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Industry News

Catch up on interesting new discussion and industry news.

    Learning SEO through Books

    by Bill Slawski
    Jun 13, 2017
    There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly...

    Google: Our Quality Algorithms Don't Use Machine Learning In A Targeted Way

    rustybrick
    by rustybrick
    Jun 13, 2017
    John Mueller from Google answered a question about if Google's search quality algorithms, such as Panda, Penguin and others...

    The Periodic Table of SEO Success Factors: 2017 edition now released

    dannysullivan
    by dannysullivan
    Jun 12, 2017
    Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely.

    Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are new to it. For those who just want the...

    Learning SEO, Summer 2017

    by Bill Slawski
    Jun 9, 2017
    In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning...

    Google: We Can Ignore Links On Any Site Including Forbes & Entrepreneur

    rustybrick
    by rustybrick
    Jun 9, 2017
    Yesterday we covered how a link seller was trying to sell links to a Googler and we posted some advice around that not being the best idea. Well...

    How Does Google Handle CSS + Javascript "Hidden" Text? - Whiteboard Friday

    Jun 8, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about hidden text, hidden text of several kinds. I really don't mean the spammy, black on a black background, white on a white background-like, hidden text type of keyword...

    Tip Of The Day: Don't Sell Links To Googlers

    rustybrick
    by rustybrick
    Jun 8, 2017
    For the life of me, I don't get how lazy some of these spammers or link sellers are. Why would you email someone at an @google email address or someone who is a known search quality representative that you are selling links...

    Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

    dannysullivan
    by dannysullivan
    Jun 5, 2017
    In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google.

    In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the “First Click Free” program.

    First Click Free allows visitors from Google to access articles that are normally behind paywalls for free,...

    June 2017 Google Webmaster Report

    rustybrick
    by rustybrick
    Jun 5, 2017
    Over the past month we had a very volatile Google search ranking landscape. The whole month, the rankings and algorithms seemed to have not kept still at all. It wasn't a massive update in my opinion, but the shuffles have kept the SEO community unnerved...

    Google: No Plans For Mobile-First Index Test Sandbox Preview

    rustybrick
    by rustybrick
    Jun 2, 2017
    Before Google made a massive index change in 2009 or so named Caffeine, Google released a public sandbox for you to preview the changes in the search results based on this index change...