Industry News

A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why SparkToro?” a few dozen times. Unlike my prior entrepreneurial venture (in which I started with the very awkward SEOmoz.org, and later rebranded to Moz.com), I was far more thoughtful and intentional this time around. And since…

The post How to Choose a Startup Name that Reduces Marketing Friction appeared first on SparkToro.

Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Yehoshua Coren posted on Twitter a screen shot of him going to Google and Google returning the answer and a button to show search results...

Yesterday we reported that we thought there was a Google algorithm ranking update over the weekend and to my surprise, Google actually confirmed it. Danny Sullivan at Google said on Twitter that yes...

There may have been an algorithm update with the Google search rankings over the weekend, starting around March 9th...

Google announced last night that they are looking to bring the benefits and techniques they have learned from the AMP efforts to the open web standards...

It has been a pretty busy month in the Google SEO and webmaster world. We had two possible Google algorithm updates...

What are query stream ontologies, and how might they change search?

Search engines trained us to use keywords when we searched – to try to guess what words or phrases might be the best ones to use to try to find something we are interested in....

Over the past couple days or so, the ongoing WebmasterWorld thread has some folks passionately yelling there was a massive update, while some are saying it looks all static and fine from their point of view...