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Industry News

Catch up on interesting new discussion and industry news.

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    Google Deletes Its Autogenerated Web Stories & They Now 404

    rustybrick
    by rustybrick
    Nov 25, 2020
    The other day I reported how Google was showing featured snippets with overlays but some of those featured snippets were autogenerated web stories generated by Google's own AI techniques. Well, after I covered it last night again at Search Engine Land and spoke to Google about it, it seems Google has deleted and 404ed those web stories.
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    Large Spike Google My Business Suspensions

    rustybrick
    by rustybrick
    Nov 23, 2020
    There has been a large number of recent complaints that Google is suspending tons of Google My Business listings. It seems these are account wide suspensions, where if you have multiple business listings in your account, all those listings would be suspended together.
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    How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

    Nov 19, 2020
     Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.

    This is part of my link building series. If you missed the first video, definitely go...
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    Google Search Ranking Algorithm Update November 17th & 18th?

    rustybrick
    by rustybrick
    Nov 18, 2020
    I am seeing some evidence of another unconfirmed Google Search Ranking algorithm update starting around November 17th, yesterday, and progressing through today, November 18th. There is chatter within the SEO forums and social media and many of the tools are showing spikes, some really significant spikes on November 17th and/or 18th.
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    Google May Not Release Another Core Update Before Holidays

    rustybrick
    by rustybrick
    Nov 16, 2020
    It has now been well over 6 months, yes, a half of a year, since the last confirmed Google core update was released on May 4, 2020. But we might not see another core update before the end of the year. Mihai Aperghis asked John Mueller of Google and John basically said he is not sure if there will be another core update done this year because of timing.
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    How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

    Nov 12, 2020
    Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only one minor caveat: the words "user" and "browser" are used interchangeably early in the video, which still hold mostly true. Google is trying to further push multi-device users as a concept with Google Analytics 4, but still relies on users being logged...
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    Unusual Google Search Ranking Algorithm Chatter

    rustybrick
    by rustybrick
    Nov 11, 2020
    Over the past few days there has been weird levels of chatter from within the SEO industry around a possible Google Search algorithm update. I say weird because some are saying the fluctuations in the search results are super high and some are saying nothing is going on at all. Plus most of the tools show nothing but some do show some changes.
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    Google Page Experience Update To Launch May 2021 With New Snippet Labels

    rustybrick
    by rustybrick
    Nov 11, 2020
    Google announced that the Page Experience Update will be live in about 6-months, i.e. in May 2021. With that launch, Google will also be testing new visual indicators, like labels, in the search results to communicate to searchers if that page does well with the core web vitals metrics.
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    Beware Of Google My Business Listings Hijackings

    rustybrick
    by rustybrick
    Nov 9, 2020
    Joy Hawkins, a local SEO expert, has said she has seen a "large increase" in the number of hijacked Google My Business listings over the past couple of months. There is this large Google My Business Help thread with almost a hundred posts in it about hackers trying to obtain ownership of their business listings.
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    5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

    Nov 5, 2020
    Resources for further reading:


    • Should SEOs Care About Internal Links?
    • Internal Linking Best Practices

    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to...
    [continue reading...]
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