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Industry News

Catch up on interesting new discussion and industry news.

    Google Nofollow Change March 1st But Google Says Don't Expect Any Change Yet

    rustybrick
    by rustybrick
    Feb 28, 2020
    So the big nofollow link attribute change is coming March 1st, which is this Sunday. But it seems like we shouldn't really see anything happen on March 1st, at least based on how Gary Illyes and John Mueller of Google are both saying we shouldn't see any changes on March 1st. Why?

    The Rules of Link Building - Best of Whiteboard Friday

    Feb 27, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!

    Video Transcription

    Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around...

    Google Update Chatter Earlier This Week But Sensors Not Triggered

    rustybrick
    by rustybrick
    Feb 26, 2020
    This is a weird one because I have been seeing chatter within the SEO community around a Google update starting around Sunday or Monday of this week and continuing for the next few days. But the automated tracking sensors from Mozcast, SEMRush, RankRanger and others show nothing - nothing at all.

    Google Patent Related To Medic Update? Website Representation Vector For Classifying Web Sites.

    rustybrick
    by rustybrick
    Feb 24, 2020
    Bill Slawski posted about a new Google patent application filed in August of 2018 that was just revealed last week named Website Representation Vector to Generate Search Results and Classify Website. This patent can explain a lot around the August 2018 Medic update theories out there.

    Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

    Feb 20, 2020
    Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper.



    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week...

    Google Search Algorithm Update Blip On Monday & Tuesday?

    rustybrick
    by rustybrick
    Feb 19, 2020
    Monday and Tuesday there was a blip of fluctuations and chatter across the SEO community around a Google search algorithm update. We have SEOs noticing ranking changes over a 24-48 hour period and some of the toolsets picked up on dense rank position changes over the past couple of days.

    Google Local Algorithm Update: February 14th Through Today

    rustybrick
    by rustybrick
    Feb 17, 2020
    It looks like there was a significant Google local search algorithm update starting this past Friday, February 14th, and still continuing through today. This seems to have impacted the rankings of local business listings in the Google local packs and Google Maps results.

    How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

    Feb 13, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're talking all about how to get your web dev on board with SEO. So really excited. I think you'll notice my biggest point here, and I couldn't feel more strongly about the fact that we really do have so much to...

    Google Responds To February 2020 Update Saying "We Do Updates All The Time"

    rustybrick
    by rustybrick
    Feb 13, 2020
    Danny Sullivan from Google responded to numerous questions about the unconfirmed Google February update early this morning saying "We do updates all the time." This is the same statement he made for the November update.

    Day Five & Getting Strong: Big Unconfirmed Google Algorithm Update

    rustybrick
    by rustybrick
    Feb 12, 2020
    Sunday night I reported about a big, and still unconfirmed, Google search ranking algorithm update. Well, we are now going on day five (maybe six) and the chatter and rank checking tools are still at insane levels. This is not typical of Google updates, even core updates, to be at this level for this long.