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Industry News

Catch up on interesting new discussion and industry news.

    Unconfirmed Google Search Ranking Algorithm Update February 8th

    rustybrick
    by rustybrick
    Feb 9, 2021
    There are some early signs from both the SEO community and the tracker tools that there is a big Google search ranking algorithm update going on. This has not been confirmed by Google, but that is not uncommon. There is some early chatter from within the community and some, not all, of the tracking tools are showing big changes.

    Google: Manual Actions For News or Discover Do Not Impact Search

    rustybrick
    by rustybrick
    Feb 9, 2021
    Yesterday we reported that Google launched a whole set of new manual actions for Google News and Google Discover. The good news is that Google said a manual action for Google News or Google Discover will not impact how you do in Google Search.

    What I Learned In 2020

    by AJ Kohn
    Feb 8, 2021
    (This is a personal post so if that isn’t your thing then you should move on.)

    This is the ninth year that I’ve done a year in review piece. I’m at a different stage of my journey so you might benefit from and find yourself in prior year versions. Here are easy links to 2011, 2012, 2013, 2014, 2016, 2017, 2018 and 2019

    In 2020, the world shifted beneath our feet but my business kept growing. The anxiety I had about certain facets of my business disappeared, replaced by anxiety about...

    New: Google News & Discover Manual Actions In Search Console

    rustybrick
    by rustybrick
    Feb 8, 2021
    It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.

    Google Ads Phrase Match Expands To Cover Broad Match Modifier Traffic

    rustybrick
    by rustybrick
    Feb 5, 2021
    Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word order when it's important to the meaning." This change will start rolling out over the next two weeks.

    SEO A/B Testing

    by AJ Kohn
    Feb 3, 2021
    SEO A/B testing is limiting your search growth.



    I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what does and doesn’t work? Shouldn’t SEO A/B testing allow sites to optimize based on statistical fact? You’d think so. But it often does the opposite.

    That’s not to say that SEO A/B testing doesn’t work in some cases or can’t be used effectively. It can. But it’s rare and my experience is SEO A/B testing is both applied and interpreted...

    February 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Feb 3, 2021
    So the first month of 2021 is now over and it has proven to be an important month. We had Google trickle out a few unconfirmed ranking algorithm updates this month, including confirming rolling out subtopics rankings last year. Google launched a new mobile redesign, did tons of various UI tests and feature launches.

    Smaller Google Search Ranking Algorithm Update On January 27th

    rustybrick
    by rustybrick
    Jan 29, 2021
    There may have been a smaller and unconfirmed Google search ranking algorithm update that touched down around January 26th but mostly felt on January 27th. I was going to report on it yesterday but more important information came out, so I held this until today. Again, this seems like a smaller update but if you were hit by it, you probably felt it in a big way.

    Google New Mobile Search Design Side By Side Comparison

    rustybrick
    by rustybrick
    Jan 25, 2021
    On Friday afternoon, Google announced the beginning of the rollout of its new mobile search results design. I now see this new design and I wanted to share some side by side comparisons of the old versus the new design for queries.

    Small Google Algorithm Update Around January 12, 2021?

    rustybrick
    by rustybrick
    Jan 13, 2021
    I know I just reported about an unconfirmed Google ranking algorithm update around January 7th and 8th but I think I am seeing signs of another one that started to get noticed January 12th or maybe the day before.