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Industry News

Catch up on interesting new discussion and industry news.

    Bursty Fresh and Local Featured Snippet Answers at Google

    by Bill Slawski
    Oct 6, 2020
    Featured Snippet Answers Based on Context

    Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that...

    Google Shares Details On The Canonicalization & Mobile-Indexing Bugs

    rustybrick
    by rustybrick
    Oct 5, 2020
    Google has shared some more details around the indexing issues around canonicalization and mobile-indexing. Google answered some of the questions I asked them when they confirmed the issue last week around when it happened and how large the issue was.

    We Were Right: Google Had Indexing Bugs With Canonicalization & Mobile-Indexing

    rustybrick
    by rustybrick
    Oct 2, 2020
    After noticing changes in Google since September 23rd and actually calling out canonical issues with Google a few days later, Google has now confirmed the indexing bugs where pages were dropping out of the index. The issue was two-fold Google said; one with canonicalization and the other with mobile-indexing.

    Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

    Oct 1, 2020
    In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented.





    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    What up, Moz...

    Pages Dropping Out Of Google's Index With More Google Ranking Fluctuations?

    rustybrick
    by rustybrick
    Sep 30, 2020
    This morning I am seeing a number of complaints around pages being dropped from Google's search index. This is coupled with a few of the automated tracking tools showing some ranking turbulence this morning in Google Search.

    Were There Google Search Canonical URL Issues Around September 23rd?

    rustybrick
    by rustybrick
    Sep 27, 2020
    Remember that possible Google search ranking algorithm update from September 23rd? As I mentioned in my weekly video this Friday, some felt it may have been caused by a canonical bug with Google search. I wanted to share more around that topic before I go offline tonight for Yom Kippur, since I am not posting anything tomorrow.

    Accessible Machine Learning for SEOs — Whiteboard Friday

    Sep 24, 2020
    To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle.  Get my MozCon 2020 video bundle



    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to this special edition of Whiteboard Friday. Today we are taking a sneak peek at what I spoke about...

    Early Signs Of A Google Search Algorithm Ranking Update On September 23rd

    rustybrick
    by rustybrick
    Sep 23, 2020
    I am seeing signs both in terms of SEO community chatter and the automated tracking tools of another Google search ranking algorithm update. Unlike the last one, where all the tools were spiking but the community chatter was at the same level of the tools, this one seems to have support of both the community and the tracking tools.

    Where will we go with Personalized Knowledge Graphs?

    by Bill Slawski
    Sep 21, 2020
    I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously).

    When Google introduced the “Knowledge Graph” in 2012, they told us about just one knowledge graph. But it appears...

    The Theory Behind Ranking Factors — Whiteboard Friday

    Sep 17, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one...