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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Algorithm Update On September 27th

    rustybrick
    by rustybrick
    Sep 28, 2018
    I am hearing some chatter around a possible Google search algorithm update that took place yesterday, September 27th. To be honest, not all of my indicators, i.e. the community chatter and the tracking tools, are 100% convincing that there was a big update. I do believe that a nice number of sites were impacted yesterday but the impact was not as large as a bigger update.

    Surprising SEO A/B Test Results - Whiteboard Friday

    Sep 27, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hi, everyone. Welcome to another British Whiteboard Friday. My name is Will Critchlow. I'm the founder and CEO at Distilled. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. It's called the ODN, the Optimization Delivery...

    Google Images Algorithm Now Uses Page Authority & Image Placement On A Page

    rustybrick
    by rustybrick
    Sep 26, 2018
    Google said on Monday that they have updated their image search algorithm to use the authority of a web page as a more important factor. They also said they are looking at prioritizing images from fresher content and Google looks at the placement of the image on the page. So an image that is central to the page, and higher up on the page is valued more to Google.

    Google Topic Layer To Knowledge Graph, Enabling Dynamic Categorization & More

    rustybrick
    by rustybrick
    Sep 26, 2018
    As part of the blitz of new announcements from Google this past Monday, Google also introduced what they call the Topic Layer in the Knowledge Graph. With that, they can also dynamically categorize knowledge panels based on sub-categories and topics to better provide search answers to their users.

    The user experience of treadmills

    by Rian van der Merwe
    Sep 25, 2018
    Sheila Marikar wrote a very interesting piece for Bloomberg called The Race to Disrupt Your Tedious Treadmill Workout Is Heating Up. It talks about the mind-numbing boredom of running on a treadmill, with a focus on their design:

    Today’s electric machines absorb shock better and look sleeker, but the ones in most gyms retain a certain quaintness, with their last-gen phone-charging cables and omnipresent menu of Calorie, Heart Rate, Manual, Random, Hill.

    It then discusses how...

    The rise of “real-time mood-based marketing”

    by Rian van der Merwe
    Sep 24, 2018
    Ok this is creepy:

    Over the past few years, Spotify has been ramping up its data analytic capabilities in a bid to help marketers target consumers with adverts tailored to the mood they’re in. They deduce this from the sort of music you’re listening to, coupled with where and when you’re listening to it, along with third-party data that might be available.

    And they’re not alone:

    Spotify is far from the only platform helping brands target people according to their emotions;...

    Using storytelling to demystify meditation

    by Rian van der Merwe
    Sep 24, 2018
    I enjoyed this interview with Anna Charity, the head of design at Headspace. Here she explains designing the product specifically to make meditation feel more inclusive:

    One of the main things that we considered when we created the brand was that meditation should feel like it’s for everybody, and it should feel accessible and inclusive. More importantly, we try to show meditation in a really everyday way — we show it in contexts that people can easily imagine. And one thing that all...

    Google Search Algorithm Shifts Around September 19th?

    rustybrick
    by rustybrick
    Sep 21, 2018
    I am seeing some chatter, nothing too insane, around a Google search algorithm update around September 19th or so. There is 100% some chatter in the SEO communities and some of the automated tracking tools are showing fluctuations as well. I don't think this is too big or maybe something is brewing?

    Google Mobile First Indexing Migrations Not Done - Will Takes Years

    rustybrick
    by rustybrick
    Sep 21, 2018
    I know there were tons of sites that got notifications that their sites migrated to the mobile-first indexing process this week. But Google is far from done. Google said currently sites being migrated are pretty equivalent on the desktop compared to mobile page side.

    Spectator to Partner: Turn Your Clients into SEO Allies - Whiteboard Friday

    Sep 20, 2018
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, everyone, and welcome to this week's edition of Whiteboard Friday. I am Kameron Jenkins, and I'm the SEO Wordsmith here at Moz. Today I'm going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an...