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Industry News

Catch up on interesting new discussion and industry news.

    We Were Hit By The Google May 2020 Core Update - I Think...

    by rustybrick
    May 14, 2020
    So remember that last Google core update, the last Google algorithm update, the May 2020 Google core update that touched down on May 4th? Well, it is possible that that update has "hit" (as Google does not like us to say) this site and the site's overall search rankings for queries is down a bit.

    Google: No Major Local Search Update But We Want Examples

    by rustybrick
    May 11, 2020
    For the past couple of weeks, Google's local rankings in the local pack and Google Maps results have been very volatile. Heck, even the past few days, the local SEO community is chatting up a storm on the changes. But Danny Sullivan of Google said on Twitter there is "no major updates or anything like that" in the local search algorithm.

    A Simple Keyword Research Process for Winning SEO - Whiteboard Friday

    May 7, 2020
    Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot

    You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complete keyword research strategy. It's a great follow-up to this Whiteboard Friday!

    Click on the whiteboard image above...

    Google May 2020 Core Update Is Live - What We See So Far

    by rustybrick
    May 5, 2020
    Yesterday at around 3:50pm ET Google said the new Google May 2020 Core Update is now rolling out. Google said on Twitter "we are releasing a broad core algorithm update, as we do several times per year." "It is called the May 2020 Core Update," Google added. Google also said "it will typically take about one to two weeks to fully roll out."

    Building Better Customer Experiences - Best of Whiteboard Friday

    Apr 30, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point, and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads and why can't we have all of the...

    Google Search Ranking Update Flutters April 28th & 29th

    by rustybrick
    Apr 30, 2020
    There may have been a Google search ranking algorithm update over the past couple of days; on April 28th and 29th. There is chatter within the SEO industry and some of the tools are showing pretty heavy signs of an update.

    Free Google Shopping Rolling Out But You Might Not See Free Results Yet

    by rustybrick
    Apr 27, 2020
    Glenn Gabe on Friday spotted the free version of Google Shopping starting to show up in the Google Shopping results. I saw it as well and got Google to confirm it has started rolling out. But this morning, I am seeing the old paid version of Google Shopping 100% live and no sign of the free version.

    Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

    Apr 23, 2020
    But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.  Click on the...

    Google Shopping Is Free - Froogle Is Back, For Real This Time

    by rustybrick
    Apr 22, 2020
    Google announced some big news - Google Shopping is now free. That means you can add your products for free to the Google Shopping tab in Google Search. Google said "Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google."

    Google Search Algorithm Ranking Update Possibly Around April 16th

    by rustybrick
    Apr 20, 2020
    Last Thursday, April 16th (the last day of Passover) there may have been a Google search ranking update. There was 100% chatter and some of the rank checking tools notices blips in changes on that day. Google has not confirmed any update but there may have been a small one.