Industry News

Here is a recap of what happened in the search forums today...

Gary Illyes from Google said that even for him "the change is hard to accept" when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fabrice Canel'¯and Krishna Madhavan'¯of Microsoft named How AI Search Is Changing'¯the'¯Way'¯Conversions'¯are Measured.

Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been showing up more often, directly in the "All" tab, not even in the web tab.

For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone. I see it, many see it, but for some businesses, it does not show up.

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.

Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Nano Banana Pro is insane and it works in AI Mode...

Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content...

Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation tool. But it is also incorporated into Google Search via Google AI Mode and available within Google Ads to help you make ad creatives.

Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.