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Industry News

Catch up on interesting new discussion and industry news.

    Spectator to Partner: Turn Your Clients into SEO Allies - Best of Whiteboard Friday

    Dec 12, 2019
    In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity.

    (We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting! These two resources go together like a fine La Croix and a well-aged cheese.) Hop to the Mini Guide...

    December 11th Google Search Ranking Algorithm Update Signals

    by rustybrick
    Dec 12, 2019
    There are now signs that there is a Google search ranking algorithm update going on. The signals started late December 10th, mostly on December 11th and throughout December 12th. We see both chatter in the SEO forums and from the automated tracking tools.

    Google BERT Now International Supporting Over 70 Languages

    by rustybrick
    Dec 10, 2019
    Well that was quicker than most expected, Google has taken BERT, which launched in late October for English language queries in the US in core search and expanded it to 70 languages internationally. In fact, it surprised Danny Sullivan and John Mueller of Google in how fast it launched globally.

    December 4th Google Search Ranking Algorithm Update. Maybe?

    by rustybrick
    Dec 5, 2019
    Some of the tracking tools are spiking up and showing signals of a Google search ranking update over the past couple of days - maybe December 3rd or 4th. There is some limited chatter, nothing crazy, but some chatter at WebmasterWorld. Some are saying they saw significant changes to their rankings in the past couple of days but most are not talking about changes.

    Google Confirmed The November 2019 Google Local Update - Here Is What We Know

    by rustybrick
    Dec 3, 2019
    Google, I believe, for the first time ever, has confirmed a Google Local update. Google confirmed on Twitter the November local update we wrote about here a few times, some are also calling it the Bedlam update. But Google named it the Nov. 2019 Local Search Update.

    December 2019 Google Webmaster Report

    by rustybrick
    Dec 2, 2019
    This past month we had a bunch of tremors and somewhat unconfirmed and semi-confirmed Google search algorithmic updates. We also had a big Google Local and Maps update that seems to be about relevancy, not proximity. It was not an insane month of news but it was busy.

    All About Fraggles (Fragment + Handle) - Whiteboard Friday

    Nov 28, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles.

    So fraggles are...

    Google November Core Algorithm Updates Probably Not Just Links

    by rustybrick
    Nov 27, 2019
    The past couple of weeks have been pretty volatile in terms of Google organic search results rankings and now we are running into Thanksgiving - where we generally see a lot of of changes - even though Google has said in the past they won't make changes around this shopping season. That being said, Google's John Mueller spoke about these November updates in terms of links.

    User-Specific Knowledge Graphs to Support Queries and Predictions

    by Bill Slawski
    Nov 25, 2019
    A recently granted patent from Google is about supporting querying and predictions, and it does this by focusing on user-specific knowledge graphs.

    Those User Specific Knowledge Graphs can be specific to particular users.

    This means...

    Google Search Result Rankings Had A Very Volatile Week: Tremors All Week?

    by rustybrick
    Nov 22, 2019
    I have to say that this week, starting from last Friday, has been pretty volatile with the organic search results. All week long, people have been asking me if there is a Google update today. Truth is, it feels like tremors all week long. The chatter and tracking tools seem to confirm this as well.