Industry News

Right before the big Thanksgiving Black Friday and Cyber Monday holiday season Google decided to flip the switch and roll out a core update. Google just announced that it will begin rolling out later today the November 2021 Core Update.

As you know, we are all awaiting the next big Google core algorithm update and while we know it will be coming, we are all wondering if it will come by the year end? John Mueller of Google was asked this and he said, he does not know.

Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on Saturday afternoon and resolved it going forward. The company promised to reach out to those impacted.

It took about eight days for Google to rollout the November spam update. This update targeted content spam efforts that went against Google's webmaster guidelines. It seemed to have a more significant update than the previous spam updates.

I am honestly surprised to report that I am seeing the chatter build up around ranking drops since the rollout of the Google November spam update. I am seeing numerous posts from people in the forums and on social that they got hit by this update - some claiming to be 100% white hat and not spammy.

With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a signal will also apply to desktop sites. John Mueller of Google confirmed this on Twitter saying "Yes, that's my understanding. Essentially all of the Page Experience factors would then apply to desktop too."

Google announced last night that is has begun rolling out a new algorithm update targeting search spam. The new update is named the November spam update and should take about a week to rollout fully.

It is that time of the month again where I post the monthly Google webmaster report. This past month was filled with several unconfirmed Google updates - no I am not crazy. Google told us Penguin not only ignores spammy links but also can distrust the whole site...

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said sometimes Penguin can also demote your site.

There may have been a Google search ranking algorithm update on the smaller side on or around October 26th. There was both some limited chatter on that day, limited in that is was more than the norm but less than a huge update. And many of the tools showed elevated volatility on or around October 26th.