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Industry News

Catch up on interesting new discussion and industry news.

    Google Removed Twitter Results From Search

    rustybrick
    by rustybrick
    Jul 16, 2020
    As you probably all know, Twitter has been hacked in a big way yesterday. In short hackers pushing a crypto scam hijacked Twitter accounts for Bitcoin, Barack Obama, Joe Biden, Ripple, Binance, Elon Musk, Bill Gates, Jeff Bezos, Apple, and many more. It seems like Google took action by removing the Twitter boxes from the Google search results.

    Entity Seeking Queries and Semantic Dependency Trees

    by Bill Slawski
    Jul 13, 2020
    Entity Seeking Queries and Semantic Dependency Trees

    Queries for some searches may be looking for one or more entities.

    Someone may ask something like, “What is the hotel that looks like a sail.” That query may be looking for an entity that...

    Google Discover Help Document Updated With E-A-T Mentions & More

    rustybrick
    by rustybrick
    Jul 13, 2020
    Google has updated the help document on Google Discover. It has been almost completely revamped but one of the more interesting areas of the update is the section added to E-A-T. I mean, we know Google Discover can be impacted by Core updates in a big way but still.

    Rich Results Test Bookmarklets

    by AJ Kohn
    Jul 12, 2020
    Last week Google announced that it was going to deprecate the Structured Data Testing Tool in lieu of the newer Rich Results Test.

    I use the Structured Data Testing Tool daily to validate structured data on client sites and frequently play with a blob of JSON-LD until I get just the right nesting.

    Because of that I long ago developed a Structured Data Testing Tool bookmarklet. I mean, who has time to copy a URL, go to another tab and paste that URL into the tool and hit enter?...

    SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

    Jul 9, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!


    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.





    It's what you have to offer and what...

    Signs Of A Small Google Search Ranking Algorithm Update Around July 6th

    rustybrick
    by rustybrick
    Jul 8, 2020
    Over the past couple of days, maybe starting around July 6th but continuing on through today, July 8th - I am seeing some signs of a Google search ranking algorithm update. The chatter is there but it is more limited, maybe only impacting a smaller group of sites or a smaller niche. The tools, most are not showing much but SEMRush is showing a blip.

    Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

    Jul 2, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as you do your work.

    At the very fundamental level I'm going to briefly...

    July 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Jul 2, 2020
    It is time for the monthly Google Webmaster Report where I sum up the more important organic Google topics for SEOs and webmasters. The big news is that Google had some unconfirmed algorithm updates and one was big that had a larger impact on government sites. Google is going to be removing counterfeit goods from organic search. Google Shopping is going free, even on Google.com.

    Google Search Console Insights BETA - Deeper Integration With Analytics

    rustybrick
    by rustybrick
    Jun 29, 2020
    The other week I reported how Google is sending out emails about Google Search Console and Google Analytics integrated reports. Well, I've now seen this through an anonymous source and it is pretty cool. It is called Google Search Console Insights and gives you a pretty neat view of how well your content is performing.

    How to Get Backlinks in 2020 [Series] - Whiteboard Friday

    Jun 25, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever.

    Really excited to dive into this. It will be part of a larger "Link...