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Industry News

Catch up on interesting new discussion and industry news.

    January 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Jan 5, 2021
    Well, 2020 is over - phew, right? December was a wild wild month in terms of what SEOs and webmasters need to be concerned with around Google Search. We had the December 2020 core update and some unconfirmed updates. We learned more about the page experience update, passage indexing and more.

    Google: Passage Indexing Won't Look Different From Normal Search Result Snippets

    rustybrick
    by rustybrick
    Dec 29, 2020
    Since Google announced passage indexing (ranking) many assumed they would look different in the search results. But no, they won't look any different according to Danny Sullivan of Google. Danny told me on Twitter that passage indexing "doesn't change the look of results."

    Christmas Weekend Google Algorithm Update? Doubtful.

    rustybrick
    by rustybrick
    Dec 28, 2020
    It is not uncommon to see signals of a Google search ranking algorithm update on or around Christmas. But it is highly doubtful Google would release any algorithm update from Christmas day through New Years. And the signals we are seeing this weekend of a Google update are doubtful.

    Google On Why It Won't Reverse The December 2020 Core Update

    rustybrick
    by rustybrick
    Dec 23, 2020
    There are some SEOs that are asking Google to reverse the December 2020 Google core update. Truth is, it is very common to see this reaction after every single core update. Google's John Mueller first response was "nah, sorry" when he was asked about reversing it. But then he went into a thoughtful response on why not to reverse it.

    Google: Passage Indexing Has Not Rolled Out Yet

    rustybrick
    by rustybrick
    Dec 23, 2020
    There has been a lot of speculation that passage indexing is live in the Google search results. I personally have not seen any evidence of that yet but still, I miss a lot of things. I asked Danny Sullivan of Google last night if it rolled out yet and he said, not it has not.

    We're Not Done Yet: Another Google Search Ranking Update - 8th Day

    rustybrick
    by rustybrick
    Dec 18, 2020
    There seems to be significant SEO community chatter along with most of the tracking tools showing big volatility in the Google search results in the past 24-hours. This comes just a day or so after Google confirmed the December 2020 core update is done rolling out and on the 8th day of Chanukah.

    SEO Competitive Analysis for B2B — Whiteboard Friday

    Dec 17, 2020
    

    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston...

    Google December 2020 Core Update Is Complete

    rustybrick
    by rustybrick
    Dec 17, 2020
    Google has finished rolling out the Google December 2020 Core Update on December 16th. It began rolling at around 1pm ET on December 3rd and took 13 days to fully roll out, which is just about the two-week timeframe Google has given us for the core update rollouts.

    Google December 2020 Core Update Second Wave

    rustybrick
    by rustybrick
    Dec 11, 2020
    Yesterday I reported that this Google December Core update was a really unusual core update because it seemed like the rollout happened over a 48-hour period and was not a slow two-week rollout. Well, I talked too soon - there may have ben a second wave (is it bad to use that term because of COVID?) where a spike of volatility happened yesterday, December 10th.

    3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

    Dec 10, 2020
    In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts.



    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription


    Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and...