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Industry News
Catch up on interesting new discussion and industry news.
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December 4th Google Search Ranking Algorithm Update. Maybe?
Some of the tracking tools are spiking up and showing signals of a Google search ranking update over the past couple of days - maybe December 3rd or 4th. There is some limited chatter, nothing crazy, but some chatter at WebmasterWorld. Some are saying they saw significant changes to their rankings in the past couple of days but most are not talking about changes.
Google Confirmed The November 2019 Google Local Update - Here Is What We Know
Google, I believe, for the first time ever, has confirmed a Google Local update. Google confirmed on Twitter the November local update we wrote about here a few times, some are also calling it the Bedlam update. But Google named it the Nov. 2019 Local Search Update.
December 2019 Google Webmaster Report
This past month we had a bunch of tremors and somewhat unconfirmed and semi-confirmed Google search algorithmic updates. We also had a big Google Local and Maps update that seems to be about relevancy, not proximity. It was not an insane month of news but it was busy.
All About Fraggles (Fragment + Handle) - Whiteboard Friday
Nov 28, 2019
Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription
Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles.
So fraggles are...
Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles.
So fraggles are...
Google November Core Algorithm Updates Probably Not Just Links
The past couple of weeks have been pretty volatile in terms of Google organic search results rankings and now we are running into Thanksgiving - where we generally see a lot of of changes - even though Google has said in the past they won't make changes around this shopping season. That being said, Google's John Mueller spoke about these November updates in terms of links.
User-Specific Knowledge Graphs to Support Queries and Predictions
by Bill Slawski
Nov 25, 2019
Nov 25, 2019
A recently granted patent from Google is about supporting querying and predictions, and it does this by focusing on user-specific knowledge graphs.
Those User Specific Knowledge Graphs can be specific to particular users.
This means...
Those User Specific Knowledge Graphs can be specific to particular users.
This means...
Google Search Result Rankings Had A Very Volatile Week: Tremors All Week?
I have to say that this week, starting from last Friday, has been pretty volatile with the organic search results. All week long, people have been asking me if there is a Google update today. Truth is, it feels like tremors all week long. The chatter and tracking tools seem to confirm this as well.
Better Content Through NLP (Natural Language Processing) - Whiteboard Friday
Nov 21, 2019
In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike.
Click on the whiteboard image above to open a high resolution version in a new tab!...
Click on the whiteboard image above to open a high resolution version in a new tab!...
Google Ads To Limit Targeting & Content Options For Political Ads In US
Google announced last night that it will soon enforce new limitations on what you can use Google Ads for with political ads. Specifically Google said the targeting options have been limited to "age, gender, and general location."
Yet More Google Search Ranking Algorithm Tremors Over The Weekend
It has been one rocky month with both Google organic search ranking updates and local search ranking updates. This weekend there is chatter and signals of yet another Google search ranking algorithm update this weekend. The chatter started Friday and has continued through the weekend and even the tools are showing fluctuations.
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