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Industry News
Catch up on interesting new discussion and industry news.
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Custom Extraction Using an SEO Crawler for CRO and UX Insights - Whiteboard Friday
Oct 3, 2019
In this episode of Whiteboard Friday, we're delighted to welcome Luke Carthy to share actionable wisdom from his recent MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler.
Video Transcription
Hey, Moz. What's up? Wow, can I just say it's incredible I'm here in Seattle right now doing a Whiteboard Friday? I can't wait to share this cool stuff with you. So...
Video Transcription
Hey, Moz. What's up? Wow, can I just say it's incredible I'm here in Seattle right now doing a Whiteboard Friday? I can't wait to share this cool stuff with you. So...
Possible Google Search Ranking Algorithm Update On October 3rd
I am seeing some early signs of a possible Google search ranking algorithm update kicking off today, October 3, 2019. There is some early chatter in the SEO forums, including WebmasterWorld and some on social media. Some of the tools are showing some fluctuations as well today, where some others have not updated yet.
Google To Rename GoogleBot With Dynamic User Agent
Google announced it is changing the user agent name of the current GoogleBot in December. We knew this was coming when Google launched the new Evergreen GoogleBot. Google didn't change the user agent from Chrome 41 to what it was really running to not cause issues for some who hard coded scripts for user agent detection.
Google Search Tests Side Bar Filters New Design
Google seems to be testing a new design interface for the Google desktop search results. Here Google is filling in the white space you normally see on the left and right side of the desktop search results with more options. On the left side you see more search filter options and on the right you see related search options, to expand your search.
How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday
Sep 26, 2019
Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this fan-favorite Whiteboard Friday starring the one and only Dr. Pete!
Click on the whiteboard image above to open a high-resolution version in a new tab!...
Click on the whiteboard image above to open a high-resolution version in a new tab!...
Google September 2019 Core Update Impact Now Being Noticed
It took some time, but now the SEO community is noticing the impact of the Google September 2019 core update. Yesterday morning most weren't seeing any significant impact but later on in that day, people began noticing the search results shaking up. Note, this began rolling out on Tuesday afternoon and it should take a few days to fully roll out.
Google September 2019 Core Update Is Live But Seems Slow To Roll Out
Google began rolling out the September 2019 Core Update yesterday at around 2pm ET. I've been tracking the SEO industry chatter since and so far the chatter seems somewhat limited. There are some noticing big changes but for the most part, it seems like it is rolling out very slowly.
Alert: Google To Release September 2019 Core Update Later Today
Google just announced that it is releasing a new core update later today. Google wrote on Twitter "Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we've covered before. Please see this blog for more about that."
Google Search Console Performance Report Data Now Less Than A Day Old
Google announced this morning that Performance Reports within Google Search Console is now going to have fresher data. Specifically it is going from a few days of lag, i.e. seeing Monday data as early as Wednesday or Thursday, to less than a data, i.e. seeing Monday data possibly several hours later.
How to Onboard Clients with Immersion Workshops - Whiteboard Friday
Sep 19, 2019
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, everybody, and welcome back to Whiteboard Friday. My name is Heather Physioc, and I'm Group Director of Discoverability at VMLY&R. So I learned that when you onboard clients properly, the rest of the relationship goes a lot smoother.
Through some hard knocks and bumps along...
Video Transcription
Hey, everybody, and welcome back to Whiteboard Friday. My name is Heather Physioc, and I'm Group Director of Discoverability at VMLY&R. So I learned that when you onboard clients properly, the rest of the relationship goes a lot smoother.
Through some hard knocks and bumps along...
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