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Industry News

Catch up on interesting new discussion and industry news.

    Natural Language Query Responses

    by Bill Slawski
    May 5, 2021
    Natural Language Query Responses at Google The ubiquitous nature of the Internet and the ease with which searchers can access the Web from many sources can enable searchers to share information and search for information related to their...

    Google Ranking Algorithm Update; Is It Product Reviews Related?

    rustybrick
    by rustybrick
    May 3, 2021
    Starting around Friday, April 30th but really spiking a lot on Saturday, May 1st, we are seeing signs of another big Google search ranking algorithm update. There are signs that this update had a big impact on the Product Reviews update as well. It is hard to say if they are separate or maybe Google rolled out something, unconfirmed, that impacted product reviews and other categories of sites?

    Google Web & Local Search Ranking Algorithm Updates Over Weekend

    rustybrick
    by rustybrick
    Apr 26, 2021
    Starting around Friday, April 23rd or so, there seems to have been an unconfirmed Google Search ranking algorithm both on the web search results side and the local search results side. There is chatter in the SEO forums, coupled with the automated tracking tools picking up big changes, it does seem like we had some sort of unconfirmed update.

    Google Product Reviews Update Still Seems To Be Rolling Out

    rustybrick
    by rustybrick
    Apr 22, 2021
    Today is two weeks since Google began rolling out the new Google Products Reviews Update. From our early reports, this was a big update and I even posted more data on Search Engine Land about how big. I initially thought the rollout seemed to be isolated to the first few days after it launched but it seems to have kicked up again in the past couple of days.

    Extracting Entities with Automated Data Wrappers

    by Bill Slawski
    Apr 20, 2021
    Extracting Entity Information From Web Pages One of the areas of SEO that is worth exploring involves Semantic SEO, which I wrote about in more detail in the post What is Semantic SEO?. And one of the important patents I wrote about in that post...

    Google Page Experience Update Is Not Launching In May 2021

    rustybrick
    by rustybrick
    Apr 20, 2021
    Google is now postponing the Google Page Experience Update - moving it from launching next month to launching between mid-June and the end of August. Some small items are launching now, some are rolling out in mid-June and the rest will take through the end of August to rollout. Here is what is changing and when.

    Google Product Reviews Update Was Really Big For Affiliates & Review Sites

    rustybrick
    by rustybrick
    Apr 12, 2021
    Last Thursday, Google began rolling out the new Google Products Reviews Update - I covered everything Google has said about it over in that story but now, it is time to cover the impact. It has been a few days since it started rolling out and those hit by this update are showing that this update can be as big as a core update if impacted.

    Google Product Reviews Update: A New Search Algorithm Update Hits The Shelves

    rustybrick
    by rustybrick
    Apr 9, 2021
    Google has announced a new search ranking quality algorithm update to its search engine it is called the product reviews update. This update is aimed at rewarding high-level product review content, above thinner product review content. This is not a core update and is only aimed at product review types of content.

    SEOs Rejoice: Google Search Console Gains Regular Expressions & More Data Filters

    rustybrick
    by rustybrick
    Apr 7, 2021
    After many months of Google teasing us that Google Search Console will gain support for regular expressions, even sharing a help document around it, Google has finally launched regex support in the performance report filters.

    Google and SEO: The Adversarial and Evolutionary Tale

    rustybrick
    by rustybrick
    Apr 6, 2021
    The other day I saw Paul Haahr, a Google Search engineer vet, retweet something shared by Daphne Keller, former Google Search lawyer, who shared Facebook VP's Nick Clegg Medium piece. With me so far? Anyway, the tweet from Daphne Keller "we will reward this behavior until you adapt your business and get too good at it, and then we will punish it" caught my attention.