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Industry News

Catch up on interesting new discussion and industry news.

    Ranking Fluctuations: What to Expect + How to React - Whiteboard Friday

    Jun 1, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuations.




    So many of you who monitor your rankings in Google might do so weekly or daily or monthly. For those of you who do it daily, you probably observe something...

    Poll: Many SEOs Say They Were Hit By The Google Fred Update

    rustybrick
    by rustybrick
    Jun 1, 2017
    Last month, we asked you all to fill out a poll around the Google Fred update. We covered this update in extreme detail dating to March 7th or so and you can find many more...

    Google: Our Algorithms Share Data With Other Algorithms

    rustybrick
    by rustybrick
    May 31, 2017
    John Mueller of Google said in a webmaster video yesterday that Google's search algorithms can and do share data from one algorithm to another. So if the Panda algorithm...

    Google: The Guest Post Link Warning Was Just A General Reminder

    rustybrick
    by rustybrick
    May 30, 2017
    Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. I even asked Gary Illyes from Google about that and he didn't reply to me about it...

    Google Warns: Don't Do Article Creation For Links

    rustybrick
    by rustybrick
    May 26, 2017
    Yesterday, Google published a blog post named a reminder about links in large-scale article campaigns. Truth is, there is absolutely nothing new about what is written there...

    Should SEOs Care About Internal Links? - Whiteboard Friday

    May 25, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about internal links and internal link structures. Now, it is not the most exciting thing in the SEO world, but it's something that you have to get right and getting it wrong...

    Google warns against misusing links in syndication & large-scale article campaigns

    dannysullivan
    by dannysullivan
    May 25, 2017
    Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links.

    Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes. No content marketing primarily for links, warns Google

    Google says that it is not against article distribution in general. But if such distribution is done primarily to gain...

    How Does Google Look for Authoritative Search Results?

    by Bill Slawski
    May 25, 2017
    A NASA Android that Voyaged to Space

    If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your...

    Google Search Ranking & Algorithm Shifts Still Underway

    rustybrick
    by rustybrick
    May 23, 2017
    That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a "theory." In short...

    Theories On Google Algorithm Update & Changes Last Week

    rustybrick
    by rustybrick
    May 22, 2017
    Last week we reported on a possible Google algorithm update starting last Wednesday. We had most of the automated tracking tools light up but, as I covered...