Industry News

Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer.

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing it back or making something new within Google Ads named Website Optimizer.

As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolled out support for current/future dates.

Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.

I like this alternative to the “Disagree and Commit” saying:

“Disagree and let’s see” allows you to stay aligned with the team without forcing you to pretend you had conviction you didn’t have. It lets you walk into a room with your team and be honest:

“Here’s the path that was chosen. It wasn’t my first pick, but here’s the experiment we’re running, and here’s what we’re trying to learn.”

That’s a much more authentic stance for most leaders than repeating something with a tight...

Not sure how many people would be interested in this, but it was fun to make so I thought I’d share. This is a Discord bot that provides real-time stock and cryptocurrency information, 30-day price trends, and AI-powered news summaries through slash commands. When you add the bot to Discord you can use the /stock and /crypto commands to get information like this:


Want to add it to your Discord server? Head over here!

Metadata is the hardest problem in software, and these examples prove my point. Don’t @ me!

My favourite: a band named brouillard, with a single member called brouillard, whose every single album is named brouillard, and of course, so is every single track.

Source: Horrible edge cases to consider when dealing with music →

Lorin Hochstein is a big name in the LFI (Learning From Incidents) space. He often writes about post-incident reviews, and he has a very interesting write-up of the Cloudflare outage on November 18, 2025 blog post. I especially loved this part:

Companies generally err on the side of saying less rather than more. After all, if you provide more detail, you open yourself up to criticism that the failure was due to poor engineering. The fewer details you provide, the fewer things people can...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We had a lot, I mean, a lot of Google search ranking volatility this week - a Thanksgiving Google update...

We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries...