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Industry News

Catch up on interesting new discussion and industry news.

    Was There A Google Search Algorithm Update Around May 22nd?

    rustybrick
    by rustybrick
    May 23, 2019
    Over the past couple of days there has been limited chatter around ranking fluctuations and changes to the Google search ranking algorithm. I am honestly not seeing a huge spike in chatter but the tracking tools are almost all lighting up over the past day or two. So here is what I see.

    Google Mobile Search Redesign Live: Favicons & Ad Label Blending

    rustybrick
    by rustybrick
    May 23, 2019
    For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years. Google has also been testing a black ad label. Now it is officially all live in the main mobile search results. And guess what, many in the SEO community believe it was done to confuse the searcher into thinking the ads are organic results.

    Google Can Now Index The Web Again

    rustybrick
    by rustybrick
    May 23, 2019
    Yesterday we were the first to report that Google was having an issue indexing the web. Google then confirmed the issue a couple of hours later. It seemed it was resolved around 1pm ET yesterday. Google has confirmed two hours ago that it was indeed resolved.

    Google Stopped Indexing The Web?

    rustybrick
    by rustybrick
    May 22, 2019
    There may be a serious Google bug or it might just be a interface issue - I am not sure - but if you try to find recent content indexed by Google - Google won't be able to help you out. If you try to search for content in the past hour or so from sites like the New York Times, Wall Street Journal or almost any site, you will be out of luck.

    How to effectively onboard additional team members on a customer’s primary account

    by Rian van der Merwe
    May 21, 2019
    This is a helpful article from Jeff Vincent about the “nth user problem”. This is a not-so-great term for a very real problem: how to make sure you’re able to effectively onboard additional team members on a customer’s primary account. From SaaS has an nth user problem:

    A huge driver of churn in the most successful SaaS businesses is loss of champion churn — or when your product’s greatest advocate within a customer company moves on to another job or department and the replacement...

    Google Image Classification and Landmarks

    by Bill Slawski
    May 20, 2019
    Image Classification in the past

    Back in 2008, I was writing about how a search engine might learn from photo databases like Flickr, and how people label images there in a post I wrote called, Community Tagging and Ranking in Images of...

    Using “Feature/Product Fit” to assess the value of a new feature

    by Rian van der Merwe
    May 20, 2019
    Casey Winters takes the product/market fit model further in his post Feature/Product Fit:

    Every product team tries to make their core product better over time. But sadly, at most companies, the process for this is launching new features and hoping or assuming they are useful to your existing customers. Companies don’t have a great rubric for understanding if that feature is actually valuable for the existing product. This process should be similar to finding product/market fit, but...

    Google Updates The Search Quality Raters Guidelines After 10 Months

    rustybrick
    by rustybrick
    May 20, 2019
    The last time Google updated the search quality raters guidelines was in July 2018. On May 16, 2019 Google pushed out an updated version of the search quality raters guidelines used by humans hired as consultants to review both the live and test Google search results, aimed at giving feedback to Google's search engineers to make improvements to the Google search algorithms.

    Looking for product inspiration? Look way beyond your own industry.

    by Rian van der Merwe
    May 17, 2019
    I always love reading about IDEO’s process. In his post To Transform Your Industry, Look at Someone Else’s Owen Sanderson explains the concept of analogous research: a form of exploration that takes a team outside of its industry to find inspiration in the ways others have tackled similar challenges. He explains how they took some hospital staff to an airport to observe the customer experience:

    We started at check-in. The hospital team was issued mock boarding passes and asked to...

    10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

    May 16, 2019
    When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday.


    [Note: #3 isn't covered in the video, but we've included in the post below....