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Industry News

Catch up on interesting new discussion and industry news.

    Google Assistant Smart Displays For Viewing, Not Just Listening

    rustybrick
    by rustybrick
    Jul 30, 2018
    Last week, Google introduced smart display support for the Google Assistant. This enables you to not hear responses from the Google Assistant, but also see them. Plus, there is a developer API.

    Google Can Combine URLs Before Crawling

    rustybrick
    by rustybrick
    Jul 27, 2018
    Google doesn't want to list the same content in the search results for a single query...

    Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

    Jul 26, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription


    Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common...

    The stress of interacting with voice UIs

    by Rian van der Merwe
    Jul 26, 2018
    This bit from Raluca Budiu and Page Laubheimer’s user study of digital assistants like Alexa, Google Assistant, and Siri echoes my thoughts exactly on why I don’t like interacting with them:

    Many participants started speaking before formulating the query completely (as you would normally do with a human), and occasionally paused searching for the best word. Such pauses are natural in conversation, but assistants did not interpret them correctly and often rushed to respond. Of course,...

    Where are your “invisible asymptotes”?

    by Rian van der Merwe
    Jul 26, 2018
    Eugene Wei’s Invisible asymptotes is a long, excellent article about the importance of not just thinking about product-market fit, but also product-market unfit:

    For so many startups and even larger tech incumbents, the point at which they hit the shoulder in the S-curve is a mystery, and I suspect the failure to see it occurs much earlier. The good thing is that identifying the enemy sooner allows you to address it. We focus so much on product-market fit, but once companies have...

    Platforms and serendipity on the internet

    by Rian van der Merwe
    Jul 25, 2018
    In Filter Failures Ethan Chiel asks if platforms are sucking the joy out of the internet, and he makes a pretty compelling argument:

    The internet as we use it now is, for the most part, what the large platforms want it to be: an engine for serving us what their various systems think we want, or what we wanted before, or what our demographics want en masse.

    Here’s the problem:

    What’s lost in the process is whatever you might have found that neither you nor an algorithm...

    Google AdWords Officially Redirects To Google Ads

    rustybrick
    by rustybrick
    Jul 25, 2018
    A month ago, Google told us they are rebranding AdWords to Google Ads after 17+ years of using the brand name AdWords for their search ad product. That has happened...

    Google Search Algorithm Update Saturday July 21st?

    rustybrick
    by rustybrick
    Jul 23, 2018
    Starting maybe late Friday and into Saturday there were signals of a possible Google search algorithm update. The chatter is a bit limited, more than the normal chatter, but the tracking tools mostly saw signs of an update...

    Trump Gets Googlebombed In Google Images As Idiot

    rustybrick
    by rustybrick
    Jul 20, 2018
    You cannot be a president in the Google era without getting multiple Googlebombs throughout your service. This time, it is Trump who got Googlebombed again, for the search term [idiot] in Google Image search...

    Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday

    Jul 19, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about reputation management SEO.

    So it turns out I've been having a number of conversations with many of you in the Moz community and many friends of mine in the startup and entrepreneurship...