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Industry News

Catch up on interesting new discussion and industry news.

    Yesterday's Google Search Announcement Was Not About A Core Update

    rustybrick
    by rustybrick
    Sep 11, 2020
    Yesterday, Google posted two blog posts around how it delivers reliable information in its search engine. Some believe this is a pre-announcement to a core update but it is not. It does not mean a core update is not happening very soon, we are due one and we are waiting for it. But this announcement is unrelated to any core update.

    How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

    Sep 10, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to get through, and so we'll leave the facial hair to the inevitable comments.

    I want to talk today about how to...

    Google: It's Unlikely Core Web Vitals Will Become The Primary Ranking Factor

    rustybrick
    by rustybrick
    Sep 7, 2020
    Gary Illyes from Google said on Reddit he thinks it is unlikely that core web vitals "would ever become the primary factor for organic traffic." He said you shouldn't ignore it but Google and other search engines rank primarily based on "highest quality and most relevant results for users' queries," not necessarily what is in the core web vitals.

    How to Create 10x Content — Best of Whiteboard Friday

    Sep 3, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content.

    Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea...

    September 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Sep 2, 2020
    It was an interesting month for Google Search. We had a confirmed Google search glitch that had a huge temporary impact on the Google rankings and search results. SEOs are bracing themselves for the next core update. Google Search Console launched Insights and a new API infrastructure.

    Google Ads Mistakes to Avoid — Best of Whiteboard Friday

    Aug 27, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing...

    SEOs Bracing Themselves For Another Google Core Update

    rustybrick
    by rustybrick
    Aug 26, 2020
    "Is it just me or have things been a little too quiet recently," said on SEO at WebmasterWorld. That is the feeling recently since we saw a couple search ranking (or indexing) bugs a couple of weeks ago and it has been 3 months and 22 days since the last core update, the Google May 2020 Core update was on May 4th.

    Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

    Aug 20, 2020
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    Video Transcription

    Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North...

    August 15th - Another Possible Big Google Search Algorithm & Ranking Update

    rustybrick
    by rustybrick
    Aug 15, 2020
    Super rare that I come on, on a Saturday night, and write something here. But I turned up the computer after Shabbat ended and I see the SEO community is buzzing in a big way about some significant changes to the Google search results today. This is not as big as that bug from last Monday but it does seem very big.

    Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

    Aug 13, 2020
    As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint.



    Click on the whiteboard image above to...