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Industry News

Catch up on interesting new discussion and industry news.

    Google creates its own antitrust woes with poor communication over search listings

    dannysullivan
    by dannysullivan
    Nov 1, 2016
    Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even Proton doesn’t seem to believe that. But the case highlights how Google’s problems with publisher, business and webmaster communication can hurt it as it faces challenges on antitrust grounds. What happened with Proton

    Proton Technologies is a Swiss-based company offering a secure, encrypted email service called ProtonMail. It might be an attractive...

    Google Still Figuring Out Issues With The New Mobile Index

    rustybrick
    by rustybrick
    Oct 31, 2016
    As you know, Google said the mobile index should be out within months. This mobile index will act as Google's primary index, and Google will crawl the web from a desktop view as a secondary to the mobile view.

    But Google is still hard at work at it...

    Google: We Don't Have "Overall Domain Authority" In Our Rankings

    rustybrick
    by rustybrick
    Oct 28, 2016
    Last week, we quoted Google's John Mueller as saying Google doesn't have a website authority score. Well, now, Gary Illyes from Google got into it by saying "we don't really have overall domain authority...

    How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday

    Oct 27, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce...

    Some Google Search Ranking Update Chatter

    rustybrick
    by rustybrick
    Oct 26, 2016
    Over the past couple days I've been seeing some signs of a Google update, most from forum and social chatter within the community...

    Google: We Launch Many New Search Changes Towards End Of Quarter

    rustybrick
    by rustybrick
    Oct 24, 2016
    Google's John Mueller said in the webmaster hangout from Friday at the 21:52 mark that Google tends to launch many new changes to the search engine, including algorithm updates and tweaks...

    Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

    dannysullivan
    by dannysullivan
    Oct 21, 2016
    Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results.

    Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below:

    To answer “What’s happening here,” as Medium CEO Ev...

    Google: We Don't Have A Website Authority Signal Or Score

    rustybrick
    by rustybrick
    Oct 21, 2016
    Another point Google's John Mueller made in the hangout from earlier this week at the 42:47 mark was that Google does not have a "website authority score." He said "we don't have anything like a website authority score...

    Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture - Whiteboard Friday

    Oct 20, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about content gating.

    This is something that a lot of content marketers use, particularly those who are interested in generating leads, individuals that their salespeople or sales teams...

    Knowledge Panels in Site Audits

    by Bill Slawski
    Oct 20, 2016
    At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.

    I had been doing this because Search Results at Google...