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Industry News

Catch up on interesting new discussion and industry news.

    Google Ads Mistakes to Avoid — Best of Whiteboard Friday

    Aug 27, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Kick Point. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I'm going be talking to you about PPC, and I know you're thinking, "This is an SEO blog. What are you doing...

    SEOs Bracing Themselves For Another Google Core Update

    by rustybrick
    Aug 26, 2020
    "Is it just me or have things been a little too quiet recently," said on SEO at WebmasterWorld. That is the feeling recently since we saw a couple search ranking (or indexing) bugs a couple of weeks ago and it has been 3 months and 22 days since the last core update, the Google May 2020 Core update was on May 4th.

    Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

    Aug 20, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North...

    August 15th - Another Possible Big Google Search Algorithm & Ranking Update

    by rustybrick
    Aug 15, 2020
    Super rare that I come on, on a Saturday night, and write something here. But I turned up the computer after Shabbat ended and I see the SEO community is buzzing in a big way about some significant changes to the Google search results today. This is not as big as that bug from last Monday but it does seem very big.

    Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

    Aug 13, 2020
    As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint.

    Click on the whiteboard image above to...

    That Massive Google Update Was Glitch & Bug - Search Results Back To Normal

    by rustybrick
    Aug 11, 2020
    Yesterday afternoon I reported on one of the biggest Google updates we have seen in a long time. It was so big and the results were so all over the place, many suspected it was a bug. And a bug it was. A Google spokesperson confirmed with me over email last night " I confirmed with the team that this is a bug that we are fixing but still in the process of fully diagnosing, so we don't have specific details to share right now."

    Big Google Search Update Rolling Out Now - August 10th

    by rustybrick
    Aug 10, 2020
    It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank checking tools have not yet updated, but I suspect the tools will show something tomorrow.

    Google Search Ranking Algorithm Tremors August 6th & 7th

    by rustybrick
    Aug 7, 2020
    I am seeing signals of yet another Google search ranking algorithm update. There is a lot of new chatter from within the SEO community starting yesterday August 6th through today August 7th about ranking changes. Some of the tools are showing higher than normal fluctuations as well this morning.

    Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

    Aug 6, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common...

    August 2020 Google Webmaster Report

    by rustybrick
    Aug 5, 2020
    Last month was not that slow of a month, while we didn't have any confirmed Google search algorithm updates, we had several unconfirmed ones and some felt pretty big. Google also said it will weight business names less