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Industry News

Catch up on interesting new discussion and industry news.

    Is Another Google Update Happening In May?

    rustybrick
    by rustybrick
    May 24, 2018
    Mid-may we reported of a Google update brewing that led to more fluctuations around May 17th or so. Now I am seeing some chatter and signs from the tracking tools of an update happening today, May 24th...

    Google Sues SEO Company Threatening To Remove Businesses From Google

    rustybrick
    by rustybrick
    May 24, 2018
    Google announced yesterday that they are "taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities), and Supreme Marketing Group...

    SEO For Google Now Harder? What Has Changes Over The Past Few Years?

    rustybrick
    by rustybrick
    May 23, 2018
    There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Specifically, why techniques they used back in 2016 no longer work in 2018...

    Let's Make Money: 4 Tactics for Agencies Looking to Succeed - Whiteboard Friday

    May 17, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina....

    Is A Google Search Algorithm Update Brewing?

    rustybrick
    by rustybrick
    May 14, 2018
    I am seeing some very limited and niche chatter around a possible Google algorithm and search ranking update starting over the weekend. There is chatter at both WebmasterWorld and Black Hat World Forums with folks noticing ranking changes and traffic changes from Google organic search...

    Google Cuts Down Search Snippets By Half

    rustybrick
    by rustybrick
    May 14, 2018
    Google increased the max characters shown in the search results snippets box to 320 characters but now it seems Google has cut it down to 160 or less characters over the past week...

    Two Google I/O Sessions On Search You Should Watch

    rustybrick
    by rustybrick
    May 11, 2018
    Google gave really only two SEO focused sessions at I/O this year, although, Google published all the sessions they thought SEOs and webmasters would care about...

    Monitoring Featured Snippets - Whiteboard Friday

    May 10, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going over part three of our three-part series all about featured snippets. So part one was about how to discover those featured snippet opportunities, part two was about how to target those, and this final one...

    Product managers: don’t play favorites with methods and techniques

    by Rian van der Merwe
    May 10, 2018
    While reading this great interview with the band CHVRCHES I came across a passage that struck me as a good description of how product managers should work. They describe the producer on their latest album like this:

    And I think that’s why he’s so good at what he does. He’s not a kind of producer that has one thing that he does and he tries to make every artist do that thing. He steps into the room and tries to figure out the people that are in it and figure out the music they’re...

    Google Updates Image Search Guidelines For SEOs & Publishers

    rustybrick
    by rustybrick
    May 9, 2018
    John Mueller from Google posted on Twitter that they have updated their image publishing guidelines at this help document...