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Industry News

Catch up on interesting new discussion and industry news.

    New: Google Search Console Removals Tool

    rustybrick
    by rustybrick
    Jan 28, 2020
    Google has just launched a new tool within the new Google Search Console named the removals tool. This tool lets you temporarily block search results from your site, it shows reported via other Google public removal tools (i.e. Outdated content) and you can manage SafeSearch filtering in this tool.

    Google Product Search and Learning about New Product Lines

    by Bill Slawski
    Jan 27, 2020
    It’s interesting seeing patents from Google that focus on ecommerce topics. The last one I recall had Google distinguishing between products and accessories for those products in search results. I wrote about it in Ranking Search Results and...

    What I Learned in 2019

    by AJ Kohn
    Jan 27, 2020
    (This is a personal post so if that isn’t your thing then you should move on.)

    This is the eighth year that I’ve done a year in review piece. If this is your first time reading one you may need the context of prior years. I’ve dealt with a variety of issues leading up to this point. Here are easy links to 2011, 2012, 2013, 2014, 2016, 2017 and 2018.

    2019 was a successful year in one way but not in many others. As I closed out the year I realized that I’d taken the wrong learnings from...

    Google May Revert Favicons & Black Ad Label On The Desktop Search Results

    rustybrick
    by rustybrick
    Jan 27, 2020
    A couple weeks ago, Google launched the mobile search interface design it had since May 2019 on desktop. It brought the favicons to the snippets and the black ad label for the desktop search ads. This design release, like the mobile released caused a huge number of complaints within the search community but more importantly, unlike with the mobile release, it caused a huge number of complaints outside of the search community.

    A Google Search Algorithm Ranking Update On January 23rd?

    rustybrick
    by rustybrick
    Jan 24, 2020
    This is going to be a hard one to judge because I see chatter within the SEO community and also many of the tracking tools are lighting up. These are all signs that there was a Google search ranking algorithm update. But truth is, this can be directly related to the featured snippet deduplication change on January 22nd.

    Measure Form Usage with Event Tracking - Whiteboard Friday

    Jan 23, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans. My name is Matthew Edgar. Welcome to another edition of Whiteboard Friday. I am an analytics consultant at Elementive, and in this Whiteboard Friday what I want to talk to you about are new ways that we can really start tracking how people are interacting with our...

    Google Now Drops A Site's Normal Snippet When Featured Snippet Is Displayed

    rustybrick
    by rustybrick
    Jan 23, 2020
    In November 2019 we saw Google testing removing the normal snippet from the Google search results when Google shows a featured snippet for that site/URL. Well after numerous tests, Google has launched this yesterday and is no longer showing a featured snippet and at the same time the same URL in the main web search results.

    Google Podcasts App and Making Podcasts Easier to Find

    by Bill Slawski
    Jan 22, 2020
    I’ve been listening to a lot of podcasts lately. They can be fun to listen to while doing chores around the house, like watering plants, washing dishes, cooking meals, and cleaning up. There are podcasts on many different subjects that I am...

    Google To Drop Data-Vocabulary On April 6th, All In On Schema.org

    rustybrick
    by rustybrick
    Jan 21, 2020
    Google announced this morning that after April 6, 2020 it will no longer support the data-vocabulary markup for rich results. Google is going all in with Schema.org. Google said "with the increasing usage and popularity of schema.org we decided to focus our development on a single SD scheme."

    Google: January 2020 Core Update Mostly Done Rolling Out But Is It?

    rustybrick
    by rustybrick
    Jan 17, 2020
    Google has said that the January 2020 core update is "mostly done" when I and others asked if it was done rolling out. Google said "the update is mostly done, though as with any core update, it may take to two weeks to fully complete." But is it?