick
    Nov 1, 2022
    Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.

    Google Search Ranking Algorithm Update On October 22, A Day After The Spam Update Finished.

    rustybrick
    by rustybrick
    Oct 24, 2022
    So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes sense for a spam update. But the day after, on Saturday, October 22nd, I am seeing renewed chatter and the tools are showing much bigger swings in the Google search rankings.

    Google October 2022 Spam Update Completed In ~42 Hours

    rustybrick
    by rustybrick
    Oct 21, 2022
    In less than about 42 hours, Google has fully rolled out the last spam update - the Google October 2022 spam update. The update began on October 19, 2022, at about 11 am ET and was completed on October 21, 2022, at about 5 am ET.