Industry News

Google Ads has changed what they call broad match to intent match in Japan. So now it is called ã'¤ã³ãã³ãããã (Intent Match), it was called é¨åä'è' (Partial Match).

Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search results.

Here is a recap of what happened in the search forums today...

Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because these updates are not scheduled to a particular day but rather tested and then once approved are launched.

Yesterday, July 15th, Google ended support for new chats to be initiated within Google Local, Google Business Profiles, in Google Search and Google Maps. This is not a surprise, Google told us in May this was coming and now it is here.

Google may have some type of classification score for if your site uses AI to write content. This score might label your site as being artificially generated content with an AGC classification. Maybe.

Google may allow publishers to exclude some of their content from being displayed in Google Discover. Danny Sullivan, the Google Search Liaison, said he thinks that option would be useful and thus passed it on to the team to look into.

Google Search is testing a way to jump back up to the AI Overview after you scroll past it. This button shows up after a searcher decides to scroll past the AI Overview and look at the normal search results. Google wants you to click the "Overview" button to go back to the AI Overview at the top, the one you decided to scroll past.

Google Search seems to be continuing to test highlighting words in blue in its search results snippets. Plus, Google is also testing showing light background color for some words in the search result snippets.

Here is a recap of what happened in the search forums today...