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Industry News

Catch up on interesting new discussion and industry news.

    New: Google News & Discover Manual Actions In Search Console

    rustybrick
    by rustybrick
    Feb 8, 2021
    It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.

    Google Ads Phrase Match Expands To Cover Broad Match Modifier Traffic

    rustybrick
    by rustybrick
    Feb 5, 2021
    Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word order when it's important to the meaning." This change will start rolling out over the next two weeks.

    SEO A/B Testing

    by AJ Kohn
    Feb 3, 2021
    SEO A/B testing is limiting your search growth.



    I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what does and doesn’t work? Shouldn’t SEO A/B testing allow sites to optimize based on statistical fact? You’d think so. But it often does the opposite.

    That’s not to say that SEO A/B testing doesn’t work in some cases or can’t be used effectively. It can. But it’s rare and my experience is SEO A/B testing is both applied and interpreted...

    February 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Feb 3, 2021
    So the first month of 2021 is now over and it has proven to be an important month. We had Google trickle out a few unconfirmed ranking algorithm updates this month, including confirming rolling out subtopics rankings last year. Google launched a new mobile redesign, did tons of various UI tests and feature launches.

    Smaller Google Search Ranking Algorithm Update On January 27th

    rustybrick
    by rustybrick
    Jan 29, 2021
    There may have been a smaller and unconfirmed Google search ranking algorithm update that touched down around January 26th but mostly felt on January 27th. I was going to report on it yesterday but more important information came out, so I held this until today. Again, this seems like a smaller update but if you were hit by it, you probably felt it in a big way.

    Google New Mobile Search Design Side By Side Comparison

    rustybrick
    by rustybrick
    Jan 25, 2021
    On Friday afternoon, Google announced the beginning of the rollout of its new mobile search results design. I now see this new design and I wanted to share some side by side comparisons of the old versus the new design for queries.

    Small Google Algorithm Update Around January 12, 2021?

    rustybrick
    by rustybrick
    Jan 13, 2021
    I know I just reported about an unconfirmed Google ranking algorithm update around January 7th and 8th but I think I am seeing signs of another one that started to get noticed January 12th or maybe the day before.

    Google Confirmed Launching Subtopics Ranking In Mid-November 2020

    rustybrick
    by rustybrick
    Jan 11, 2021
    Danny Sullivan of Google confirmed on Twitter that the search company launched the subtopics ranking feature or algorithm in November 2020, just weeks after announcing it at the Search On event in October 2020.

    Google Search Ranking Algorithm Update Signals - January 7th & 8th 2021

    rustybrick
    by rustybrick
    Jan 8, 2021
    I am seeing some signals and signs of a Google search ranking algorithm update touching down in the past day or so. The chatter is limited but it is there and it is unusual. The tools, most of them, are showing big shifts in the Google organic search rankings.

    January 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Jan 5, 2021
    Well, 2020 is over - phew, right? December was a wild wild month in terms of what SEOs and webmasters need to be concerned with around Google Search. We had the December 2020 core update and some unconfirmed updates. We learned more about the page experience update, passage indexing and more.