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Industry News

Catch up on interesting new discussion and industry news.

    More Details & Screenshots Of Google's AI Mode

    rustybrick
    by rustybrick
    Feb 7, 2025 at 4:21 AM
    In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.

    New Google Doc On Using Google Analytics & Search Console Data Together

    rustybrick
    by rustybrick
    Feb 7, 2025 at 4:11 AM
    Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools - they measure different things in different ways.

    Daily Search Forum Recap: February 6, 2025

    rustybrick
    by rustybrick
    Feb 6, 2025 at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Google Guidelines Warns Of Significant Scrolling On Recipe Blogs

    rustybrick
    by rustybrick
    Feb 6, 2025 at 4:51 AM
    Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring "significant scrolling" or making it hard to find the jump to recipe button is not a good thing.

    Google Ads Update Takes Into Account Quality Of User Navigation Experience

    rustybrick
    by rustybrick
    Feb 6, 2025 at 4:41 AM
    Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.

    Google's Gary Illyes: Focus On Originality In 2025

    rustybrick
    by rustybrick
    Feb 6, 2025 at 4:31 AM
    Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. "Originality is something we're going to be focusing on this year. That's going to be important," is how he was quoted.

    Google: Don't Update Lastmod Date With Copyright Date Changes

    rustybrick
    by rustybrick
    Feb 6, 2025 at 4:21 AM
    Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don't do it, it is not enough of a change to the page's content to warrant a lastmod date update.

    ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot

    rustybrick
    by rustybrick
    Feb 6, 2025 at 4:11 AM
    OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said Think Deeper in Copilot is free for all users.

    Daily Search Forum Recap: February 5, 2025

    rustybrick
    by rustybrick
    Feb 5, 2025 at 7:00 AM
    Here is a recap of what happened in the search forums today...

    Google Search Ranking Volatility Hits February 4th & 5th

    rustybrick
    by rustybrick
    Feb 5, 2025 at 4:51 AM
    I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update touching down in the past 24-hours or so. The weird thing is that the tools are not really showing much of a spike in volatility but the chatter seems incredibly high.