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Industry News

Catch up on interesting new discussion and industry news.

    How is a Knowledge Panel for an Entity Triggered?

    by Bill Slawski
    Feb 17, 2021
    This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files,...

    Unconfirmed Google Search Ranking Algorithm Update February 17th

    rustybrick
    by rustybrick
    Feb 17, 2021
    I am seeing some early signs of yet another Google Search ranking algorithm update this morning. The SEO community is starting to buzz about ranking fluctuations this morning and some of the tracking tools are already picking up on the changes to the Google Search rankings.

    Google's John Mueller On Google Search Spam Penalties & Quality Issues

    rustybrick
    by rustybrick
    Feb 16, 2021
    Google's John Mueller posted one of the more detailed responses I've seen from him on the topic of overall search spam, penalties, quality algorithms and more. I am not sure if the comment is showing up anymore on Reddit, so here is a screenshot of it.

    Google Passage Ranking & Scroll To Text/Snippet Are Unrelated

    rustybrick
    by rustybrick
    Feb 15, 2021
    With the launch of passage ranking this past week, there has been a lot of confusion about if you can "see" these in the Google search results. The answer is no, you cannot see them in the search results as we covered last week and December 2020.

    Google Passage Ranking Is Live In The US English Results

    rustybrick
    by rustybrick
    Feb 12, 2021
    The day we have been waiting for has come on Wednesday, February 10th - passage ranking (formerly known as passage indexing) is live in the US English search results. Google confirmed this after I pinged Danny Sullivan of Google about the status the other day.

    Google Search Dark Mode Makes Ads Harder To Distinguish From Organic Listings

    rustybrick
    by rustybrick
    Feb 11, 2021
    More are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings. It is just harder to distinguish the search ads in dark mode than it is in light mode. If Google made the ad label in white text in dark mode, that would work better than the gray colored font.

    Unconfirmed Google Search Ranking Algorithm Update February 8th

    rustybrick
    by rustybrick
    Feb 9, 2021
    There are some early signs from both the SEO community and the tracker tools that there is a big Google search ranking algorithm update going on. This has not been confirmed by Google, but that is not uncommon. There is some early chatter from within the community and some, not all, of the tracking tools are showing big changes.

    Google: Manual Actions For News or Discover Do Not Impact Search

    rustybrick
    by rustybrick
    Feb 9, 2021
    Yesterday we reported that Google launched a whole set of new manual actions for Google News and Google Discover. The good news is that Google said a manual action for Google News or Google Discover will not impact how you do in Google Search.

    What I Learned In 2020

    by AJ Kohn
    Feb 8, 2021
    (This is a personal post so if that isn’t your thing then you should move on.)

    This is the ninth year that I’ve done a year in review piece. I’m at a different stage of my journey so you might benefit from and find yourself in prior year versions. Here are easy links to 2011, 2012, 2013, 2014, 2016, 2017, 2018 and 2019

    In 2020, the world shifted beneath our feet but my business kept growing. The anxiety I had about certain facets of my business disappeared, replaced by anxiety about...

    New: Google News & Discover Manual Actions In Search Console

    rustybrick
    by rustybrick
    Feb 8, 2021
    It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.