Industry News

There has been what I would call light fluctuations in the Google search results over the past several days, some a bit over the weekend as well. There is more than the average chatter and fluctuations that you would typically see but not at really big Google update levels.

So yesterday, Google not only said the June 2021 core update finished rolling out on June 12th, but also said that on June 15th it began to start the slow process of rolling out the page experience update. Reminder, this was suppose to roll out in May but it was delayed for undisclosed reasons.

Well, the June 2021 core update that was announced on June 2nd, began rolling out at 6:30pm ET on June 2nd, but was not really felt much until a few days later is officially done rolling out. It actually took about ten-days to fully roll out and ended on June 12th.

There has been a heck of a lot of chatter from the SEO industry over the weekend, starting late Friday, June 10th, and then heating up June 11th and June 12th. Google has been doing this weekend updates for a couple of months now, all going unconfirmed, outside of the product reviews update and the June 2021 core update.

The New York Times published a story on how Google has been working on and continues to work on algorithms aiming at preventing sites that extort people from ranking well in Google Search. The Google Predator algorithm (which I am kind of calling it) aims to remove slanderous content from appearing in Google's search results for people's names but it goes beyond that.

As you know, the Google June 2021 Core Update began rolling out at about 6:30pm ET on Wednesday, June 2, 2021 but the chatter within the industry was not at core update levels. Meaning, SEOs who track these changes didn't really say this was a big update and I still think that to be the case on some level, even this morning.

The past month or so was one of the most active months I've seen with Google Search in a while. We had a confirmed Google June 2021 core update, several unconfirmed algorithm updates, Google announced MUM, and Google told us the page experience update will come to desktop as well.

The time has come - Google has finally released another broad core update - this one is named the June 2021 Core Update. This update started rolling out yesterday, June 2, 2021 and it came just about six months after the last core update, which was the December 2020 core update. So far, this update doesn't seem to have made a big impact - so far.

Google published its Google News transparency policy listing its principles behind these policies. Google said these policies help determine what is eligible to appear on Google News and other News surfaces, and they help ensure that Google is elevating content from trusted, authoritative sources.

There is yet another Google search algorithm ranking update that seems to be going on - it touched down yesterday, Saturday May 22nd. The tracking tools are off the charts, all of them, showing changes in the Google Search results that I have not seen before in a long time. This is at the levels of a core update or the old Penguin and Panda updates.