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Industry News

Catch up on interesting new discussion and industry news.

    Google Mobile Ranking Search Update, Mobile First Index Related?

    rustybrick
    by rustybrick
    Oct 11, 2017
    Google may have stepped up their mobile first index tests. A lot of folks are not just continuing with their chatter on the Google Columbus update but also now we are seeing specific ranking changes in Google mobile results...

    Google Suggests They Use Off-Site Sentiment Analysis For Ranking

    rustybrick
    by rustybrick
    Oct 11, 2017
    Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a site...

    Google Search Algorithm & Ranking Update : October 7th - 9th

    rustybrick
    by rustybrick
    Oct 9, 2017
    Looks like we had a Google algorithm update over the weekend, starting probably late Friday...

    Danny Sullivan Joins Google Today: Will It Help The Search Community?

    rustybrick
    by rustybrick
    Oct 9, 2017
    While I was offline, my search mentor, Danny Sullivan announced he has accepted a job offer to work at Google. I'll be 100% honest, I did not see that coming, in fact...

    Google Says They Are Not Done Announcing Future Algorithms

    rustybrick
    by rustybrick
    Oct 6, 2017
    For about almost 14 years now, I've been reported on Google algorithm updates. We've been through different levels of communication with Google regarding...

    Google Testing Mobile First Index In The Wild

    rustybrick
    by rustybrick
    Oct 4, 2017
    Google's John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. He did not explain what percentage of searchers are seeing these live test results but I have to imagine it is really small...

    October 2017 Google Webmaster Report

    rustybrick
    by rustybrick
    Oct 3, 2017
    This past month was filled with many many Google algorithm shifts, ranking changes, tools going nuts and chatter at all times high. We saw lots of ranking changes last week which Google didn't really confirm. Then the week of September 15th or so and then a couple weeks before that...

    Google Replaces First Click Free Program With Flexible Sampling: Metering & Lead-In

    rustybrick
    by rustybrick
    Oct 2, 2017
    With no surprise, Google has announced they are moving away from the first click free program, which is how Google handled paywalled content in search for a decade with what they are calling "flexible sampling."

    Flexible sampling is offered in two formats...

    How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)

    randfish
    by randfish
    Sep 30, 2017
    This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the largest in-person audience I’ll speak to in a given year (often in excess of 3,000 people in the room), and a less SEO-focused crowd than usual. Most of the time, I’m just trying to impress one person — my friend Dharmesh Shah, Hubspot’s co-founder.

    I find this optimization tactic to be powerful. Choose someone whose opinion you deeply respect, someone...

    Google On Algorithm & Ranking Updates This Week: We're Always Improving Our Search Results

    rustybrick
    by rustybrick
    Sep 29, 2017
    Starting around Tuesday of this week, we noticed Google algorithm and ranking shifts throughout the SEO industry and search results. There were significant chatter and the algorithm watching tools all, all of them, were responding heavily to the changes...