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Industry News

Catch up on interesting new discussion and industry news.

    How to Come Up With Tangential Content Ideas — Whiteboard Friday

    Dec 3, 2020
    In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. 

    

    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands...

    December 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Dec 3, 2020
    November was a pretty busy month where Google gave us a date for the launch of the page experience update and with that...

    December 1 Google Search Ranking Algorithm Update

    rustybrick
    by rustybrick
    Dec 2, 2020
    There may be another Google search ranking algorithm update rolling out again. This one started around Tuesday, December 1, 2020. Google has not confirmed this but there is chatter and the tracking tools are also showing an update.

    Image Link Building — Best of Whiteboard Friday

    Nov 26, 2020
    Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in! 



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    Video Transcription


    Hey, Moz fans, welcome to another...

    Was There A Google Update Earlier This Week?

    rustybrick
    by rustybrick
    Nov 25, 2020
    Starting around Monday, November 23rd, there has been some signals that Google was pushing out another Google search algorithm ranking update. But the chatter is almost non-existent while some of the tools show big changes. Here is what I see, but again, this seems like a very narrow update at best.

    Google Deletes Its Autogenerated Web Stories & They Now 404

    rustybrick
    by rustybrick
    Nov 25, 2020
    The other day I reported how Google was showing featured snippets with overlays but some of those featured snippets were autogenerated web stories generated by Google's own AI techniques. Well, after I covered it last night again at Search Engine Land and spoke to Google about it, it seems Google has deleted and 404ed those web stories.

    Large Spike Google My Business Suspensions

    rustybrick
    by rustybrick
    Nov 23, 2020
    There has been a large number of recent complaints that Google is suspending tons of Google My Business listings. It seems these are account wide suspensions, where if you have multiple business listings in your account, all those listings would be suspended together.

    How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

    Nov 19, 2020
     Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.

    This is part of my link building series. If you missed the first video, definitely go...

    Google Search Ranking Algorithm Update November 17th & 18th?

    rustybrick
    by rustybrick
    Nov 18, 2020
    I am seeing some evidence of another unconfirmed Google Search Ranking algorithm update starting around November 17th, yesterday, and progressing through today, November 18th. There is chatter within the SEO forums and social media and many of the tools are showing spikes, some really significant spikes on November 17th and/or 18th.

    Google May Not Release Another Core Update Before Holidays

    rustybrick
    by rustybrick
    Nov 16, 2020
    It has now been well over 6 months, yes, a half of a year, since the last confirmed Google core update was released on May 4, 2020. But we might not see another core update before the end of the year. Mihai Aperghis asked John Mueller of Google and John basically said he is not sure if there will be another core update done this year because of timing.