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Industry News

Catch up on interesting new discussion and industry news.

    Google May Not Release Another Core Update Before Holidays

    rustybrick
    by rustybrick
    Nov 16, 2020
    It has now been well over 6 months, yes, a half of a year, since the last confirmed Google core update was released on May 4, 2020. But we might not see another core update before the end of the year. Mihai Aperghis asked John Mueller of Google and John basically said he is not sure if there will be another core update done this year because of timing.

    How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

    Nov 12, 2020
    Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only one minor caveat: the words "user" and "browser" are used interchangeably early in the video, which still hold mostly true. Google is trying to further push multi-device users as a concept with Google Analytics 4, but still relies on users being logged...

    Unusual Google Search Ranking Algorithm Chatter

    rustybrick
    by rustybrick
    Nov 11, 2020
    Over the past few days there has been weird levels of chatter from within the SEO industry around a possible Google Search algorithm update. I say weird because some are saying the fluctuations in the search results are super high and some are saying nothing is going on at all. Plus most of the tools show nothing but some do show some changes.

    Google Page Experience Update To Launch May 2021 With New Snippet Labels

    rustybrick
    by rustybrick
    Nov 11, 2020
    Google announced that the Page Experience Update will be live in about 6-months, i.e. in May 2021. With that launch, Google will also be testing new visual indicators, like labels, in the search results to communicate to searchers if that page does well with the core web vitals metrics.

    Beware Of Google My Business Listings Hijackings

    rustybrick
    by rustybrick
    Nov 9, 2020
    Joy Hawkins, a local SEO expert, has said she has seen a "large increase" in the number of hijacked Google My Business listings over the past couple of months. There is this large Google My Business Help thread with almost a hundred posts in it about hackers trying to obtain ownership of their business listings.

    5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

    Nov 5, 2020
    Resources for further reading:


    • Should SEOs Care About Internal Links?
    • Internal Linking Best Practices

    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to...

    Google Search Ranking Algorithm Disturbance On November 4th

    rustybrick
    by rustybrick
    Nov 5, 2020
    Over the past few days there has been chatter within the SEO industry about a possible Google Search ranking algorithm update. It may have started around November 3rd and continued through November 4th and today, November 5th. Google has not confirmed anything but between the SEO chatter and the tracking tools - there may have been a disturbance in the force.

    November 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Nov 4, 2020
    Last month was pretty busy, we had Google's big Search On 2020 event with BERT going 100%, passage indexing (and all the confusion around it)...

    Google Search Algorithm Update On October 28th?

    rustybrick
    by rustybrick
    Oct 30, 2020
    There is some chatter and some signs that there may have been a disturbance to the Google search ranking algorithm on October 28th. The chatter is not as high as a core update or a large update but both the chatter is higher than normal and there are some tools that show there may have been an update a couple of days ago.

    Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

    Oct 29, 2020
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read...