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Industry News

Catch up on interesting new discussion and industry news.

    Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

    Apr 23, 2020
    But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google.  Click on the...

    Google Shopping Is Free - Froogle Is Back, For Real This Time

    rustybrick
    by rustybrick
    Apr 22, 2020
    Google announced some big news - Google Shopping is now free. That means you can add your products for free to the Google Shopping tab in Google Search. Google said "Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google."

    Google Search Algorithm Ranking Update Possibly Around April 16th

    rustybrick
    by rustybrick
    Apr 20, 2020
    Last Thursday, April 16th (the last day of Passover) there may have been a Google search ranking update. There was 100% chatter and some of the rank checking tools notices blips in changes on that day. Google has not confirmed any update but there may have been a small one.

    Matter. How SEOs Can Help... Now - Whiteboard Friday

    Apr 16, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. Today is my first day giving a Whiteboard Friday from my home here in Cary, North Carolina.

    Unfortunately, it's with a somber attitude as many of you are at home right...

    Google Again: EAT Not In Algorithm But Hope It Aligns With Ranking Factors

    rustybrick
    by rustybrick
    Apr 14, 2020
    In February, Danny Sullivan said that that Google's "systems aren't looking for EAT." "There are many different signals that, if we get it right, align with what a good human EAT assessment would be," he added. In March, nice find Marie Haynes, Google repeated that with an update to its post on "What webmasters should know about Google's core updates."

    The SEO Elevator Pitch - Best of Whiteboard Friday

    Apr 9, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.

    So essentially, I was...

    Asked Google: Does Searcher Behavior Changes Influence Overall Ranking

    rustybrick
    by rustybrick
    Apr 7, 2020
    A week or so ago, I asked Google's John Mueller in a video hangout if it is possible that the changes in searcher behavior we are seeing are influencing the overall Google search ranking algorithm. We have been seeing a lot of fluctuations in Google search, so I asked if maybe that is why.

    Marketing in Times of Uncertainty - Whiteboard Friday

    Apr 2, 2020
    We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday.



    Video Transcription

    Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. 

    I think that now is the...

    PageRank 2020

    by Bill Slawski
    Apr 2, 2020
    If you have been working as an SEO for any amount of time, or have been responsible for marketing a website, it’s possible that you have heard of PageRank, which was developed by the Founders of Google in the earliest days of the Search Engine....

    April 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Apr 2, 2020
    Well, it has been an interesting month to say the least. I mean, tons of COVID-19 related changes have been made to Google search and local - tons...