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Industry News

Catch up on interesting new discussion and industry news.

    How to Choose a Startup Name that Reduces Marketing Friction

    by randfish
    Mar 15, 2018
    A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why SparkToro?” a few dozen times. Unlike my prior entrepreneurial venture (in which I started with the very awkward SEOmoz.org, and later rebranded to Moz.com), I was far more thoughtful and intentional this time around. And since…

    The post How to Choose a Startup Name that Reduces Marketing Friction appeared first on SparkToro.

    Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns - Whiteboard Friday

    Mar 15, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about when and where you might use clickbait and linkbait and viral-focused...

    Google Shows Answer Without Any Search Results

    by rustybrick
    Mar 14, 2018
    Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Yehoshua Coren posted on Twitter a screen shot of him going to Google and Google returning the answer and a button to show search results...

    Google Confirmed Weekend Algorithm Ranking Shift As "Core Update"

    by rustybrick
    Mar 13, 2018
    Yesterday we reported that we thought there was a Google algorithm ranking update over the weekend and to my surprise, Google actually confirmed it. Danny Sullivan at Google said on Twitter that yes...

    Google Algorithm Update Over The Weekend - March 9th, 10th & 11th?

    by rustybrick
    Mar 12, 2018
    There may have been an algorithm update with the Google search rankings over the weekend, starting around March 9th...

    Forget Making AMP Pages; Google Looks To Bring AMP Benefits To Open Web Standards

    by rustybrick
    Mar 9, 2018
    Google announced last night that they are looking to bring the benefits and techniques they have learned from the AMP efforts to the open web standards...

    How to Discover Featured Snippet Opportunities - Whiteboard Friday

    Mar 8, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going over all things discovering featured snippet opportunities. So this is the first part to three videos. So this will be the discover, but we're also going to have a target and a measure video as well. So...

    March 2018 Google Webmaster Report

    by rustybrick
    Mar 5, 2018
    It has been a pretty busy month in the Google SEO and webmaster world. We had two possible Google algorithm updates...

    3 Ways Query Stream Ontologies Change Search

    by Bill Slawski
    Mar 4, 2018
    What are query stream ontologies, and how might they change search?

    Search engines trained us to use keywords when we searched – to try to guess what words or phrases might be the best ones to use to try to find something we are interested in....

    Google Algorithm Update Brewing? Depends Who You Ask.

    by rustybrick
    Mar 2, 2018
    Over the past couple days or so, the ongoing WebmasterWorld thread has some folks passionately yelling there was a massive update, while some are saying it looks all static and fine from their point of view...