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Industry News

Catch up on interesting new discussion and industry news.

    How to Beat Your Competitor's Rankings with More *Comprehensive* Content - Whiteboard Friday

    Nov 10, 2016

    Google Launches Mobile-First Index Experiment: Here Is Everything We Know About It.

    rustybrick
    by rustybrick
    Nov 7, 2016
    As most of you already know, Google announced Friday afternoon that they are going live with their test of their "mobile-first" index...

    How Can Small Businesses/Websites Compete with Big Players in SEO? - Whiteboard Friday

    Nov 3, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how you, as a small site, could compete against big sites. Big site advantages


    Now look, big sites in SEO have some big advantages. Those include things like: Domain authority...

    GS1 Web Vocabulary Schema Workshops in California

    by Bill Slawski
    Nov 3, 2016
    I noticed a blog post published yesterday, November 2, 2016, and it looked helpful: Use JSON-LD to add Schema.org to your Website. Schema and structured data seem to be growing in importance on the Web, as we see more knowledge panels and rich...

    Entities in the Google Knowledge Graph Search API for Google

    by Bill Slawski
    Nov 3, 2016
    The Google Knowledge Graph Search API on a query for Google shows the following Entities and results scores for them. I thought they were diverse enough to be interesting and worth sharing. A couple of the ones listed seem odd, such as the...

    Google Home bests Amazon Echo & Alexa, for answering questions

    dannysullivan
    by dannysullivan
    Nov 3, 2016
    Google has a winner with Google Home, for those who want a hands-free assistant that can answer a broad range of questions that come up during day-to-day activities in the house. It easily beats what Amazon Echo can do.

    Google Home — which ships to consumers this week — is Google’s answer to the Amazon Echo, which came out two years ago. Both are hands-free, voice-activated devices designed to be placed in a home and able to play music, provide news, control devices and generally serve as...

    How Google Home turns voice answers into clickable links

    dannysullivan
    by dannysullivan
    Nov 3, 2016
    Think of the new Google Home assistant as a voice-only search engine. You ask it questions by voice; it gives back answers by voice. If you’re a search marketer, that immediately raises a big concern. How do I get traffic and visitors from this thing, if they can’t click to me? Turns out, they can.

    The key is the Google Home companion app for iOS or Android. For certain questions, especially those that are drawn from web-based sources rather than Google’s Knowledge Graph facts database or...

    November 2016 Google Webmaster Report

    rustybrick
    by rustybrick
    Nov 3, 2016
    Here is the monthly Google webmaster report, if you missed last month, you will want to catch up there. In short, this month was more about Penguin 4.0...

    Google Penguin 4.0 Rollback & Reversals? Some Think So.

    rustybrick
    by rustybrick
    Nov 2, 2016
    As you know, Google finally pushed out Penguin 4.0 in late September and the recoveries and declines were fully rolled out in the first two weeks of October...

    Google Page Layout Algorithm Penalty Is Updated Automatically

    rustybrick
    by rustybrick
    Nov 2, 2016
    The page layout algorithms/penalty that penalizes sites with too many ads distracting users from the main content is supposedly an algorithm that is automated and doesn't need to be manually run.

    We discussed the concept of the real time algorithms when Penguin 4.0 launched...