Industry News

Google was asked if having two websites and Google finding out about them would cause the websites to drop in rankings. John Mueller from Google said that is "not likely," adding that many people have several websites and that is fine.

Gary Illyes from Google said in the recent Google SEO office hours the Google Indexing API may work for unsupported content formats, but that you shouldn't be "surprised if suddenly it stopped working for unsupported verticals overnight."

The topic of using hyphens in domain names is one of the oldest SEO topics we have in this space. Heck, in 2004, SEOs said there was a specific Google ranking algorithm that filtered out domains with hyphens in them (Google did not by the way).

Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler.

Here is a recap of what happened in the search forums today...

I don’t agree with everything on this list of how to send progress updates, but these two points are especially important and worth remembering:

Acknowledge changes explicitly. If you said a the last time and b this time, and b conflicts with a, you need to explain the inconsistency. People perceive acknowledged inconsistencies as cost of doing business, but unacknowledged inconsistencies as broken promises.

I name this section “challenges and requests” in my updates, but the...

This isn’t entirely surprising but it’s a sad state of affairs, and it’s worth highlighting not just how, but also where LLMs are being trained:

Hundreds of thousands of hours of work goes into providing enough feedback to turn an LLM into a useful chatbot, and that means the large AI companies outsource the work to parts of the global south, where anglophonic knowledge workers are cheap to hire.

I know it’s too dismissive to call chatbots “fancy autocomplete” like many do, but we...

There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned off by then. Just because it has that end date listed, it does not mean the labs experiment will end on that date.

Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more "sustainable choices."

On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.