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Industry News

Catch up on interesting new discussion and industry news.

    Signs Of A Google Search Algorithm Update Over Weekend

    rustybrick
    by rustybrick
    Jul 10, 2017
    There are some early signs of a Google search algorithm update over the weekend, around Saturday and Sunday. The chatter is still very quiet but it was the weekend and that might kick up over the next day or so...

    Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent - Whiteboard Friday

    Jul 6, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we're chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them.
    Some...

    Ignoring Link Spam Isn’t Working

    by AJ Kohn
    Jul 6, 2017
    Link spam is on the rise again. Why? Because it’s working. The reason it’s working is that demand is up based on Google’s change from penalization to neutralization.

    Google might be pretty good at ignoring links. But pretty good isn’t good enough. Neutralize vs Penalize

    For a very long time Google didn’t penalize paid or manipulative links but instead neutralized them, which is a fancy way of saying they ignored those links. But then there was a crisis in search quality and Google...

    July 2017 Google Webmaster Report

    rustybrick
    by rustybrick
    Jul 6, 2017
    It was a pretty hectic month in the Google SEO/search world. Despite Google claiming they would confirm major updates - we did have a major update on 6/25 which they call random chatter and won't confirm. I did try to analyze the update but came up blank...

    I Failed: The Google June 25th Update Shows No Patterns

    rustybrick
    by rustybrick
    Jul 5, 2017
    Over the past week or so, I've been collecting data on the June 25th Google update. I have received over 70 web sites that claimed they were hit by this update and then I also requested...

    Submit Your Data On Google's June 25th Algorithm Update

    rustybrick
    by rustybrick
    Jul 3, 2017
    As you know, we are pretty confident there was a nice Google algorithm update around June 25th...

    Learn SEO Through Forums

    by Bill Slawski
    Jun 30, 2017
    I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO.

    Back in 1998 I became a moderator of a couple of...

    A Case Study in Google’s Use of Visit & Click Data

    randfish
    by randfish
    Jun 30, 2017
    There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share.
    Something funny happens when you Google from the Mozplex

    First off, it’s important to know that at the Mozplex in Seattle (our offices on 2nd & Seneca), we’ve got a sizable...

    Google: There Was No Fred Update From Our Point Of View

    rustybrick
    by rustybrick
    Jun 30, 2017
    In this morning's Google hangout with John Mueller, John said "from our point of view there was no Fred update." This is after they officially did confirm the Fred update a couple months ago...

    How Content Can Succeed By Making Enemies - Whiteboard Friday

    Jun 29, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we're going to chat about something a little interesting — how content can succeed by making enemies. I know you're thinking to yourself, "Wait a minute, I thought my job was to make friends with my content."...