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Industry News

Catch up on interesting new discussion and industry news.

    Google: There Is No One Recipe For Search Rankings Success

    rustybrick
    by rustybrick
    Dec 20, 2016
    Google's John Mueller spelled it out in a single post on Twitter that there is no one single recipe for success for when it comes to ranking in Google search...

    Product Management for well-established products

    by Rian van der Merwe
    Dec 19, 2016
    There’s a lot you need to get right when launching a new product. There’s figuring out the user needs and the business goals; there’s testing hypothesis and finding product/market fit; there’s prioritizing the roadmap (or more likely these days, deciding not to use a roadmap at all)… the list goes on and on. So naturally there’s quite a bit of writing on this topic. Most product management advice (including, ahem, a certain book) covers this area of fresh or updated products very well. What...

    A New Search Results Evaluation Model from Google

    by Bill Slawski
    Dec 19, 2016
    Search Results (SERPS) are no longer about showing pages that are ordered by rankings for a query term. A Google paper shows us a different way of thinking about them in our age of structured Snippets and featured snippets mixed with URL search...

    Google studying ways to deal with offensive search suggestions & results

    dannysullivan
    by dannysullivan
    Dec 16, 2016
    As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response.

    This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. There’s no...

    December 15th Google Search Algorithm Update Signals

    rustybrick
    by rustybrick
    Dec 15, 2016
    Looks like on Thursday, December 15th there was a Google search algorithm shift. We have some chatter on social media and in the WebmasterWorld forums...

    AMP Comes To Google Image Search

    rustybrick
    by rustybrick
    Dec 15, 2016
    Google is now showing AMP results in Google Image Search. Will Barnes notified me of this on Twitter and I was able to replicate it...

    Move over Amazon Echo & Google Home: Here comes Microsoft Cortana

    dannysullivan
    by dannysullivan
    Dec 13, 2016
    Can’t decide which voice-activated home assistant you want, Amazon Echo or Google Home? Next year, you’ll have a third choice — Microsoft’s Cortana.

    Unlike Amazon and Google, Microsoft isn’t making a Cortana device itself. Rather, today it announced a way for anyone to integrate its Cortana agent into devices, through the Cortana Devices SDK.

    That’s apparently going to be used by Harman Kardon to make a speaker with Cortana smarts to be released next year. Microsoft shared the news in...

    Google has no plans to use publisher URLs for AMP, despite little speed gain

    dannysullivan
    by dannysullivan
    Dec 13, 2016
    One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s URL might actually cause AMP pages to load more slowly. The Google cache: why AMP at Google uses Google URLs

    To understand the issue, consider this search for “google tag...

    Google: Only Site Owner Can See If They Have A Penalty; Not Third-Party Tools

    rustybrick
    by rustybrick
    Dec 13, 2016
    Google's John Mueller said in a Google Webmaster Help thread that any of those third-party Google penalty checker tools are not valid. In fact...

    Google Search Console Property Sets Now With More Reports

    rustybrick
    by rustybrick
    Dec 12, 2016
    Back in May of this year, Google Search Console added a feature to combine properties into sets so that you can see a snapshot of your Search Analytics reports for all your canonical versions of your sites...