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Industry News

Catch up on interesting new discussion and industry news.

    SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday

    Jan 4, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about SEO ranking factors and the challenge around understanding correlation, what correlation means when it comes to SEO factors.

    So you have likely seen, over the course of your...

    January 2018 Google Webmaster Report

    by rustybrick
    Jan 3, 2018
    December, normally a pretty slow month in the Google organic SEO world, at least in 2017 was super busy, again...

    Google Assistant & Voice Search Guidelines

    by rustybrick
    Jan 2, 2018
    Google has announced that they have published their Google Assistant and voice search quality guidelines, similar to how Google published their search quality raters guidelines...

    Two product roads diverged in a wood

    by Rian van der Merwe
    Dec 30, 2017
    Photo by Michał Grosicki on Unsplash

    Over the past year I’ve become increasingly aware of a fundamental divide in the prevailing wisdom on how good products are built. I’m not talking about waterfall vs. post-waterfall methods. I’m also not talking about the differences between specific methods like Agile and Lean. I’m talking about different philosophies on the best way to build products in an already post-waterfall world.

    These differences have been apparent for a while, but they...

    New Google Update Targets Link Spam & Other Unnatural Links?

    by rustybrick
    Dec 29, 2017
    For the past few days, I have been tracking webmaster forum chatter around another update that may have started around December 26th or so. The dates are a bit fuzzy...

    How to Rank in 2018: The SEO Checklist - Whiteboard Friday

    Dec 28, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to a special New Year's edition of Whiteboard Friday. This week we're going to run through how to rank in 2018 in a brief checklist format.

    So I know that many of you sometimes wonder, "Gosh, it feels overwhelming to try and explain to someone outside the...

    Google Maccabee Updates Hurt Many Celebrity Web Sites

    by rustybrick
    Dec 27, 2017
    Google somewhat confirmed there were many minor updates in that time frame. One of those updates may have hit many celebrity web sites...

    Google Confirms Search Ranking Updates But Calls Them Minor & Many

    by rustybrick
    Dec 21, 2017
    That update we've been tracking for over a week that I nicknamed the Maccabees Update, well, Google somewhat confirmed it...

    Google Maccabees Update Analysis: Sites Targeting Many Keyword Permutations

    by rustybrick
    Dec 20, 2017
    By far, the biggest bulk of sites that I saw got hit all had tons and tons of landing pages target massive arrays of keyword permutations. So for example...

    Google Giving Less Weight to Reviews of Places You Stop Visiting?

    by Bill Slawski
    Dec 18, 2017
    I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a...