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Industry News

Catch up on interesting new discussion and industry news.

    Google Expands "More Results" Button To Remove Paginated Search Results

    by rustybrick
    Apr 9, 2018
    As I covered last night at Search Engine Land, Google has officially expanded the more results button test, which lets a searcher click on "more results" to dynamically load more results in the search results...

    Tracking development uncertainty with hill charts

    by Rian van der Merwe
    Apr 8, 2018
    I read something recently that struck me as a really good idea for our team. Usually that feeling goes away after a couple of hours (“nah, it’s cool but not a good fit for us”) — but not this time. In Running in Circles, Ryan Singer talks about the knowns/unknowns in a project like a hill:

    The most important question for a team isn’t “what is left?” but “what is unknown?” Can you see the edges? Have you gone in there and seen everything that needs to change? The only way to gain...

    The Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday

    Apr 5, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about crafting a professional marketer's product launch checklist for 2018....

    April 2018 Google Webmaster Report

    by rustybrick
    Apr 5, 2018
    A core algorithm update, the mobile-first indexing rollout begins, zero search results tested, image search captions...

    Social internet, social media, and the move to smaller networks

    by Rian van der Merwe
    Apr 4, 2018
    I should stop reading (and writing) about Facebook at some point, but there’s been some really interesting thinking around the social internet in general recently. I especially enjoyed Benedict Evans’s The death of the newsfeed, because it puts into words a lot of things I’ve been thinking about. On the social implications of algorithmic feeds:

    One basic problem here is that if the feed is focused on ‘what do I want to see?’, then it cannot be focused on ‘what do my friends want (or...

    Ben Gomes To Take Over Search At Google, Giannandrea Steps Down

    by rustybrick
    Apr 3, 2018
    News broke last night that Google's current head of search, John Giannandrea, was stepping down and replacing him are two Google veterans Jeff Dean will lead Google's AI efforts...

    Why you should (usually) choose boring technology

    by Rian van der Merwe
    Apr 2, 2018
    This is a fairly old post, but I only recently came across Dan McKinley’s Choose Boring Technology. It is so good.

    What counts as boring? That’s a little tricky. “Boring” should not be conflated with “bad.” There is technology out there that is both boring and bad. You should not use any of that. But there are many choices of technology that are boring and good, or at least good enough. MySQL is boring. Postgres is boring. PHP is boring. Python is boring. Memcached is boring. Squid is...

    The humble product manager

    by Rian van der Merwe
    Apr 1, 2018
    When the design community wants to argue about something they fall back on the age-old question, “Should designers learn to code?” In the same way, for as long as the role has existed, the product management community has debated whether or not PMs should be referred to as “the CEO of the product.”

    Neither debate will ever be settled — this is just something we do. But Marty Cagan does have a solid addition to this never-ending argument in his post CEO of the Product Revisited. His main...

    More evidence of the ways technology can be bad for our health

    by Rian van der Merwe
    Mar 31, 2018
    Stories about how technology can be bad for our health is not new, of course. But two articles in this particular genre caught my attention this week. The first is some HBR research showing that Having Your Smartphone Nearby Takes a Toll on Your Thinking (Even When It’s Silent and Facedown):

    The mere presence of our smartphones is like the sound of our names or a crying baby — something that automatically exerts a gravitational pull on our attention. Resisting that pull takes a...

    How to Target Featured Snippet Opportunities - Whiteboard Friday

    Mar 29, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this.

    What's a featured snippet?

    For those of you that need a little brush-up, what's a featured snippet? Let's say you do a search for something like, "Are pigs...