Industry News

Catch up on interesting new discussion and industry news.

    Google To Launch New Top Navigation: White Top & Box Bar

    rustybrick
    by rustybrick
    Sep 13, 2013
    This morning, Google is rolling out a new top bar navigation style worldwide. They have not yet announced it...

    The Kind of Video You Should Create for Your Business - Whiteboard Friday

    Sep 12, 2013
    Businesses are quickly realizing how valuable videos can be to their marketing efforts, but few have a good sense for what kind of video content they might produce. From product videos to creative stories, what makes the most sense for each business, and what if we have a limited budget? In today's Whiteboard Friday, Phil Nottingham shows us great (and hilarious) examples of many places to start....

    Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days

    dannysullivan
    by dannysullivan
    Sep 12, 2013
    What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added a new feature today, “Trending Top Charts,” to show interest areas that are spiking in popularity outside the norms. Most Searched For Vs. Trending

    For example, the Top Charts area shows the Ford Mustang and Ford F-Series are the most searched for cars in general. But by using the new trending option, you can discover there’s spiking interest in the Tesla Roadster & the Mini:



    Similarly, while...

    Why research is essential in product design

    by Rian van der Merwe
    Sep 12, 2013
    I agree with every glorious word in Erika Hall’s How the ‘Failure’ Culture of Startups Is Killing Innovation. It’s a brilliant and impassioned defense of making design research part of every product development process:

    Somewhere along the way, it got to be uncool to reduce one’s risk of failure.

    Part of this may be because the risk of failure is dramatically lower than it used to be. But another reason is that many people don’t actually understand what research is, and have...

    Google Update Reports Again: September 12th

    rustybrick
    by rustybrick
    Sep 12, 2013
    I've received a few emails, a bunch of tweets, plus I noticed new comments on our older posts and some updates in the WebmasterWorld thread that signifies a possible Google update rolling out this month.

    The chatter is there...

    Google AdWords New Ad Format Labeled "Ad"

    rustybrick
    by rustybrick
    Sep 12, 2013
    Spotted by two of our readers, @adaircameron and @tecnonetblog, Google is showing a new ad format test for mobile AdWords ads.

    This one is interesting because it shows the ad as a normal search results listing...

    Apple and emerging markets

    by Rian van der Merwe
    Sep 11, 2013
    More than a few people seem to be confused about the pricing strategy for the iPhone 5C. There are probably only two articles you need to read about that: John Gruber’s Thoughts and Observations on Today’s iPhone 5C and 5S Introduction, and Ben Thompson’s The iPhone is Apple Doubling-Down On What It Does Best.

    But even those articles don’t address a complaint that I’ve seen quite a bit of over the past couple of days: that Apple is trying (and failing) to expand into emerging markets. Here’s...

    What should a site owner do if they think they might be affected by Panda?

    Sep 11, 2013
    Recently Google has integrated the Panda update in to its normal indexing process. Now, how will webmaster come to know whether her site is hit by...

    How Your Site Architecture and Website Navigation Affect SEO

    Jill Whalen
    by Jill Whalen
    Sep 11, 2013
    As discussed in my last article about technical SEO issues, it's crucial to be sure that you have no server errors on your site. But there are other technical issues that relate to your website navigation and how you set up your overall site architecture.

    Give Examples: Is Google Lying To Us?

    rustybrick
    by rustybrick
    Sep 11, 2013
    If any of you read some of the comments left on the stuff I write here, you will see some of the anger and actual hate some webmasters have towards Google and even myself. They think that I am paid by Google to feed you things that they want you to hear and believe all in an effort to set you up and make you all fail.