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Industry News

Catch up on interesting new discussion and industry news.

    Deep Work and the power of attention

    by Rian van der Merwe
    Jan 16, 2017
    Craig Mod’s How I Got My Attention Back is one of those essays that I think will become a classic. It strikes that rare and difficult balance of talking about technology dependence without falling into the “ALL TECHNOLOGY BAD!” trap we often see in similar pieces. There’s so much that resonated with me, but this part in particular stood out:

    The more I thought about my attention the more I thought about the limits to human scale. How technologies inevitably amplify ourselves — the...

    Google Intrusive Interstitials Mobile Penalty Does Hurt

    by rustybrick
    Jan 13, 2017
    The Google mobile interstitial penalty began rolling out this week. It seems to still be rolling out as we speak but some sites got hit pretty hard.

    Glenn Gabe posted some examples of pages loosing ten or more spots in their mobile rankings because of their interstitial placements...

    Comment Marketing: How to Earn Benefits from Community Participation - Whiteboard Friday

    Jan 12, 2017
    It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from...

    Google: The Link Operator No Longer Works

    by rustybrick
    Jan 12, 2017
    Yesterday, we covered that Google's John Mueller said not to use the link operator. This comes a year or so after Google said the link operator is not dead yet. Well...

    January 2017 Google Webmaster Report

    by rustybrick
    Jan 12, 2017
    I am really delayed this month with the monthly Google Webmaster Report, but here it is for January. The big items were the December 15th Google update, which many many webmasters saw...

    Official: Google Intrusive Interstitials Mobile Penalty Now Rolling Out

    by rustybrick
    Jan 11, 2017
    Google have of plenty of notice that yesterday, January 10th, the Google mobile intrusive interstitials penalty would launch on January 10...

    How to Kickstart an SEO Audit for Your Startup - Whiteboard Friday

    Jan 5, 2017
    Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hi, everyone down at StartCon. Thank you so much for having me. My name is Rand Fishkin. I'm the co-founder of Moz, and today I'm going to be talking to all of you and to...

    What I Learned in 2016

    by AJ Kohn
    Jan 2, 2017
    (This is a personal post so if that isn’t your thing then you should move on.) 

    2016 was the year where things went back to normal. My cancer was in remission, family life was great and business was booming. But that ‘normal’ created issues that are rarely discussed. Managing success is harder than I expected. Success

    I made it. Blind Five Year Old is a success. Even through my chemotherapy, I kept the business going without any dip in revenue. Looking at the numbers, I’ve had the...

    Google and Spoken Queries: Understanding Stressed Pronouns

    by Bill Slawski
    Jan 2, 2017
    The future of searches on the Web will likely involve searches by voice, as more and more people are connecting to the web with phones and Google has added voice search interfaces to its search on desktop computers.

    I thought it was...

    Google Tracking How Busy Places are by Looking at Location Histories

    by Bill Slawski
    Dec 31, 2016
    Getting Ducks in a Row

    Google Maps helps people navigate from place to place.

    In order for it to work effectively, it’s helpful if it can track the location of the device that someone may be using to help them navigate.