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Industry News

Catch up on interesting new discussion and industry news.

    Google: Core Updates Can Impact People Also Ask (PAA) Results

    rustybrick
    by rustybrick
    Jul 20, 2021
    Google's John Mueller was asked if a core update can have the people also ask (PAA) results show up more or less often. John said yes, it can, just like it can with rich results and featured snippets.

    Google Tries To Clarify Google News Inclusion But Did It Help?

    rustybrick
    by rustybrick
    Jul 19, 2021
    Danny Sullivan of Google published a blog post on Friday named answers to some common questions about appearing in Google News. Sadly, I honestly don't think this will lead to less questions and frustration from new publishers and their questions around sites appearing in Google News or not.

    Google July 2021 Core Update "Effectively Complete" On July 12th

    rustybrick
    by rustybrick
    Jul 13, 2021
    Google announced a bit after 1pm ET on July 12th that the July 2021 core update is "effectively complete." That means, in Google lingo, that it is done rolling out 12-days after it first started rolling out on July 1, 2021.

    Google July 2021 Core Update Spiked Again Around July 9th

    rustybrick
    by rustybrick
    Jul 12, 2021
    On Friday, July 9th, it looks like the Google July 2021 core update spiked again. Glenn Gabe asked Danny Sullivan of Google if the update was done and Danny said on Friday "not quite done." I suspect we saw the end wave of this update around July 9th.

    How Google Cuts & Ranks Result Sets With Magic Signals

    rustybrick
    by rustybrick
    Jul 6, 2021
    In the second part of the Search Off The Record podcast released this morning Gary Illyes from Google explained how Google does ranking. In short, he said Google first cuts down the pages that can rank for a specific query to a short list of let's say about 1,000 pages. Then the magic happens where Google will apply ranking signals or as he calls it "magic signals" to that cut down list.

    July 2021 Google Webmaster Report

    rustybrick
    by rustybrick
    Jul 6, 2021
    The past month in Google SEO and webmaster land was a bit insane...

    Google July 2021 Core Update Is Live - What We Are Seeing

    rustybrick
    by rustybrick
    Jul 2, 2021
    Google announced that on July 1, 2021 it began to roll out the July 2021 core update. We knew we would soon see another core update, and Google delivered this one a month after the June 2021 core update. This one seems to have started out pretty strong and many are seeing big changes with this update.

    June 30th Google Search Ranking Algorithm Update & Fluctuations

    rustybrick
    by rustybrick
    Jul 1, 2021
    Yesterday, June 30th, there may have been an unconfirmed update, just two days after Google ran the spam update - which ran on the 28th and would have then been seen more on June 29th than the 30th. But who knows, maybe it ran into the 29th and what we are seeing are fluctuations due to part two of the spam update?

    Google Search Spam Algorithm Update Part Two On June 28th

    rustybrick
    by rustybrick
    Jun 29, 2021
    Google has confirmed that on June 28, 2021 it has released part two of the search "spam update." Part two of the update started and completed on a single day, June 28th, like part one did on June 23rd. This impacted global searches across both web and image results.

    Confirmed Google Search Spam Algorithm Update On June 23rd

    rustybrick
    by rustybrick
    Jun 24, 2021
    Google has confirmed that on June 23, 2021 it has released a search "spam update." The update started and completed on a single day, June 23rd. Google did not say exactly what type of spam it targeted with this update but just linked to its general spam prevention notices.