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Industry News

Catch up on interesting new discussion and industry news.

    Rogue One as a story about engineering and design ethics

    by Rian van der Merwe
    Mar 22, 2017
    Spoilers abound so proceed with caution, but Rogue One: an ‘Engineering Ethics’ Story is so very good:

    What Galen Erso does is not simply watch a system be built and then whistleblow; he actively shaped the design from its earliest stages considering its ultimate societal impacts. These early design decisions are proactive rather than reactive, which is part of the broader engineering ethics lesson of Rogue One.

    The exploration of how Galen didn’t just walk away but took an...

    Google Posts now gives museums, movies, musicians & sports groups dedicated space in search

    dannysullivan
    by dannysullivan
    Mar 22, 2017
    Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s search results, through an expansion of the “Posts by Google” program.

    Posts by Google — more commonly called Google Posts — launched last year as an experimental way for selected groups to post information directly on Google’s servers, which in turn appeared in a dedicated area of Google’s search results for relevant queries.

    Google Posts originally...

    Google: Phantom Updates Are Core Algorithm Update

    rustybrick
    by rustybrick
    Mar 22, 2017
    Google has been very quiet about what SEOs have been calling the "Phantom update." The Phantom update has been floating around for the past couple years now, and we've covered it multiple times here. In fact...

    Google Adds Placement Controls For Advertisers

    rustybrick
    by rustybrick
    Mar 21, 2017
    Last week, Google got in trouble, mostly in the EU regions, for allowing their ads, including AdSense, YouTube ads and other display ads, to show up on sites that have "hateful, offensive and derogatory content...

    Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants

    rustybrick
    by rustybrick
    Mar 20, 2017
    Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords...

    DMOZ has officially closed after nearly 19 years of humans trying to organize the web

    dannysullivan
    by dannysullivan
    Mar 17, 2017
    DMOZ — the Open Directory Project — officially closed today. The move comes three days later than originally planned. It marks the end of an era of humans trying to catalog the entire web.

    DMOZ was a project designed to organize the web using volunteer human editors and born during a time when a rival to the dominant Yahoo Directory was seen as needed. Nearly 19 years later, neither directory lives, with machine-powered search engines having made them archaic.

    For more background, see...

    Ranking Multiple Domains to Own More SERP Real Estate - Whiteboard Friday

    Mar 16, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about ranking multiple domains so you can own a bunch of the SERP real estate and whether you should do that, how you should do that, and some ways to do that.



    I'll show you an...

    Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad

    dannysullivan
    by dannysullivan
    Mar 16, 2017
    Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.”

    The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home (Listen for the cute “yeah!” at the end): New Beauty & the Beast promo is one way Google could monetize Home. cc: @gsterling...

    Doing research when you have no time or money

    by Rian van der Merwe
    Mar 16, 2017
    In How to get the most value out of remote user research (without breaking the bank) I write about our research process at Postmark. I know a lot has been written about research, so why add more words? The main thing I wanted to discuss is how we designed a process within a pretty impossible-sounding constraint:

    Improve our products iteratively through research without slowing down our development process or increasing our stress levels at work.

    So the post goes over the...

    Google Algorithms Now Target Offensive, Upsetting, Inaccurate & Hateful Results

    rustybrick
    by rustybrick
    Mar 15, 2017
    Yesterday, Google released a new quality raters guidelines PDF document that was specifically updated to tell the quality raters how to spot and flag offensive, upsetting, inaccurate and hateful web pages in the search results...