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Industry News

Catch up on interesting new discussion and industry news.

    New GoogleBot: Google Messages

    rustybrick
    by rustybrick
    Jan 22, 2026
    Google added a new crawler, robot, to its list of user-triggered fetchers in the Google crawlers documentation. This specific bot is named Google Messages and it is a fetcher "used to generate link previews for URLs sent in chat messages," Google wrote.

    Daily Search Forum Recap: January 21, 2026

    rustybrick
    by rustybrick
    Jan 21, 2026
    Here is a recap of what happened in the search forums today...

    Google Search Ranking Volatility Heated Again January 21

    rustybrick
    by rustybrick
    Jan 21, 2026
    Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and today - January 20th and 21st.

    Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)

    rustybrick
    by rustybrick
    Jan 21, 2026
    Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have "any plans" to bring ads to Gemini. This comes even after OpenAI announced ads are coming to ChatGPT.

    Google Adds "Answer Now" Button To Gemini App - If You Can't Wait...

    rustybrick
    by rustybrick
    Jan 21, 2026
    Google added an "Answer now" link or button to the Gemini app. Clicking "Answer now" will stop Google's Gemini from thinking and then give you an answer right away using Gemini 3 Flash model.

    Google Local Service Ads Verified Section Details

    rustybrick
    by rustybrick
    Jan 21, 2026
    Google is testing adding to the verification section of the Local Service Ads detail screen various details and qualifiers. These details and qualifiers include attributes such as Passed License Check" , "Number Of Recent Bookings", "Passed Background Check" And "Has Business Insurance."

    Google Search Monopoly Appeal Legal Docs Mention Search Signals

    rustybrick
    by rustybrick
    Jan 21, 2026
    As you know, Google has appealed its search monopoly ruling and with that, filed a number of new documents with the court. One is an affidavit of Elizabeth Reid, Google's Vice President and Head of Search. The other is of Jesse Adkins Director of Product Management for Search Syndication and Search Ads Syndication.

    Daily Search Forum Recap: January 20, 2026

    rustybrick
    by rustybrick
    Jan 20, 2026
    Here is a recap of what happened in the search forums today...

    Google AI Overviews With Font Strikethroughs

    rustybrick
    by rustybrick
    Jan 20, 2026
    Here is a weird one - one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering an answer, but it's struck through as a false answer...

    Google AI Mode Fan-Out Prompts To Narrow Your Query

    rustybrick
    by rustybrick
    Jan 20, 2026
    Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an example of that where Google AI Mode is prompting you to narrow down the options.