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Industry News

Catch up on interesting new discussion and industry news.

    How to Create 10x SEO Reports - Whiteboard Friday

    Jan 2, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I'm Cyrus Shepard. Today I'm talking about SEO reports, specifically how to create 10x SEO reports. 

    I've gotten hundreds of SEO reports like this in my career, and I've got to...

    Google Top Stories Are Chosen By Importance Scores

    by Bill Slawski
    Jan 2, 2020
    Changes have been made to Top Stories shown in Carousels in Google SERPs

    Google made a recent announcement on its Keyword blog about top stories from non-news sites in search results. They told us about this change in the post Smarter...

    Google New Years Search Algorithm Update? Mixed Signals.

    rustybrick
    by rustybrick
    Jan 2, 2020
    There is some significant chatter in the SEO industry around a possible new years update that started late December 31, 2019 and throughout January 1, 2020. The chatter is high but similar to the Christmas update chatter, the tracking tools are not showing huge signs of an update. It leads me to believe the same as I did with the Christmas update, that I doubt there was a big update on New Years.

    The Not-So-Secret Value of Podcast Transcripts - Whiteboard Friday

    Dec 26, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers, and I'm here today to talk to you about the not-so-secret value of podcast transcripts.

    I got the idea to play around with podcast transcripts after hearing...

    Google Christmas Search Algorithm Update Chatter - I Don't Think So

    rustybrick
    by rustybrick
    Dec 26, 2019
    Over the past few days or so, I have been seeing chatter both at WebmasterWorld and Black Hat World around ranking and traffic changes related to Google organic search. I got to say, I doubt Google pushed anything specific this week or even next week. Rankings do change by itself and new content is always being added to the index but an algorithm update - I doubt it.

    Top 10 Search Engine Patents to Know About from 2019

    by Bill Slawski
    Dec 23, 2019
    I was on the podcast Webcology last week, with fellow guest David Harry, talking with hosts Dave Davies and Jim Hedger about search engine patents.

    Both David and Dave also write about search engine patents from time to time, so it was a fun...

    Vlog #32: Matt Cutts On His Google Years & How SEO/SEMs Can Make A Difference At The USDS

    rustybrick
    by rustybrick
    Dec 23, 2019
    Note: The first 5:45 of the video is my trip there, you can skip to the interview at the 5:45 mark. I made sure this video was completely unedited outside of the b-roll stuff before and after. Matt Cutts loves doing "one-takes" and actually, so do I...

    Actually Accurate Analytics - Whiteboard Friday

    Dec 19, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hi, Moz fans. I'm Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild. We're a technical marketing agency specializing in technical SEO and advanced web analytics. One of the things I wanted to talk about today, Whiteboard Friday, is about analytics.

    So when I talk to...

    Google Search Algorithm Update This Week; Mixed Signals & Confusion

    rustybrick
    by rustybrick
    Dec 18, 2019
    There is so much confusion and mixed signals right now, mostly because of a Google Analytics bug happening while there may be another Google search ranking algorithm update taking place. Some in the SEO community are adamant that there is a ranking update going on, despite what is going on with Google Analytics.

    Google Analytics Bugs Causing Concern & Confusion

    rustybrick
    by rustybrick
    Dec 17, 2019
    Over the past 12 hours or so, the SEO/SEM and and beyond are freaking out because Google Analytics reporting is off. Some think a Google search algorithm update is going on - I don't believe we have enough signals to show that. Some think Google is simply just broken. This just seems like a data glitch impacting everyone - so no need to worry too much.