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Industry News

Catch up on interesting new discussion and industry news.

    Google BERT Update Impacts 10% Queries & Has Been Rolling Out All Week

    rustybrick
    by rustybrick
    Oct 25, 2019
    This morning Google announced that starting earlier this week, throughout the week, Google has been pushing out what it calls "biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search." That is the BERT algorithm update, which is Google's way at better understanding one out of ten queries, in a way humans understand them.

    Machine Learning 101 - Whiteboard Friday

    Oct 24, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I'm talking about all things machine learning, something, as many of you know, I'm super passionate about and love to talk about. So hopefully, this sparks a seed in some of you to explore it a bit further, because...

    Google Search Ranking Algorithm Update Signals On Wednesday

    rustybrick
    by rustybrick
    Oct 24, 2019
    Over the past 24-hours or so, maybe piggy backing off the weekend update or maybe a tremor to a previous core update or maybe both, Google seems to be doing another ranking and algorithm update. The chatter is not massive but there are 100% folks noticing an update.

    A Google Search Algorithm Update Rolling Out?

    rustybrick
    by rustybrick
    Oct 21, 2019
    There are some signs of a Google search ranking algorithm update rolling out since over the weekend. It is early and I cannot check on it this Monday and Tuesday because I am offline, but this Saturday night and Sunday looks like a possible update.

    Intro to SEO Competitive Analysis 101 - Whiteboard Friday

    Oct 17, 2019
    How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis

    Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments! 




    Click on the whiteboard...

    Google's New Snippet Controls Rolling Out In A Few Days With Changes To Google France

    rustybrick
    by rustybrick
    Oct 16, 2019
    Google has given us a heads up that the new snippet controls it announced a few weeks ago will begin rolling out "in a few days" and "be fully live worldwide by next week." This coincides with the European press publications changes in France, where Google cannot show snippets, which "will be fully live by October 24."

    Google: We Do Not Have An EAT Score

    rustybrick
    by rustybrick
    Oct 11, 2019
    Google's Gary Illyes cleared up one thing that SEOs have been possibly confused about for some time. There is not single score for EAT. There is not EAT score. EAT is not a real thing at Google. EAT is made up of many many algorithms, baby algorithms, that are made up of in the Google core algorithm.

    Google: Content Accuracy Is A Ranking Factor

    rustybrick
    by rustybrick
    Oct 11, 2019
    Gary Illyes from Google said on stage at PubCon that he would consider content accuracy a ranking factor. He said because of YMYL, he would consider the accuracy of content a ranking factor. This comes a month after Danny Sullivan from Google said Google cannot determine the accuracy of content.

    Featured Snippets: What to Know & How to Target - Whiteboard Friday

    Oct 10, 2019
    (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!)



    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday.

    Today we're talking about...

    Bing To Make BingBot Evergreen

    rustybrick
    by rustybrick
    Oct 10, 2019
    Bing announced yesterday that BingBot is going evergreen, just like GoogleBot did. Bing said this will happen over the next few months and the user agent for BingBot might change but most sites don't need to do anything or worry about anything with this change.