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Industry News

Catch up on interesting new discussion and industry news.

    Faceted Navigation Intro - Whiteboard Friday

    Oct 4, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. My name is Serge. I'm from Distilled. I work at the Seattle office as a consultant. For those of you that don't know about Distilled, we're a full-service digital marketing agency specializing in SEO, but have branched out since to work on all sorts of things like content,...

    This Is What Google Is Saying About The Google September Updates

    rustybrick
    by rustybrick
    Oct 3, 2018
    So we had a nice number of updates to the Google search ranking algorithm in September. Google is honestly not saying much but they did confirm some of these updates, including the Google Birthday update. John Mueller from Google has commented about the update both in yesterday's video hangout and on a Reddit thread.

    Google Birthday Update: Google Confirms Small Algorithm Update On September 27th

    rustybrick
    by rustybrick
    Sep 30, 2018
    On Friday we reported on a possible Google update that touched down on September 27th. Google's Danny Sullivan confirmed on Saturday that Google did do a "smaller" update this past week but would not classify it as a big update like the Medic Update from August 1st.

    Google Search Algorithm Update On September 27th

    rustybrick
    by rustybrick
    Sep 28, 2018
    I am hearing some chatter around a possible Google search algorithm update that took place yesterday, September 27th. To be honest, not all of my indicators, i.e. the community chatter and the tracking tools, are 100% convincing that there was a big update. I do believe that a nice number of sites were impacted yesterday but the impact was not as large as a bigger update.

    Surprising SEO A/B Test Results - Whiteboard Friday

    Sep 27, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. Welcome to another British Whiteboard Friday. My name is Will Critchlow. I'm the founder and CEO at Distilled. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. It's called the ODN, the Optimization Delivery...

    Google Images Algorithm Now Uses Page Authority & Image Placement On A Page

    rustybrick
    by rustybrick
    Sep 26, 2018
    Google said on Monday that they have updated their image search algorithm to use the authority of a web page as a more important factor. They also said they are looking at prioritizing images from fresher content and Google looks at the placement of the image on the page. So an image that is central to the page, and higher up on the page is valued more to Google.

    Google Topic Layer To Knowledge Graph, Enabling Dynamic Categorization & More

    rustybrick
    by rustybrick
    Sep 26, 2018
    As part of the blitz of new announcements from Google this past Monday, Google also introduced what they call the Topic Layer in the Knowledge Graph. With that, they can also dynamically categorize knowledge panels based on sub-categories and topics to better provide search answers to their users.

    The user experience of treadmills

    by Rian van der Merwe
    Sep 25, 2018
    Sheila Marikar wrote a very interesting piece for Bloomberg called The Race to Disrupt Your Tedious Treadmill Workout Is Heating Up. It talks about the mind-numbing boredom of running on a treadmill, with a focus on their design:

    Today’s electric machines absorb shock better and look sleeker, but the ones in most gyms retain a certain quaintness, with their last-gen phone-charging cables and omnipresent menu of Calorie, Heart Rate, Manual, Random, Hill.

    It then discusses how...

    The rise of “real-time mood-based marketing”

    by Rian van der Merwe
    Sep 24, 2018
    Ok this is creepy:

    Over the past few years, Spotify has been ramping up its data analytic capabilities in a bid to help marketers target consumers with adverts tailored to the mood they’re in. They deduce this from the sort of music you’re listening to, coupled with where and when you’re listening to it, along with third-party data that might be available.

    And they’re not alone:

    Spotify is far from the only platform helping brands target people according to their emotions;...

    Using storytelling to demystify meditation

    by Rian van der Merwe
    Sep 24, 2018
    I enjoyed this interview with Anna Charity, the head of design at Headspace. Here she explains designing the product specifically to make meditation feel more inclusive:

    One of the main things that we considered when we created the brand was that meditation should feel like it’s for everybody, and it should feel accessible and inclusive. More importantly, we try to show meditation in a really everyday way — we show it in contexts that people can easily imagine. And one thing that all...