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Industry News

Catch up on interesting new discussion and industry news.

    A deep look at Google’s biggest-ever search quality crisis

    dannysullivan
    by dannysullivan
    Apr 3, 2017
    The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions.

    Recovering from that blow isn’t easy. What’s happened to Google search is on par with the Apple Maps fiasco or Samsung’s exploding Galaxy Note7 phones.

    To this day, people still joke about Apple Maps being bad, even...

    Google: There Were Other Updates Around The Release Of Fred

    rustybrick
    by rustybrick
    Apr 3, 2017
    When I reported on the Fred update that hit on March 8th and came up with my analysis, I said several times - there were sites that 100% saw a dive in their Google...

    A Major Google Update On March 30th? I Don't Think So.

    rustybrick
    by rustybrick
    Apr 3, 2017
    Late last week, most of the automated tracking tools that monitor the Google search results fluctuation reported huge spikes and changes in the Google rankings. Often that would symbolize that there was an algorithm update at Google but this time, I don't think so...

    Google: Our Duplicate Detection & Clustering Is Stable

    rustybrick
    by rustybrick
    Mar 31, 2017
    Paul Haahr, a lead search ranking engineer at Google, said on Twitter that there haven't been many changes to Google's algorithms around duplicate detection and clustering in the search results. He said "we make improvements to our code over time...

    Minimum Viable SEO: If You Only Have a Few Minutes Each Week... Do This! - Whiteboard Friday

    Mar 30, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, Minimum Viable SEO. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web...

    How Google May Rank Websites Based Upon Their Databases Answering Queries

    by Bill Slawski
    Mar 29, 2017
    Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover...

    What we lost when sound systems stopped being furniture

    by Rian van der Merwe
    Mar 29, 2017
    Kate Wagner explores How speakers went from statement furniture to unseen tech:

    In today’s wireless age, most want their sound system to be out of sight and out of mind. “If interior designers had their way,” says Scott Orth, director of electroacoustics at Sound United, “there would be no speakers at all.” Orth adds that “the trend among average consumers has been to go smaller for the last thirty years.”

    But there was a time when speakers were as essential a piece of...

    The injustice of the gig economy

    by Rian van der Merwe
    Mar 28, 2017
    Jia Tolentino’s takedown of the gig economy for The New Yorker is so good. From The Gig Economy Celebrates Working Yourself to Death:

    At the root of this is the American obsession with self-reliance, which makes it more acceptable to applaud an individual for working himself to death than to argue that an individual working himself to death is evidence of a flawed economic system. The contrast between the gig economy’s rhetoric (everyone is always connecting, having fun, and killing...

    Google Fred Algorithm Confirmed & Cites Overall Quality Issues

    rustybrick
    by rustybrick
    Mar 27, 2017
    As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites...

    The ethics of “conquering” other planets

    by Rian van der Merwe
    Mar 24, 2017
    I’ve been knee deep in hard sci-fi stories like Red Mars and Babylon’s Ashes over the past few months, so I have a special affinity for stories about space colonization at the moment. David H. Grinspoon’s The logistics and ethics of colonizing the red planet is a really interesting take on the ethics of colonizing a new planet:

    Today on Earth we are grappling with the fact that you cannot “conquer” a planet, even if — especially if — it is your home and your life support system. If we...