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Industry News

Catch up on interesting new discussion and industry news.

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    The Yoast Plugin To Blame For Google Large Scale Ranking Drop? Probably Not.

    rustybrick
    by rustybrick
    Jun 4, 2018
    Remember the Google update I reported in early March? One thing I left out of that story, intentionally, was some chatter that the those noticing a ranking decline around then may have had a bug with the popular Yoast plugin.
    [continue reading...]

    Google Search Supports TLS 1.1 & 1.2 With Upcoming PCI Compliance Requirements

    rustybrick
    by rustybrick
    Jun 1, 2018
    On June 30, 2018, the PCI Council is suggesting that all web sites migrate from TLS 1.0 to TLS 1.1 or higher...
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    PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday

    May 31, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hello, Moz fans. Welcome to another edition of Whiteboard Friday. I'm here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I am a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com.

    I want to tell...
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    Google On GDPR Pop Ups Notices With Search & SEO

    rustybrick
    by rustybrick
    May 30, 2018
    How would these GDPR notices impact SEO and your Google search rankings? Well, Google doesn't have any exception for the intrusive mobile interstitial penalty for GDPR requirements
    [continue reading...]

    The Google Cache 404s After Move To Mobile-First Indexing

    rustybrick
    by rustybrick
    May 28, 2018
    As you know, there has been another wave of mobile-first index moves over this weekend and some are noticing that when a site is moved, if you try to access the Google Cache of that site...
    [continue reading...]

    How Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard Friday

    May 24, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about SEO goals, how to set smart ones, how to measure your progress against them, how to amplify those goals to the rest of your organization so that people really buy in to SEO.

    This is a...
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    Is Another Google Update Happening In May?

    rustybrick
    by rustybrick
    May 24, 2018
    Mid-may we reported of a Google update brewing that led to more fluctuations around May 17th or so. Now I am seeing some chatter and signs from the tracking tools of an update happening today, May 24th...
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    Google Sues SEO Company Threatening To Remove Businesses From Google

    rustybrick
    by rustybrick
    May 24, 2018
    Google announced yesterday that they are "taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities), and Supreme Marketing Group...
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    SEO For Google Now Harder? What Has Changes Over The Past Few Years?

    rustybrick
    by rustybrick
    May 23, 2018
    There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Specifically, why techniques they used back in 2016 no longer work in 2018...
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    Let's Make Money: 4 Tactics for Agencies Looking to Succeed - Whiteboard Friday

    May 17, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina....
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