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Industry News

Catch up on interesting new discussion and industry news.

    Google Thanksgiving Search Algorithm Ranking Update

    rustybrick
    by rustybrick
    Nov 26, 2018
    There are a nice number of SEOs and webmasters in the forums claiming they saw huge changes in terms of their rankings in Google starting on November 22nd or so. Since it was Thanksgiving day and traffic is always off on holidays, I wanted to wait it out. But there are many claims of an update, possibly a reversal of the Medic Update for some that were originally hit.

    Google Really Launches Zero Search Results For Time, Conversions & Math

    rustybrick
    by rustybrick
    Nov 26, 2018
    This is not a joke, Google has officially launched showing zero search results - yes, showing no actual search results - for a some very specific types of queries. When someone searches for time/date, conversion or math related answers - Google may just show the answer with a button to click to see the search results.

    What SEOs Can Learn from AdWords - Whiteboard Friday

    Nov 22, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, my name is Dana DiTomaso. I'm President and Partner at Kick Point, and one of the things that we do at Kick Point is we do both SEO and paid. One of the things that's really useful is when SEO and paid work together. But what's even better is when SEOs can learn from paid to make...

    Early Signs Of A Google Search Algorithm Update

    rustybrick
    by rustybrick
    Nov 16, 2018
    I am seeing some early signs that there may be a Google search algorithm update rolling out this morning. There is some early chatter in some of the forums and some, not all, of the automated tracking tools are also showing changes.

    Google: Quality Raters Guidelines Are Not One-To-One With The Ranking Algorithm

    rustybrick
    by rustybrick
    Nov 16, 2018
    I feel like Google has to spend more time telling SEOs to stop obsessing about specific details then helping with technical SEO issues and I called it with this one. Google's John Mueller had to say in this mornings hangout "quality rater guidelines is not one-to-one our ranking algorithm."

    Google: Trust Associations & Memberships Are Not Used As Direct Ranking Factors

    rustybrick
    by rustybrick
    Nov 16, 2018
    Since I posted about the the story the other day that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm it caused a lot of interesting and unexpected debate in the SEO industry. John Mueller from Google was asked again and he said they are not used as direct ranking factors in Google search this morning.

    YouTube SEO: Top Factors to Invest In - Whiteboard Friday

    Nov 15, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very...

    Google PageSpeed Insights Report Revamped With Lighthouse Data

    rustybrick
    by rustybrick
    Nov 12, 2018
    Google seems to have just rolled out a redesign for their Google PageSpeed Insights tool. The new design shows a lot more graphical reporting, the speed score uses lab data analyzed by Lighthouse and Google is showing a lot more detail. In addition, scores that I had at over 90, some are down to 50 or so. So things have changed with this report.

    The Difference Between URL Structure and Information Architecture - Whiteboard Friday

    Nov 8, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. Welcome to a British Whiteboard Friday. My name is Will Critchlow. I'm one of the founders of Distilled, and I wanted to go back to some basics today. I wanted to cover a little bit of the difference between URL structure and information architecture, because I see these...

    How would you rank your own skillset?

    by Rian van der Merwe
    Nov 7, 2018
    Chris Jones describes his favorite product manager interview question, but in the spirit of “know thyself” I think this is an exercise everyone should go through for themselves:

    The question comes late in the interview, but early in the overall hiring process. The setup goes like this: “Now that I know you a bit, I’d like to give you a list of 4 broad work attributes. You’re a product manager, so I already expect that you’re strong in each. But I highly doubt that you consider...