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Industry News

Catch up on interesting new discussion and industry news.

    Google Helpful Content Update Seems Weak & Slow To Roll Out So Far...

    rustybrick
    by rustybrick
    Aug 29, 2022
    Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so far, and I know it has only been a few days since it officially rolled out, it has been slow to roll out and pretty weak relative to what I thought it would be.

    Moneyball is the Future of SEO — Whiteboard Friday

    Aug 25, 2022
    Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it.

    To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle! Click on the whiteboard image above to open a high resolution version in a new tab!...

    Google Helpful Content Update Is Now Rolling Out

    rustybrick
    by rustybrick
    Aug 25, 2022
    The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.

    The nature of product

    by Rian van der Merwe
    Aug 21, 2022
    You can scale with process, or you can scale with leaders. The only way that leads to good outcomes is scaling with leaders.

    — Marty Cagan, The nature of product on Lenny’s Podcast

    The post The nature of product was originally published on Elezea.

    Create awareness of reality through bottom-up strategy

    by Rian van der Merwe
    Aug 19, 2022
    Tim Casasola’s post Create awareness of reality through bottom-up strategy points to an issue that we often see in teams—the work that they are doing is disconnected from the company’s core strategy:

    There is often a difference between what an organization says its strategy is and what customer/project teams do on a day-to-day. When this dissonance is present, customer/project teams share with the org that their reality isn’t aligned with the organization’s vision. “It’s great that we...

    New Google Helpful Content Update To Change SEO Much Like Panda Did

    rustybrick
    by rustybrick
    Aug 19, 2022
    Google has announced a new big search ranking algorithm update named the helpful content update - yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.

    Google To Launch Fifth Product Reviews Update Just Weeks After The Last Update

    rustybrick
    by rustybrick
    Aug 19, 2022
    Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd.

    I Didn’t Want It to Be True, but the Medium Really Is the Message

    by Rian van der Merwe
    Aug 18, 2022
    And so the line of Postman’s that holds me is his challenge to the critics who spent their time urging television to be better, rather than asking what television was: “The trouble with such people is that they do not take television seriously enough.” I have come to think the same of today’s technologists: Their problem is that they do not take technology seriously enough. They refuse to see how it is changing us or even how it is changing them.

    — Ezra Klein, I Didn’t Want It to Be...

    Leadership and product strategy lessons from Reid Hoffman

    by Rian van der Merwe
    Aug 18, 2022
    Ben Casnocha has a long, excellent piece entitled 10,000 Hours with Reid Hoffman: What I Learned, in which he shares a bunch of lessons he learned from then LinkedIn founder:

    A lot of strategists (and CEOs) think that their job is to conceive a strategy and then hand it off to the underlings to execute. They might concede that delegation matters, but usually as a matter of execution more than strategy.

    Reid disagrees. He once told me, “Whoever is actually immersed in the...

    Google Fixes Search Console Bug Labeling Pages As Indexed When Not Indexed

    rustybrick
    by rustybrick
    Aug 17, 2022
    Google just announced that it fixed a bug with Google Search Console that labeled pages as being indexed when they were not indexed. Google said this bug "affected many properties".