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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Volatility & Fluctuations Super Unusual

    by rustybrick
    Mar 30, 2020
    Over the past few days, the fluctuations and volatility seen in the Google organic search results seem very unusual. Searcher behavior is probably changing and maybe with that, the search results are changing for many categories. So maybe this is the new normal? There is chatter but the tracking tools are showing very unusual patterns.

    Generating Local Content at Scale - Whiteboard Friday

    Mar 26, 2020
    In this week's edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.

    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, folks, this is Russ Jones here with Moz again to talk to you about important search engine...

    Google Search Ranking Algorithm Volatility

    by rustybrick
    Mar 25, 2020
    Many of the tracking tools that follow the changes and volatility in the Google search results have been spiking over the past couple of days. The chatter within the SEO industry is not super strong but the SEO community is a bit busy at the moment.

    Getting Smarter with SERPs - Whiteboard Friday

    Mar 19, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me because today we're going to talk about data quality. I know I harp on this a whole lot.

    It's just, as a data scientist,...

    Possible Google Search Ranking Algorithm Update This Week

    by rustybrick
    Mar 18, 2020
    Normalcy makes us happy, even if that normalcy is change. And that is what we seem to have this week with another unconfirmed Google search ranking algorithm update this week. This update may have started on Monday, March 16th and continuing through today.

    60% Of SEOs Prefer If Google Pause Algorithm Updates During COVID-19 Outbreak

    by rustybrick
    Mar 17, 2020
    Yesterday I asked should Google pause algorithm updates based on some folks in the SEO community thinking Google should. I posted a poll and within 24 hours it now has over 1,100 results. Almost 60% of SEOs said they would prefer if Google stopped pushing out algorithm updates during this period of time.

    Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

    Mar 12, 2020
    It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.

    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, folks, great to be back here with you on Whiteboard Friday. Today we're going to be talking...

    Possible March 10th Google Search Algorithm Update

    by rustybrick
    Mar 11, 2020
    I am seeing some chatter from March 9th through March 11th (today) about a possible Google search algorithm update. The chatter is not explosive but there does seem to be enough chatter to write about it here. Some of the tools are also showing the change but not all.

    Google To Switch All Sites Mobile-First Indexing By September 2020

    by rustybrick
    Mar 6, 2020
    Big news yesterday, but we saw it coming, was that Google announced all sites are going to be moved over to mobile-first indexing by September 2020. Google is sending out notices about this, Google started doing that last week. But Google also said that 70% of the sites served in search already are through mobile-first indexing.

    Disambiguating Image Queries at Google

    by Bill Slawski
    Mar 4, 2020
    Better Understanding Image Queries

    Years ago, I wouldn’t have expected a search engine telling a searcher about objects in a photograph or video, but search engines have been evolving and getting better at what they do

    In February, Google was...