Industry News

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When I started out this blog over 6 years ago I said what nowadays is almost a running gag: "SEO is dead". So you could assume I am the most unlikely person to tell you that SEO is alive. Take a look at the context of my attention grabbing claim back then: I introduced a new kind of SEO, a better one.

For lack of any better term I referred to the new school of SEO simply as SEO 2.0

My blog is still called SEO 2.0 despite the "2.0" hype being long gone and most things "2.0" being...

One of the highlights of the year for me is Matt Cutts talk at PubCon. So me not being there, being 6,000+ miles away, was unfortunate. It was the first PubCon I've missed in, well, I can't remember...

About a year ago Chris Dixon wrote a great post called Some problems are so hard they need to be solved piece by piece. It was based on an old Andrew Parker post The Spawn of craigslist about how Craigslist is getting beaten not by another similar company, but by niche startups going after their business piece by piece. Chris writes:

Startups that have tried to go head-to-head against the entirety of Craigslist (the “horizontal approach”) have struggled. Startups that have tried to go up...

@SynrgyHQ posted an image of a search result that I felt was a joke, it couldn't be real. I immediately emailed Google and they confirmed within ten minutes that this as a small test they are running in the United States...

We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not a priority to fix it.

Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken. Google, feeling that too many people obsess over PageRank, doesn’t see it as important...

Getting feedback is an essential component of good design. No matter how smart we are, we are going to get too invested in our solutions, and we need the help of knowledgeable outsiders to nudge us in the right direction. The problem is that feedback sessions can get out of hand quickly, because we’re just not very good at providing (or receiving) feedback. We are prone to seeing the negative parts of someone’s ideas first, so we often jump straight into the teardown. This puts the person who...

A new post from www.davidnaylor.co.uk. BAZINGA!

Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward.

Google said, "ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful...

A new post from www.davidnaylor.co.uk. BAZINGA!