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Industry News

Catch up on interesting new discussion and industry news.

    Google Helpful Content Update Movement? Yes But Not Widespread.

    rustybrick
    by rustybrick
    Sep 8, 2022
    There seems to be a lot of confusion around the Google helpful content update and if it is "big" or not big. That all depends on if you were hit by it, if you were, oh boy is it really big for you. But in terms of how widespread it is, so far, it is not affecting many many sites.

    September 2022 Google Webmaster Report

    rustybrick
    by rustybrick
    Sep 8, 2022
    I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I wanted to catch you all up on the changes with Google SEO, webmaster, and organic search over the past month.

    Danny Sullivan: Google Helpful Content Update Is Big But Not A Huge Shake-Up

    rustybrick
    by rustybrick
    Sep 7, 2022
    So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a shakeup to the search results. There is an interesting back and forth between Glenn Gabe, an SEO consultant, and Danny Sullivan, Google's Search Liaison, about just that.

    Poll: Only 20% Noticed Ranking Changes After Google's Helpful Content Update

    rustybrick
    by rustybrick
    Sep 5, 2022
    As we have reported, so far, the Google helpful content update seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. A recent poll by Aleyda Solis confirmed that, showing that only 20% of SEOs noticed ranking changes, either positive or negative, since the update.

    How to Measure Content Engagement — Whiteboard Friday

    Sep 1, 2022
     When it comes to content engagement, you can (and should) be measuring more than just page views. In this week's Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation by sharing the four things you should focus on to make sure your metrics are giving you the best picture of your content's quality.

    Click on the whiteboard image above to open a high...

    Google Isn't Done Rolling Out The Helpful Content Update

    rustybrick
    by rustybrick
    Sep 1, 2022
    We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking changes due to this update. No fear, Danny Sullivan said yesterday it is not yet done yet and Google will update this page when it is done.

    How to Find Your Real SEO Competitors — Whiteboard Friday

    Aug 29, 2022
    Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. 

    In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are....

    Google Helpful Content Update Seems Weak & Slow To Roll Out So Far...

    rustybrick
    by rustybrick
    Aug 29, 2022
    Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so far, and I know it has only been a few days since it officially rolled out, it has been slow to roll out and pretty weak relative to what I thought it would be.

    Moneyball is the Future of SEO — Whiteboard Friday

    Aug 25, 2022
    Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it.

    To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle! Click on the whiteboard image above to open a high resolution version in a new tab!...

    Google Helpful Content Update Is Now Rolling Out

    rustybrick
    by rustybrick
    Aug 25, 2022
    The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.