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Industry News

Catch up on interesting new discussion and industry news.

    How to make “product principles” more useful

    by Rian van der Merwe
    Mar 14, 2019
    There’s an interesting discussion going on in the Elezea Community about “Product Principles”. What they are for, when you need them, how they can be made more useful, etc. A couple examples given are Intercom’s set of guidelines for making decisions, Dan Ritz’s interface design values and my own company’s values.

    The biggest challenge I see with principles like these is figuring out how to make them specific enough to help us make decisions. The further I get into reading Good Strategy,...

    Elezea turns 10 (and introducing memberships)

    by Rian van der Merwe
    Mar 13, 2019
    The first article I published on Elezea was called The dangers of “test and learn”. It was about A/B testing, it was badly written, and it went live on August 3rd, 2009. Since then I posted 1,238 links and articles on this site.

    It’s ridiculous to think that Elezea is coming up on being 10 years old. It is not an exaggeration to say that it sparked most of my career development and helped me meet countless people who I would now consider friends. Starting this site was one of the best...

    Google Search Ranking Algorithm Update On March 12 & 13th

    rustybrick
    by rustybrick
    Mar 13, 2019
    I am seeing plenty of signs from the SEO community, the tracking tools and so on that there was and is a Google algorithm update going on right now. It started on March 12th, yesterday and is continuing on today.

    Google Testing New Simple Black Ad Label

    rustybrick
    by rustybrick
    Mar 13, 2019
    Google looks to be testing changing the ad label in their search results once again. The last time they changed it was in February 2017, when they went with a green outline ad label. This new test shows small black text labeled as "Ad" and that is it.

    The value of adding a certain amount of friction to our products

    by Rian van der Merwe
    Mar 12, 2019
    In The Value of Inconvenient Design Jesse Weaver discusses the role of user friction in design — the things that slow us down from getting a task done — and how the goal is not to remove all friction from our product flows:

    The friction of the checkout process provides a check against impulse purchases and overspending. In a world where many people struggle to manage their money, these small barriers can be critical to maintaining financial balance. While the market would dictate that...

    Learning depends on our grasp of what we’re doing well, not what we’re doing poorly

    by Rian van der Merwe
    Mar 11, 2019
    Marcus Buckingham and Ashley Goodall discuss some fascinating research about how people learn in their essay The Feedback Fallacy:

    What findings such as these show us is, first, that learning happens when we see how we might do something better by adding some new nuance or expansion to our own understanding. Learning rests on our grasp of what we’re doing well, not on what we’re doing poorly, and certainly not on someone else’s sense of what we’re doing poorly. And second, that we...

    The ideal balance between product building and marketing, and other advice from a product founder

    by Rian van der Merwe
    Mar 11, 2019
    My friend and colleague Garrett Dimon wrote about his experiences building and selling a product in his post Hindsight. He gives some advice based on what he learned. You might not agree with everything, but I think his perspective is really interesting and worth checking out. For example, on the balance between building product and doing marketing:

    I don’t want to build an operational system to grow a business and then spend no time on the product. I want to design a company to build...

    Google Property Sets Officially Shutting March 28th

    rustybrick
    by rustybrick
    Mar 11, 2019
    We knew it was coming by the end of this month but now we have a specific date. March 28, 2019 Google will close Property sets, which has now been officially replaced by Google's Domain properties.

    Why copying competitor features doesn’t work, and what to do instead

    by Rian van der Merwe
    Mar 9, 2019
    I think most of us know by now that merely copying competitors’ features or business models is a bad idea. Jesse Weaver’s Emulation Is Not a Product Strategy does a very good job of explaining why this approach almost never works, and what to focus on instead. One example:

    In focusing their efforts on emulation, product managers stop considering options that could enhance what is unique about the company and its customer base. They miss chances to deliver something powerful and...

    How to Use Domain Authority for SEO - Whiteboard Friday

    Mar 7, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, SEO fans. Welcome to a very special edition of Whiteboard Friday. I'm Cyrus Shepard. I'm honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO. What is Domain Authority?

    Let's start with a...