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Industry News

Catch up on interesting new discussion and industry news.

    Getting Smarter with SERPs - Whiteboard Friday

    Mar 19, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me because today we're going to talk about data quality. I know I harp on this a whole lot.

    It's just, as a data scientist,...

    Possible Google Search Ranking Algorithm Update This Week

    rustybrick
    by rustybrick
    Mar 18, 2020
    Normalcy makes us happy, even if that normalcy is change. And that is what we seem to have this week with another unconfirmed Google search ranking algorithm update this week. This update may have started on Monday, March 16th and continuing through today.

    60% Of SEOs Prefer If Google Pause Algorithm Updates During COVID-19 Outbreak

    rustybrick
    by rustybrick
    Mar 17, 2020
    Yesterday I asked should Google pause algorithm updates based on some folks in the SEO community thinking Google should. I posted a poll and within 24 hours it now has over 1,100 results. Almost 60% of SEOs said they would prefer if Google stopped pushing out algorithm updates during this period of time.

    Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

    Mar 12, 2020
    It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.





    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, folks, great to be back here with you on Whiteboard Friday. Today we're going to be talking...

    Possible March 10th Google Search Algorithm Update

    rustybrick
    by rustybrick
    Mar 11, 2020
    I am seeing some chatter from March 9th through March 11th (today) about a possible Google search algorithm update. The chatter is not explosive but there does seem to be enough chatter to write about it here. Some of the tools are also showing the change but not all.

    Google To Switch All Sites Mobile-First Indexing By September 2020

    rustybrick
    by rustybrick
    Mar 6, 2020
    Big news yesterday, but we saw it coming, was that Google announced all sites are going to be moved over to mobile-first indexing by September 2020. Google is sending out notices about this, Google started doing that last week. But Google also said that 70% of the sites served in search already are through mobile-first indexing.

    Disambiguating Image Queries at Google

    by Bill Slawski
    Mar 4, 2020
    Better Understanding Image Queries

    Years ago, I wouldn’t have expected a search engine telling a searcher about objects in a photograph or video, but search engines have been evolving and getting better at what they do

    In February, Google was...

    Google: Nofollow Change Was A Policy Change; No Action Was Necessarily Taken By Googlers Yet

    rustybrick
    by rustybrick
    Mar 4, 2020
    We are all still trying to figure out if Google took any action with the nofollow link attribute change on March 1, 2020 or not. It seems the answer is not. John Mueller said in a Google webmaster hangout at the 17:22 mark that this is a policy change and as far as he knows, no engineer or anyone at Google has actually done anything differently since the change.

    March 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Mar 3, 2020
    This was one busy month, filled with numerous unconfirmed Google search ranking updates both in web search and local. It is also after March 1st, and the nofollow link change for crawling and indexing is now just a hint but Google said no change. A Google patent application was published that may explain the Medic update.

    Google Weekend Search Algorithm Ranking Fluctuations & Chatter

    rustybrick
    by rustybrick
    Mar 2, 2020
    Over the weekend, like between February 28th, February 29th and March 1st, there was significant chatter within the SEO community and this time it was backed by some of the automated tracking tools. The chatter seems to have potentially died down a bit now but it might be too early to tell.