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Industry News

Catch up on interesting new discussion and industry news.

    Google: Passage Indexing Has Not Rolled Out Yet

    rustybrick
    by rustybrick
    Dec 23, 2020
    There has been a lot of speculation that passage indexing is live in the Google search results. I personally have not seen any evidence of that yet but still, I miss a lot of things. I asked Danny Sullivan of Google last night if it rolled out yet and he said, not it has not.

    We're Not Done Yet: Another Google Search Ranking Update - 8th Day

    rustybrick
    by rustybrick
    Dec 18, 2020
    There seems to be significant SEO community chatter along with most of the tracking tools showing big volatility in the Google search results in the past 24-hours. This comes just a day or so after Google confirmed the December 2020 core update is done rolling out and on the 8th day of Chanukah.

    SEO Competitive Analysis for B2B — Whiteboard Friday

    Dec 17, 2020
    

    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston...

    Google December 2020 Core Update Is Complete

    rustybrick
    by rustybrick
    Dec 17, 2020
    Google has finished rolling out the Google December 2020 Core Update on December 16th. It began rolling at around 1pm ET on December 3rd and took 13 days to fully roll out, which is just about the two-week timeframe Google has given us for the core update rollouts.

    Google December 2020 Core Update Second Wave

    rustybrick
    by rustybrick
    Dec 11, 2020
    Yesterday I reported that this Google December Core update was a really unusual core update because it seemed like the rollout happened over a 48-hour period and was not a slow two-week rollout. Well, I talked too soon - there may have ben a second wave (is it bad to use that term because of COVID?) where a spike of volatility happened yesterday, December 10th.

    3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

    Dec 10, 2020
    In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts.



    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription


    Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and...

    Google: The December 2020 Core Update Is Still Rolling Out

    rustybrick
    by rustybrick
    Dec 10, 2020
    Danny Sullivan of Google has confirmed that the December 2020 core update is still rolling out. I asked, despite Google saying the rollout normally takes two weeks, I asked because unlike previous updates, you would "feel" it more over time - in this update, it was felt in a big way on Friday, December 4th and that was it.

    Google Tests Zero Results On Desktop Again?

    rustybrick
    by rustybrick
    Dec 8, 2020
    Back in March 2018, Google began testing showing no results, aka zero results, in the Google search results. Google then reverted it after the backlash and then launched it only on mobile for only time/date, conversion or math related queries. Well, now it seems Google may be testing showing it on the desktop results.

    Opinion News Found By Machine Learning at Google

    by Bill Slawski
    Dec 4, 2020
    Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show...

    Google December 2020 Core Update Is Live - Here Is What We See Now

    rustybrick
    by rustybrick
    Dec 4, 2020
    Google has launched the December 2020 Broad Core Update yesterday afternoon, this comes after SEOs eagerly awaiting an update since the May 2020 core update seven months ago. Some thought we might not get another core update in 2020 but we did.