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Industry News

Catch up on interesting new discussion and industry news.

    October 2017 Google Webmaster Report

    by rustybrick
    Oct 3, 2017
    This past month was filled with many many Google algorithm shifts, ranking changes, tools going nuts and chatter at all times high. We saw lots of ranking changes last week which Google didn't really confirm. Then the week of September 15th or so and then a couple weeks before that...

    Google Replaces First Click Free Program With Flexible Sampling: Metering & Lead-In

    by rustybrick
    Oct 2, 2017
    With no surprise, Google has announced they are moving away from the first click free program, which is how Google handled paywalled content in search for a decade with what they are calling "flexible sampling."

    Flexible sampling is offered in two formats...

    How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)

    by randfish
    Sep 30, 2017
    This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the largest in-person audience I’ll speak to in a given year (often in excess of 3,000 people in the room), and a less SEO-focused crowd than usual. Most of the time, I’m just trying to impress one person — my friend Dharmesh Shah, Hubspot’s co-founder.

    I find this optimization tactic to be powerful. Choose someone whose opinion you deeply respect, someone...

    Google On Algorithm & Ranking Updates This Week: We're Always Improving Our Search Results

    by rustybrick
    Sep 29, 2017
    Starting around Tuesday of this week, we noticed Google algorithm and ranking shifts throughout the SEO industry and search results. There were significant chatter and the algorithm watching tools all, all of them, were responding heavily to the changes...

    Mutemath on creative collaboration and the importance of (sometimes) working alone

    by Rian van der Merwe
    Sep 27, 2017
    I’m a really big Mutemath fan. If you haven’t listened to their latest album, please do yourself a favor and get on that! In the Rolling Stone interview Mutemath’s Paul Meany on Near-Breakup, New LP ‘Play Dead’ they talk about their creative process on the album:

    Mutemath assembled the track list in an unconventional way. Instead of arguing endlessly over what songs to pull from their massive pile of 30 demos, the musicians each hand-picked three and assembled the basic framework...

    More Google Algorithm & Search Results Shuffling

    by rustybrick
    Sep 27, 2017
    Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem...

    Google My Business Login Broken & 404s

    by rustybrick
    Sep 25, 2017
    If you try to login to your Google My Business section now, you will probably see a 404...

    Using Ngram Phrase Models to Generate Site Quality Scores

    by Bill Slawski
    Sep 21, 2017
    Source: https://commons.wikimedia.org/wiki/File:Scrabble_game_in_progress.jpg
    Photographer: McGeddon
    Creative Commons License: Attribution 2.0 Generic

    Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent...

    Google's Ranking Algorithms Dynamically Change Based On Query & Context

    by rustybrick
    Sep 20, 2017
    The other day I reported how Google said there is no such thing as the top three ranking signals despite what may have been said before. I said it is likely because some queries weight some signals more important than others...

    Google Search Ranking Update Chatter Continues

    by rustybrick
    Sep 20, 2017
    As you know, we reported Google algorithm search ranking shifts this past Monday based on weekend chatter. That died down for a bit but overnight it spiked back up...