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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Ranking Tracking Tools Continue Showing Major Volatility

    rustybrick
    by rustybrick
    Dec 13, 2021
    Pretty much all the tools that automatically track the volatility and changes in the Google search results are still showing major volatility. It is unusual because the November core update should be long done and the product reviews update shouldn't be this volatile - or at least not at this point.

    Google Investigating Mass Notices From Search Console Coverage Issue Redirect Errors

    rustybrick
    by rustybrick
    Dec 12, 2021
    Over the past 24 hours or so, Google has sent me dozens of notices from sites I have verified Google Search Console properties with. The notices say "New Coverage issue detected" and the specific error is a "redirect error." Google said it is looking into why all these notices went out.

    Official: Google Moves Local Pack Results Higher & Map On Right Side

    rustybrick
    by rustybrick
    Dec 10, 2021
    After many months of testing, Google has confirmed it is moving the local pack results to the top and the map on the right of those local results on desktop search. Google said the search company "expects this to be broadly available over the coming weeks."

    Google Local Search Ranking Algorithm Update Last Week

    rustybrick
    by rustybrick
    Dec 9, 2021
    Google may have also pushed out a local search and map algorithm and ranking update over the past week or so. There has been some recent chatter and the Bright Local RankFlux tool has been off the charts for the past couple of weeks.

    December Google Product Reviews Update Is Lit

    rustybrick
    by rustybrick
    Dec 5, 2021
    As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts showing insane levels of volatility and that volatility has continued through the weekend. The chatter is not as insane, when comparing what we are seeing with the tools.

    December 2021 Google Product Reviews Update Rolling Out - What We See So Far

    rustybrick
    by rustybrick
    Dec 2, 2021
    Google is rolling out yet another confirmed Google search ranking algorithm update - the second Google Product Reviews Update of the year. So if you were hit by the April 2021 Google Product Reviews Update, you may see improvements if you made the necessary changes.

    Google: Sites Can Be Stuck In Algorithm Penalty Limbo For Several Years (Rare)

    rustybrick
    by rustybrick
    Nov 29, 2021
    Google's John Mueller said in this past Friday's hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and not be able to recover because Google stopped updating that algorithm. He said this can lead to some sites not being able to recover for several years.

    Google November 2021 Core Update Tremors On Thanksgiving

    rustybrick
    by rustybrick
    Nov 25, 2021
    We are seeing big volatility again in the Google Search results as of yesterday and today, which might be the tail-end of the November 2021 Google core update. Yep, talk about timing - the Black Friday shopping is in high gear today and tomorrow.

    50% Of SEOs Not Seeing Impact From Google November 2021 Core Update

    rustybrick
    by rustybrick
    Nov 23, 2021
    Marie Haynes posted a Twitter poll (which I reshared a couple times yesterday) asking what you (mostly SEOs) are seeing five days into the Google November 2021 core update. About 50% of those who responded said they are not seeing much from this update on the sites they deal with.

    Google Search Console New Design Interface Now Live

    rustybrick
    by rustybrick
    Nov 22, 2021
    This morning at about 5:30am ET, the Google Search Console team rolled out a new facelift and design for Google Search Console. The new design, according to Google's Daniel Waisberg is "much cleaner." Google said the design aims to improve "accessibility and user experience."